Category Archives: Brand Identity

The Art of Branding: A Blueprint for Authors to Craft Their Identity

In the competitive landscape of the literary world, branding is more than just a logo [...]

Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation

Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]

Brand Makeover: Transforming Your Image for the New Year

As we approach the new year, it’s the perfect time to take a closer look [...]

The Teacher’s Pet: Make Your Small Business Marketing Stand Out

Making your small business marketing stand out in a crowded market where every company is [...]

10 Tactics To Grow Your Small Business Into Something Special

Spring is here; just like a garden, your small business needs key ingredients to grow [...]

Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy

In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]

Small Business Entrepreneurs – Why You Should Share Your Passion

A business with a soul appeals more to its audience in sales and small business [...]

Why Is Branding Important For Small Businesses?

For small businesses, branding makes it easier for clients, customers, and patients to know your [...]

A Small Business Marketing Evolution

Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]

BC & Associates Core Values

We celebrated ten years in business in December of 2021. We are at a point [...]

4 Ways To Select The Best Social Media Hashtags

Hashtags have been a part of social media since almost the beginning. However, some people [...]

3 Ways To Achieve Balance In Social Media Marketing For Small Businesses

When we market our businesses we know social media is very powerful and achieving balance [...]

Why Are Headshots Important?

First, let’s establish why headshots are important for your small business.  Photos help put a [...]

Beyond The Headshot – Make Your Small Business Team Web Page Pop

When you think of marketing your brand, what do you think of first? Logos, mission [...]

Writing A Branding And Style Guide For Your Small Business: The Basics

What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]