Author Archives: Beverly Cornell
Sales & Promotions
May the 4th Be with You: Galactic Promotions for Your Small Business
Are you ready to celebrate May the 4th in style and boost your small business [...]
Continue readingApr
Marketing Content
Digital Domination: Navigating Online for Your Business
Welcome to the digital age, where the online landscape is crucial to business success. In [...]
Continue readingApr
Email Marketing Social Media Marketing
Understanding the TikTok Ban: What Small Business Owners Need to Know
In recent months, the TikTok ban has been a hot topic, leaving many small business [...]
Continue readingApr
Event Marketing Podcast Episodes Social Media Marketing Video Marketing Website marketing
Symphony of Entrepreneurship and Live Entertainment with Frank McGlynn
Welcome to another episode of Spark & Ignite Your Marketing, the podcast exploring the innovative [...]
Continue readingApr
Social Media Marketing
The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential
In today’s digital age, social media is the linchpin of effective branding and marketing strategies, [...]
Continue readingApr
Small Businesses Need Social Media Marketing
Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]
Sep
Now Hiring: Marketing Assistant!
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Aug
Email Marketing for Small Businesses
Do you know which marketing channel… delivers an ROI of around $44 for every $1 [...]
Jul
LinkedIn Best Practices: What You Should Do After Connecting
You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]
Jun
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Don’t Leave Customers On Read!
Have you ever been left on read? Leaving someone on read means to read their [...]
Jun
Why You Should Always Respond To Comments, Good Or Bad
You know having a strong social media presence s comes with lots of comments from [...]
May
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
Using Facebook Live To Connect & Sell Online For Small Business Owners
Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]
Apr
Social Media for Business: What You Need to Know
Social media has changed the way we live our lives throughout the past 15 plus [...]
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Improve Your Social Media Images: Four Photography Tips
Whether you’re a beginner on social media or you’re a pro and have been using [...]
Nov
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Create Positive Content For The Businesses You Support
Assisting the businesses where we shop with through creating positive content creation is should be [...]
Meet Michele! Our latest addition to the fabulous BC Marketing Team!
Michele is our new Marketing Maven & Graphics Guru She is our newest team member [...]
Sep
If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips
What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]
Sep
Optimizing Your Facebook Page For Your Business
When we create our Facebook pages for our businesses, we want to broadcast ourselves in [...]
Aug
Meet W. Dean La Douceur – Marketing Master
We are very excited to add Dean to our staff! He will be helping with [...]
Tailwind Social Media Tool Is Like Miracle Grow For Pinterest
Have you ever heard of Tailwind? If you have, you probably know all about what [...]
Jul
We are hiring: Marketing Assistant/Intern/Graphic Designer
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
Writing, Graphic Design & Social Media Design Assistant Wanted – Do you love cooking?
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Apr
Spring Cleaning Your Social Media
Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]
Mar
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
Why Does A Business Need Reviews
When I work with clients, one of the number one things I want to help [...]
Nov
Social Media Marketing: It’s Harder Than You Think
When you see a job description for a social media marketer, do you scoff at [...]
Nov
Four Key Reasons to Shop Local
“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and [...]
Oct
Five Key Points to Look at During Your Social Media Audits
Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
Why You Should Be Using Pinterest For Marketing
Pinterest: we’ve all heard of it. You may browse the site in your free time [...]
Sep
How Much To Post On Social Media
When you’re writing up a plan for your social media accounts, you’ll need to have [...]
Aug
How To Use Instagram as a Sales Tool
Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]
Aug
Meet Christina, Writer and Social Media Marketer
Christina is a recent college graduate from Tucson, Arizona with several years of experience in [...]
Aug
Social Media Scheduling Tools: Which Should You Choose?
When it comes to social media marketing, you have two options: manually put your posts [...]
Jul
Five Online Photo Editing Websites To Check Out
You may be wondering, “Why do I need a photo editing website if I’ve got [...]
Jul
Facebook Messenger Bot: The New Marketing Tool
Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]
May
Customer Retention: Three Ways To Best Utilize Facebook Retargeting
Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]
May
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
Twitter Marketing 101: Hosting Twitter Chats
In our last Twitter marketing post, I spoke about tips and tricks to step up your [...]
May
Twitter Marketing 101: Tips And Tricks
In my last post, I talked about setting up your Twitter account and learning the [...]
Mar
Meet Dominque Harris – Ads Manager
We want to give a warm welcome Dominque Harris! Dom is our new Online Ads [...]
Mar
Online Ads Developer & Manager
Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to [...]
Mar
Word Press Blog Post SEO Tips
Search Engine Optimization is very important to each and every business website. It really is [...]
Mar
Twitter Marketing 101: The Basics
Twitter marketing may be more important than ever since Facebook seems it may have taken [...]
Feb
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
Facebook Changes: Again. Don’t Panic!
It’s hard to believe that Facebook wasn’t around 15 years ago and how much it [...]
Jan
The Importance of Profile and Cover Photos
Almost every social media platform has cover photos, and all of them have profile photos. [...]
Jan
Posting On Social Media For The Holidays
With all the promotions and sales going on during this holiday season, it’s easy to [...]
Dec
How To Repurpose Social Media Content
Have you ever posted one of those amazing Facebook updates that had that indescribable quality [...]
Dec
Why Working From Home Is Something To Be Thankful For
Working from home: you either love it or you hate the idea of it. For [...]
9 Ways Increase Engagement On Facebook Posts
Engagement is important on Facebook, and we’re not just talking about a few likes on [...]
Oct
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
Instagram Marketing 101: Instagram Stories
We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]
Marketing on Twitter: Is It Worth The Tweets?
When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people [...]
Sep
The Art of The Hashtag
If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you [...]
Aug
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
Instagram Marketing 101: The Do’s and Don’t’s
If you’re reading this, thanks for staying tuned for the next part in my Instagram [...]
Jul
Instagram Marketing 101: Instagram Live
Have you heard of Instagram Live? If you’re not using this for your small business [...]
Instagram Marketing 101: Getting Started
Instagram has become a common household name. There is no age limit and there is [...]
Jun
4 Ways A Freelancer Can Keep Busy During the Summer Months
As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs [...]
Jun
What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
The Language of Emojis and What It Means for Writers
Although it feels just like yesterday, in reality, I graduated college 21 years ago. I [...]
May
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
How We Manage Social Media Daily For Our Small Business Clients
Social media management can be very time-consuming. In addition, the social media landscape is changing [...]
Apr
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
Content Marketing Matters For Small Businesses
Advertising can be very expensive and many of our small business clients, just don’t have [...]
Apr
Social Media Marketing Tips For Small Businesses
Many businesses have a full-time person on staff to handle social media but in many [...]
Apr
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
8 Marketing Mistakes That Can Hurt Your Small Business
Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any [...]
Mar
Excellent Writing Skills, And Why They Play A Big Role In Marketing
When it comes to marketing, there are many essentials one must learn; writing being one [...]
Best Practices For Online Marketing for Small Businesses
What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies [...]
Mar
Five Public Relation Mistakes Small Businesses Make
Is there anything worse than seeing one of your competitors featured or quoted in the [...]
Feb
Questions To Consider When Developing Your Website
Creating a website can be a daunting task. There are several moving parts and elements [...]
Feb
Using Facebook Scheduling To Your Advantage
As you launch your business into the social media stratosphere, you may be feeling a little [...]
Jan
Why Should Businesses Use Branded Images?
First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]
Dec
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Gratitude This Thanksgiving From the BC Family To Yours!
We love what we having going on here at Beverly Cornell and are grateful that [...]
Nov
How Businesses Thrive On Social Media
Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]
Oct
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
Graphic Design 101
We’ve all encountered really good design work. You know what I’m talking about: the kind [...]
Sep
How Is Your Business Unique?
On the surface, this seems like a very easy question. Most folks have a canned [...]
Sep
Why Do I Need A Marketing Content Calendar?
Marketers talk about how content is king, and by effectively creating and curating content related to your [...]
Jul
5 Tips For Writing Your First Blog Post
Why is it so hard to write your first blog post? So many of our [...]
Jul
Spice Up Your Facebook Page: 3 Engaging Ways to Humanize Your Brand
Are you tired of your Facebook Page feeling like a barren wasteland of promotional posts? [...]
Marketing Interns Wanted
Help wanted at growing marketing agency. Position: Marketing intern with an emphasis on writing and [...]
Jun
How To Find Your Target Market
The world is full of people buying stuff. But the question is who will actually [...]
Jun
Facebook Live Complete Guide
I wrote this comprehensive and Complete Facebook Live How To Guide to help businesses understand what Facebook Live [...]
May
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Does Your Website Work For You?
Websites are critical in today’s internet based society. It is not just ok to have [...]
Apr
Facebook Posting Checklist
Social media offers a great channel to communicate to your customer. With over 1.5 billion [...]
Apr
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar
Meet Jennifer Beljak, Our Marketing Architect
Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner [...]
Mar
How To Respond to Both Positive & Negative Reviews
We have tons of experience working with clients across a variety of markets. This experience [...]
Feb
Should I Cancel My Yellow Page Ads?
One of the most difficult marketing decisions a small retail business must make is whether [...]
Dec
Meet Eric, Web Developer
Eric is our main Web Developer for most of our online projects. He helps to [...]
Nov