Marketing for Small Businesses

5 Tips For Writing Your First Blog Post

dealing with writers block and bloggingWhy is it so hard to write your first blog post?

So many of our clients find they have writer’s block when writing their first blog post. They are overwhelmed with all the information they have stored in their brains. Where do you begin?

Choose A Topic:

Topics should be based on your industry, product or niche. Think of frequently asked questions you get from customers. These are the lowing hanging fruit of topics. They should also include the basics of what you do and who you are. Think 101 and then build to 201, 301 and 401 levels. Always start simple.

Begin with Who, What, Where, and When:

Start with basic definitions of terms in your industry. Then think about the history of these terms and who brought the industry to light. Also think about how the industry or niche has evolved. Think about trends and what you are seeing for the future.

Be Interesting:

Write like people want to read. Don’t be stuffy and don’t be overly technical if you can help it. You want  to draw the reader’s attention into your blog. Use personal stories to illustrate points. People love to see that you are human. Be sure to include your keywords to let readers or search engines know what the topic of the blog is.  Choose your titles carefully,you will want  visitors will find the blog title and first sentence or two intriguing enough to click on while search engines will be able to make use of the keyword in the title.

Break Up Your Content:

Another important point that you should remember while writing a blog post is that people like to scan instead of read. You want to make sure that you leave plenty of white space and use bullet points or short paragraphs if possible when writing a blog post. That way, people are not overwhelmed with huge chunks of content… that they click away from instead of reading. Once they start scanning your blog, hopefully they will see something interesting enough that makes them want to go back and read all of it. And even click on other blog posts.

Add Value & Educate:

Any blog posting should also add value to the reader and help them to solve a problem, learn new things, save money or even be more productive. Focus on writing blog posts that give people practical tips or even tutorials on how to do something. In other words, you want to provide the opportunity for your reader to get lost in the rabbit hole of your high quality, free information that they begin to  trust you and eventually become loyal followers (raving fans) of your blog and product/services.

In conclusion, share your knowledge in bite size chunks that help people!

Leave a Reply