Content Writing

3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

small business marketing balance

When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…

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Five Essential Digital Marketing Tools For Small Businesses

digital marketing tools, marketing, bc & associates, small business marketing

With so much of everything we do for work – and life – now done remotely, it’s a great time to look at online digital marketing tools and web extensions that are available for the home user that can help make the job easier. With so many…

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Four ways to help you achieve marketing success on social media platforms. 

social media marketing success tips

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely on social media for many things. Learning how to’s, what the latest trends are, and so much more. It’s important to create a space that is uniquely targeting your business and brand…

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Ready, Set, Write: The Value of Blogging

blog, content creation, marketing

You’re looking to get the word out about your small business. You have your website live and running. You have a presence on Facebook, Instagram, Google My Business and every social media channel that exists. You’re reaching out to your customers and clients with a weekly newsletter.…

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Benefits of Blogging in 2019

Benefits of Blogging

Did you know blogging has been around…TWENTY FIVE YEARS!  A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…

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Internet Lingo History, or Cracking An Easter Egg

With so many new apps, platforms and technological advances in recent years, our language has expanded greatly with the addition of so many tech-related words to our daily vocabulary. Since we were a little hungry today, we thought what better time than to crack the mystery of…

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Word Press Blog Post SEO Tips

Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier.  Here are a few SEO Tips and to get started. How To Choose Keywords…

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It’s All “About Us”

In one paragraph, tell me why you want this job. “What job,?” you may ask. Well, the job of your business being the one-stop shop for all things “you” related – the main widget provider, the creator of the most delicious something or other, the most fabulous…

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Excellent Writing Skills, And Why They Play A Big Role In Marketing

When it comes to marketing, there are many essentials one must learn; writing being one of them. Of course, we all know how to write. It’s a skill we learn in our early days. We learn new skills along the way and we perfect the skill. And…

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On the Move: Freelance Friendly Cities

I am a lifelong Michigander and I love my state. Overall, it’s a fantastic place to live. We don’t have earthquakes or hurricanes. There’s the occasional tornado, but nothing like they see out in the central U.S. We also have the longest freshwater coastline in the U.S.…

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5 Ways to Build Better Writing Habits in 2017

It is a new year! And whether you set goals or make resolutions, for writers 2017 is literally a blank page waiting for your witty words. Unfortunately, the forward momentum tends to fizzle out by February. So how can writers stay motivated to write on a consistent…

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How To Humanize Your Brand In 5 Steps

People want to do business with people. Not Brands! The first step I take with a client is to look at their brand from a human perspective. Help them craft their unique story! Parts of the story: What is the brands mission? What are the core values?…

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Legally Protecting Your Self-Published Work

Before Still Alice was a movie that nabbed its star Julianne Moore a slew of awards, including an Oscar® for Best Performance by an Actress in a Leading Role, it was a book. In fact, it was a self-published book written by Lisa Genova and published through…

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When to Say ‘No’ to Pro Bono Projects

It usually starts out with a simple question: “What do you do for a living?” Sounds innocent enough, but as a writer it is a question I am hesitant to answer because I normally get one of two responses: Response #1: “Can you make a living doing…

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3 Tips for Breaking Through Writer’s Block

There comes a point when every writer has sat in front of his or her computer and stared at a blank Word document—almost willing the words to magically appear on the screen. The blinking cursor doesn’t help either. It just sits there… taunting the writer to come…

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The Three Books Every Writer Must Have

It is that time of year again: back-to-school. And even though school days are a distant memory for most of us, as professional writers—whether newbies or seasoned—having the right resources at our fingertips makes all the difference for advancing our careers. What’s Your Style? If you majored…

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Why Do I Need A Marketing Content Calendar?

Marketers talk about how content is king, and by effectively creating and curating content related to your business, you will put yourself way ahead of your competitors. By spending your time putting a process like this in place, you will: 1. Save Time Your time on social media will be limited…

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5 Tips For Writing Your First Blog Post

Why is it so hard to write your first blog post? So many of our clients find they have writer’s block when writing their first blog post. They are overwhelmed with all the information they have stored in their brains. Where do you begin? Choose A Topic:…

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Grammar in the Digital Age

For most of us, learning grammar in school was pretty straightforward: ‘i’ came before ‘e’ (except after ‘c,’ of course), you never ended a sentence with a preposition, and you didn’t need an Oxford comma (a hot-button topic among writers). But thanks to social media and texting,…

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Five Basic Writing Mistakes to Avoid

Marketing writing

There is no such thing as a perfect writer. I don’t care what you’ve read or been told, a writer that commits zero mistakes doesn’t exist. Whether a newbie or a pro, all writers are prone to getting tripped up by a word or grammar rule occasionally.…

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