Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…
Read more →Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan. The Four Ps were created in…
Read more →Every business needs to know and understand your specific audience(s). Who are they? Will your message speak to them? Figuring out who you see as your target customer is key in defining your marketing message. If you chose the wrong message for the right audience you lose…
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