Marketing for Small Businesses

Website marketing

Why Are Headshots Important?

Beach Head Shot Example

First, let’s establish why headshots are important for your small business.  Photos help put a name to the face, it helps individuals make a personal connection to the person behind the camera, computer, or business. Humans tend to remember the person behind the business when a face…

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Beyond The Headshot – Make Your Small Business Team Web Page Pop

BC Associates Marketing Team

When you think of marketing your brand, what do you think of first? Logos, mission statements, and design elements like fonts, colors, and themes most likely come to mind. All necessary and key elements when looking to create a cohesive and dynamic look for your website that…

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The Future Of Shopping Online With Businesses

Showing the future of shopping online

This past year, there have been a lot of changes that we small businesses have endured through COVID. We have had to bob and weave and market just a bit harder through a global pandemic. Some business growth plans were halted when Covid reared its head and…

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Small Business Marketing: What’s In It For Me?

What's In It For Me?

W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…

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Sharpen Your Small Business Marketing To Get Results

small business marketing, bc&associates marketing, marketing, digital marketing, 2021

The past year has brought so many unforeseen and sometimes insurmountable challenges to all of us. Small businesses especially have had to find new, innovative ways of doing business to stay relevant and focused on the needs of the customer and our world. Small business marketing efforts…

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SEO, Google And How To Get On The First Page Of Google Search Results

google page one, google page 1, google page rank, google search engine

Many of our clients share with us that they want to get their website on page one of Google, but they need help. Google page rank is not a super easy question to answer. That is where my team comes in. We are here to assist your…

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Word Press Blog Post SEO Tips

Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier.  Here are a few SEO Tips and to get started. How To Choose Keywords…

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It’s All “About Us”

In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…

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What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. They include but are not limited to the following six digital marketing tactics and tools that small businesses…

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Questions To Consider When Developing Your Website

Creating a website can be a daunting task. There are several moving parts and elements to consider. Here are just a few areas you will want to make sure you think about before launching. How do I choose my domain website name? Choose a website name that…

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Winter Marketing Ideas for Businesses

Winter is here and with it comes a great time to reflect on fresh starts and new ideas to ramp up your marketing efforts. Website Refresh Haven’t given your website any love lately? Not getting the traffic you used to get when you first launched that bright and…

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How To Humanize Your Brand In 5 Steps

People want to do business with people. Not Brands! The first step I take with a client is to look at their brand from a human perspective. Help them craft their unique story! Parts of the story: What is the brands mission? What are the core values?…

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What is Marketing?

There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…

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Does Your Website Work For You?

Websites are critical in today’s internet based society. It is not just ok to have a website but do you have a website that works for you? Websites should be organic, meaning they should always be changing, updating and offering content valuable to your target market. Valuable…

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Meet Eric, Web Developer

Eric is our main Web Developer for most of our online projects. He helps to get our clients set up properly with each unique website. As a web designer, front-end developer, WordPress developer, user experience consultant and search engine optimization enthusiast, he is talented in many aspects…

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