Category Archives: Business Basics

Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses

Hey there, savvy entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over [...]

The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary

Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]

Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success

As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]

The Teacher’s Pet: Make Your Small Business Marketing Stand Out

Making your small business marketing stand out in a crowded market where every company is [...]

AI in Marketing: Enhancing Small Business Strategies

The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]

Five Essential Digital Marketing Tools For Small Businesses

With so much of everything we do for work – and life – now done [...]

Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.

In the current digital era, your small business needs to distinguish itself from the competition, [...]

10 Tactics To Grow Your Small Business Into Something Special

Spring is here; just like a garden, your small business needs key ingredients to grow [...]

Value Your Team This Holiday

The holidays are a hectic time, both personally and professionally. Whether you are a small [...]

6 Tips For Printing Signs To Capture Attention & Customers

With so much of what we do for marketing residing in the digital world, it’s [...]

Fine-tune Your Marketing Vision In 2022

Where do you see your business as we look to close out 2021 and head [...]

The Future Of Shopping Online With Businesses

This past year, there have been a lot of changes that we small businesses have [...]

Small Business Marketing: What’s In It For Me?

W I I F M ? This clever little initialism should be the first thought, [...]

Four ways to help you achieve marketing success on social media platforms. 

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely [...]

Choosing A Business Name

I have recently worked with a few folks who are starting new companies. These business [...]

How To Get Back To Business Post COVID-19

As more and more small businesses around the country are getting the green light to open [...]

Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]

Staying On Top Of Things When You’re Staying At Home (For Work!)

Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]

Bring On The Marketing Spark in 2019

Why save cleaning until the spring? What better time to get your marketing house in [...]

Google Drive For Business

While trying to find a way to manage your business, you’ll run across a few [...]

It’s All “About Us”

In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]

Writing A Branding And Style Guide For Your Small Business: The Basics

What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]

4 Ways A Freelancer Can Keep Busy During the Summer Months

As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs [...]

What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]

Freelancers, Small Businesses and Payment: Just Show Me the Money!

Dear reader, we don’t know each other well, so I’ll need you to trust me [...]