Marketing for Small Businesses

Business Basics

6 Tips For Printing Signs To Capture Attention & Customers

printing sign, signs, branding, advertising, marketing

With so much of what we do for marketing residing in the digital world, it’s fun when we get the chance to do something tangible. Events, printed advertisements, and in-store displays are tried and true real-world means of marketing for our brands and businesses. And let’s not…

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Fine-tune Your Marketing Vision In 2022

marketing vision, marketing plan, strategy, 2022

Where do you see your business as we look to close out 2021 and head into the new year ahead? 2022 may hold unknowns but there are some things that remain constant. Keeping a clear marketing vision for your business – what motivates you, what you hope…

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Five Essential Digital Marketing Tools For Small Businesses

digital marketing tools, marketing, bc & associates, small business marketing

With so much of everything we do for work – and life – now done remotely, it’s a great time to look at online digital marketing tools and web extensions that are available for the home user that can help make the job easier. With so many…

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The Future Of Shopping Online With Businesses

Showing the future of shopping online

This past year, there have been a lot of changes that we small businesses have endured through COVID. We have had to bob and weave and market just a bit harder through a global pandemic. Some business growth plans were halted when Covid reared its head and…

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Small Business Marketing: What’s In It For Me?

What's In It For Me?

W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…

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Four ways to help you achieve marketing success on social media platforms. 

social media marketing success tips

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely on social media for many things. Learning how to’s, what the latest trends are, and so much more. It’s important to create a space that is uniquely targeting your business and brand…

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Choosing A Business Name

I have recently worked with a few folks who are starting new companies. These business owners have their ideas and their passions and now they need to package it for all the world to see. They are at the beginning of their business journey and they need…

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How To Get Back To Business Post COVID-19

As more and more small businesses around the country are getting the green light to open back up to the public in varying capacities, we all are working out how to get back to business post COVID-19 and a new norm. Meeting the necessary safety requirements while also…

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Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns and shut-ins. Businesses are closed and people have lost their jobs. Over 40million have filed for unemployment. Who could’ve predicted a majority of businesses in the United States would have to temporarily…

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Staying On Top Of Things When You’re Staying At Home (For Work!)

Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…

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Bring On The Marketing Spark in 2019

Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…

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Google Drive For Business

Google Drive is great for your small business.

While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…

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It’s All “About Us”

In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…

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Writing A Branding And Style Guide: The Basics

What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…

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4 Ways A Freelancer Can Keep Busy During the Summer Months

As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs change (i.e., fewer projects) and more people are on vacation. Whatever the reason, a freelancer may find they’re in need of extra projects to pay those pesky bills that keep coming. My…

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What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. They include but are not limited to the following six digital marketing tactics and tools that small businesses…

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Freelancers, Small Businesses and Payment: Just Show Me the Money!

Dear reader, we don’t know each other well, so I’ll need you to trust me when I say I am a nice person. I give second and third chances, and sometimes even fourth chances. And while being nice is usually a good thing, as a freelancer, it…

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