Crafting Your Content Pillars blog image

Crafting Your Content Pillars: Essential Marketing Strategies for Authors

Do you love writing stories and dream of becoming a famous author? Do you want to share your tales with the world but don’t know where to start? Well, you’re in luck because I’m here to help you navigate the exciting world of social media as a children’s author!

Hi there, I’m Beverly Cornell, and I’m passionate about helping authors, like you grow your audience and share your amazing stories. Writing a book is just the beginning of your journey. Nowadays, traditional publishers want to see that you already have a community of followers before they take a chance on your book.

But don’t worry, I’ve got your back! I’ve worked with many talented authors, and I’m here to share my five pillars for generating engaging social media content that will attract readers and grow your fanbase.

list of image showing Five Pillars for Generating Engaging Social Media Content

1. Content that Attracts People to You:

Share content that grabs people’s attention and encourages them to learn more about you. This could include promoting your lead magnet, directing traffic to your blog or YouTube channel, or inviting people to join your mailing list.

  • Share an eye-catching graphic of your book cover with a caption teasing a free chapter download for anyone who joins your mailing list.
  • Create a short video introducing yourself and your writing journey, encouraging viewers to visit your website for more content.

2. Content to Grow Your Audience:

Connect with your audience personally by giving them a glimpse behind the scenes of your writing process. Share behind-the-scenes footage, your favorite writing topics, or your daily routine. Let your readers feel like they know the person behind the stories.

  • Post a photo of your writing space with a caption explaining your creative process and inviting followers to share their own writing routines.
  • Host a live Q&A session on Instagram or Facebook where you answer questions from your audience about your books, characters, or writing process.

3. Content that Promotes Your Brand:

Stand out in the crowded world of children’s literature by showcasing your expertise and credibility. Share case studies, client testimonials, or examples of your work to demonstrate why you’re the go-to author in your genre.

  • Share a client testimonial praising your storytelling skills and your books’ impact on their children.
  • Post a case study detailing how your book helped a child overcome a challenge or learn an important lesson, highlighting the positive impact of your writing.

4. Updates About Your Book:

Keep your audience excited and engaged by sharing updates about your upcoming book. Whether it’s progress updates, sneak peeks, or fun facts about the writing process, involve your readers in bringing your book to life.

  • Share a screenshot of a chapter you just finished writing with a caption expressing your excitement for readers to dive into the story.
  • Post a countdown graphic announcing the release date of your upcoming book, building anticipation among your audience.

5. Relationship Building:

Finally, don’t forget to show off your personality and connect with your audience personally. Share hobbies, interests, or everyday moments that make you relatable and endearing to your readers.

  • Share a photo of your pet keeping you company while you write, accompanied by a playful caption about their antics.
  • Post a behind-the-scenes video of you baking cookies while brainstorming ideas for your next book, showing your readers a fun and relatable side of yourself.

So, if you’re stuck and need inspiration for your social media content, try these five pillars! And remember, writing is just the beginning of your journey as an author. Building a community of loyal readers is key to your success.

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Let’s embark on this exciting adventure together! Reach out to me today to schedule a chat about how I can help you grow your audience and share your stories with the world. Your dream of becoming a children’s author is within reach, and I’m here to help you make it a reality!

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