With so much of what we do for marketing residing in the digital world, it’s fun when we get the chance to do something tangible. Events, printed advertisements, and in-store displays are tried and true real-world means of marketing for our brands and businesses. And let’s not…
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Where do you see your business as we look to close out 2021 and head into the new year ahead? 2022 may hold unknowns but there are some things that remain constant. Keeping a clear marketing vision for your business – what motivates you, what you hope…
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With so much of everything we do for work – and life – now done remotely, it’s a great time to look at online digital marketing tools and web extensions that are available for the home user that can help make the job easier. With so many…
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This past year, there have been a lot of changes that we small businesses have endured through COVID. We have had to bob and weave and market just a bit harder through a global pandemic. Some business growth plans were halted when Covid reared its head and…
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W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…
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Why is Marketing Success On Social Media Important? In today’s day in age, we rely on social media for many things. Learning how to’s, what the latest trends are, and so much more. It’s important to create a space that is uniquely targeting your business and brand…
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I have recently worked with a few folks who are starting new companies. These business owners have their ideas and their passions and now they need to package it for all the world to see. They are at the beginning of their business journey and they need…
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As more and more small businesses around the country are getting the green light to open back up to the public in varying capacities, we all are working out how to get back to business post COVID-19 and a new norm. Meeting the necessary safety requirements while also…
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We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns and shut-ins. Businesses are closed and people have lost their jobs. Over 40million have filed for unemployment. Who could’ve predicted a majority of businesses in the United States would have to temporarily…
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Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…
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Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…
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While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…
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In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…
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What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…
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As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs change (i.e., fewer projects) and more people are on vacation. Whatever the reason, a freelancer may find they’re in need of extra projects to pay those pesky bills that keep coming. My…
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Dear reader, we don’t know each other well, so I’ll need you to trust me when I say I am a nice person. I give second and third chances, and sometimes even fourth chances. And while being nice is usually a good thing, as a freelancer, it…
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