Author Archives: Beverly Cornell

Slam Dunk Your Sales with March Madness Promotions for Small Businesses

March Madness is more than just a college basketball tournament. It’s a cultural phenomenon that [...]

The Ultimate Guide to Podcasting: Tools, Tips, and Best Practices for Small Businesses

Are you ready to join the podcasting revolution and take your small business to the [...]

Egg-citing Easter Promotions: Hatching Ideas for Small Businesses to Grow

As spring blooms and Easter festivities approach, small businesses have a golden opportunity to tap [...]

EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship

In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]

Roll Out the Red Carpet: Oscars Promotions for Small Businesses

Lights, camera, action! It’s time to roll out the red carpet and shine like a [...]

Spring into Success: 5 Fun Promotions to Elevate Your Small Business this Season

Spring has sprung, and with it comes a fresh opportunity to breathe new life into [...]

New Podcast “Spark & Ignite Your Marketing” Launches on February 29th

Beverly Cornell BC & Associates Marketing  [email protected] (971) 238-3759 FOR IMMEDIATE RELEASE February 29, 2024 [...]

Mastering Small Business Marketing Strategies For Growth

Hey there, fearless entrepreneurs! If you’re steering a small business ship and are ready to [...]

Shamrock Your Sales: 10 St. Patrick’s Day Promotion Ideas for Small Businesses

Prepare to paint the town green and celebrate St. Patrick’s Day in style! As small [...]

The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm

Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]

Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses

Hey there, savvy entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over [...]

Crafting Your Content Pillars: Essential Marketing Strategies for Authors

Do you love writing stories and dream of becoming a famous author? Do you want [...]

The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It

In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]

The Art of Branding: A Blueprint for Authors to Craft Their Identity

In the competitive landscape of the literary world, branding is more than just a logo [...]

Unveiling the Hidden Gems: The Power of Easter Eggs in Author Marketing

Welcome to the world of Easter eggs in marketing – where hidden gems lie waiting [...]

Email Newsletter List Building Guide For Authors

Building Your Email Newsletter List In addition to your author’s website, an email newsletter is [...]

Crafting Your Author Website: A Guide to Building an Online Presence that Shines

In today’s digital age, having a professional and captivating author website is essential for connecting [...]

Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters

According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]

The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary

Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]

Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success

Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]

Unleash the Fun: 5 Mardi Gras Promotion Ideas for Small Businesses

Hey there, fabulous entrepreneurs! Get ready to unleash the fun and excitement of Mardi Gras! [...]

Love is in the Air: Crafting Irresistible Valentine and Love-Themed Promotions for Your Small Business

As Valentine’s Day approaches, it’s time to think beyond the clichéd teddy bears and boxes [...]

Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success

As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]

Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse

Can you believe it? Facebook, the social media titan we all know and love (and [...]

Leap into Success: How Leap Year Promotions Can Propel Your Business Forward

Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]

Unlocking the Power of Super Bowl Promotions: 5 Dynamic Ideas For Small Businesses

With almost 30 years of experience in the marketing industry, we’ve witnessed firsthand the transformative [...]

Small Business Marketing: Embracing Grit for Success

In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]

New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing

Beverly Cornell BC & Associates Marketing  [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]

From Touchdowns to Triumphs: How the Detroit Lions’ Super Bowl Run Sparks Small Business Success

Are you ready for an electrifying touchdown in the world of marketing? As someone who [...]

Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing

In the fast-paced world of marketing, staying ahead of the curve has always been a [...]

BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing

In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]

Celebrating 18 Years of LinkedIn: A Journey Through Evolution and Marketing Triumphs

As I proudly celebrate my 18th LinkedIn anniversary (I joined 1/4/2006) here at BC & [...]

Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year

In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]

Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses

‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]

The Psychology of Holiday Marketing: Small Business Insights

The holiday season is just around the corner, and for small business owners, it’s the [...]

Social Media Marketing and Community Engagement Tips For Small Business Owners

As a small business owner, you know the importance of social media marketing. However, simply [...]

Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall

As the fall season approaches, it’s time for small business entrepreneurs to start thinking about [...]

Back to School: The ABCs of Small Business Marketing

Since we’re in the back to school spirit, small businesses can take advantage of the [...]

AI in Marketing: Enhancing Small Business Strategies

The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]

Now Hiring: Remote Work From Home Virtual Entry Level Marketing Associate

We seek a creative, flexible, reliable, self-motivated multi-tasker to join our marketing team!  This work-from-home [...]

Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing

Threads and Twitter stand out as powerhouses in their own right. While they share common [...]

Score Big with Your Small Business Marketing During the Women’s World Cup!

The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]

Navigating YouTube’s Marketing Waters for Small Businesses

Small business owners are constantly seeking new avenues to connect with their target audience and [...]

Best Email Newsletter Practices For Small Businesses

Effective email marketing can differentiate success and failure in a small business. Newsletters are a [...]

Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon

I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]

Facebook and Marketing for Small Businesses

Harnessing the power of social media is essential for any successful marketing strategy. And when [...]

The Ultimate Guide to Small Business Marketing on a Budget

Starting a small business can be a daunting task, especially when it comes to marketing. [...]

Revolutionizing Small Business Operations with AI Technology

What is Responsive Generative AI? AI is the simulation of human intelligence in machines programmed [...]

TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform

With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]

Snapping Success: How Snapchat Elevates Small Business Marketing

Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]

How to Create Buzz Through your Blog

In today’s digital age, having a blog is essential for small businesses to connect with [...]

10 Tactics To Grow Your Small Business Into Something Special

Spring is here; just like a garden, your small business needs key ingredients to grow [...]

Key Components for Your Small Business’s Website Success

To make a lasting impression and achieve your online goals, it’s essential to understand the [...]

How to Grow Social Media For A Small Business

As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]

Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy

In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]

Small Business Entrepreneurs – Why You Should Share Your Passion

A business with a soul appeals more to its audience in sales and small business [...]

Mastering Instagram Marketing: Best Practices for Your Small Business

Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]

Essential Website Pages: What Your Site Must Include

To create a compelling and effective online platform, it’s crucial to know which pages your [...]

Why Is Branding Important For Small Businesses?

For small businesses, branding makes it easier for clients, customers, and patients to know your [...]

BC & Associates Marketing Promise: Client Happiness

When working with clients, we always look at their goals first. These goals can be [...]

3 Ways To Build A Small Business Community

Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]

The Best Website Platforms for Non-Coders

A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]

Tik Tok Guide For Small Businesses

What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]

A Small Business Marketing Evolution

Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]

BC & Associates Marketing Wins Small Business Marketing Award

Press Release FOR IMMEDIATE RELEASE BC & Associates Marketing Corp Receives 2022 Best of Rochester [...]

Unlocking the Power of LinkedIn: How Small Businesses Can Thrive

LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]

Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers

THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]

Website Don’ts: Common Website Mistakes to Avoid

Your website serves as your online storefront, your digital identity, and often the first point [...]

Pinning for Success: Harnessing Pinterest for Small Business Marketing

Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]

Social Media & Technology Around The World! The Full Japan Experience

Have you ever wondered what social media is like in other parts of the world? [...]

BC & Associates Core Values

We celebrated ten years in business in December of 2021. We are at a point [...]

Master Web Design: Essential Dos

Have you ever wondered what it takes to build a website that not only captures [...]

4 Ways To Select The Best Social Media Hashtags

Hashtags have been a part of social media since almost the beginning. However, some people [...]

3 Tips For Small Business Owners To Stay Focused

Are you heading back into a busy work environment? Maybe you are still working from [...]

Photography Tips For Your Small Business Products

When working with our small business clients on marketing and social media we often ask [...]

3 Ways To Achieve Balance In Social Media Marketing For Small Businesses

When we market our businesses we know social media is very powerful and achieving balance [...]

Why Are Headshots Important?

First, let’s establish why headshots are important for your small business.  Photos help put a [...]

3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

When we market our businesses we know social media is a very powerful platform for [...]

Celebrating Juneteenth – A guide for small businesses

Juneteenth is just around the corner. Do you know what it is? And how your [...]

Three Easy Ways To Refresh Your Instagram Marketing Content

Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]

The Future Of Shopping Online With Businesses

This past year, there have been a lot of changes that we small businesses have [...]

Facebook Likes Are Leaving Business Pages

Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]

Small Business Marketing: What’s In It For Me?

W I I F M ? This clever little initialism should be the first thought, [...]

Marketing Your Product: Buying Is an Emotional Decision

Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]

Four ways to help you achieve marketing success on social media platforms. 

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely [...]

SEO, Google And How To Get On The First Page Of Google Search Results

Many of our clients share with us that they want to get their website on [...]

Now Hiring: Virtual Marketing Account Representative

We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]

Holiday Hours: Are You Letting Your Customers Know?

With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]

5 Tips For Taking Photos For Your Small Business At Home

Take Your Best Photos Stuck At Home   When you own/run/and are the product creator [...]

Why Do You Need Project Management When You’ve Got To-Do Lists?

If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]

Small Businesses Need Social Media Marketing

Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]

Now Hiring: Marketing Assistant!

We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]

Email Marketing for Small Businesses

Do you know which marketing channel… delivers an ROI of around $44 for every $1 [...]

LinkedIn Best Practices: What You Should Do After Connecting

You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]

Choosing A Business Name

I have recently worked with a few folks who are starting new companies. These business [...]

Working Remotely Changed My Life

I’ve talked about working remotely before and how it’s not always what you may think [...]

Don’t Leave Customers On Read!

Have you ever been left on read? Leaving someone on read means to read their [...]

Why You Should Always Respond To Comments, Good Or Bad

You know having a strong social media presence s comes with lots of comments from [...]

Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]

Using Facebook Live To Connect & Sell Online For Small Business Owners

Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]