Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…
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Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan. The Four Ps were created in…
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What’s the one social network that goes above and beyond any other? Facebook. This one social media platform has the power to make or break a business. The reach is impeccable. There are 1.23 billion daily active users, and of that, there are 1.15 billion mobile daily active users.…
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Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets and more! There are companies who are focusing on social media and killing it than ever before. These aren’t just the big companies like Oreo, Coca Cola etc., they are mom and…
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You’ve crafted your message – you know who you are, what you can offer and you can prove it. You’ve put all the passion and power behind that message to show you are a leader, you’re go-to, you’re THE choice. Well, great! But now what? If an…
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Every business needs to know and understand your specific audience(s). Who are they? Will your message speak to them? Figuring out who you see as your target customer is key in defining your marketing message. If you chose the wrong message for the right audience you lose…
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