Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these social media channels, but what about Pinterest?! Years ago, we used Pinterest to compile boards about our preferences and interests, whether they were about fashion, food, art, etc., but it has since…
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Hashtags have been a part of social media since almost the beginning. However, some people still don’t understand the value, know how to use of them, or how to choose the correct ones to add to your post. Using hashtags requires research and consideration to get optimal…
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When we market our businesses we know social media is very powerful and achieving balance on those platforms is key. We are going to look at three ways to achieve balance in social media marketing. As social media marketers, we try to establish brand images to make…
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When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…
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Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm constantly evolving. Finding new and creative ways to captivate your audience can be challenging. On today’s social media platforms content creators post anywhere from 5-10 times a week which evens out to…
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This past year, there have been a lot of changes that we small businesses have endured through COVID. We have had to bob and weave and market just a bit harder through a global pandemic. Some business growth plans were halted when Covid reared its head and…
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Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a bit hazy having both likes and follows. However, now Facebook has decided to make that more clear by getting rid of likes. Before the switch, someone could like your page, but not…
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The past year has brought so many unforeseen and sometimes insurmountable challenges to all of us. Small businesses especially have had to find new, innovative ways of doing business to stay relevant and focused on the needs of the customer and our world. Small business marketing efforts…
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Why is Marketing Success On Social Media Important? In today’s day in age, we rely on social media for many things. Learning how to’s, what the latest trends are, and so much more. It’s important to create a space that is uniquely targeting your business and brand…
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With the holidays coming and going throughout the year, Christmas isn’t the only time to let your customers know about your special hours. Here are some ways to keep your customers updated. Google My Business Have you put your holiday hours into Google My Business? Studies show…
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Take Your Best Photos Stuck At Home When you own/run/and are the product creator in your small business it helps to know a little bit about everything. You are the social media, photographer, product designer, marketing director, and the salesperson. Why? Because you want to save…
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Have you ever been left on read? Leaving someone on read means to read their message, yet you don’t reply to it. Friends and family don’t appreciate it when you do this, and I can assure you your customers don’t like it either! Customers have questions about…
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You know having a strong social media presence s comes with lots of comments from others. These comments can be good or bad. It’s important that you respond to these comments and show that you do care what your customers have to say about your business. You…
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We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns and shut-ins. Businesses are closed and people have lost their jobs. Over 40million have filed for unemployment. Who could’ve predicted a majority of businesses in the United States would have to temporarily…
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Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of our clients have had to close their business doors because they are considered nonessential services. However, there is still a way to continue doing business and also to connect to them while…
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Whether you’re a beginner on social media or you’re a pro and have been using it for years, you probably use your cell phone for your images. It’s convenient and most of them take rather decent images now. However, most of the time if you’re doing any…
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Okay, bear with us and the bad grammar, but we had to! Social media marketing for business is about content but also flash – graphics, videos, images. As the old saying goes, a picture is worth a thousand words and that even holds true more today in…
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What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home parents pinning organization and decor ideas? Have you ever stopped to think that, as a business, Pinterest could benefit your marketing strategy? The Numbers Pinterest was the fastest standalone site in history…
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Have you ever heard of Tailwind? If you have, you probably know all about what I’m about to tell you. If you haven’t, well, prepare to hear about another fantastic platform to help boost your Pinterest marketing reach. What Is Tailwind? I’ll make this easy. “Tailwind is…
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It seems social media is always upgrading itself, and Instagram is no exception to this. There’s a fun new feature out called Instagram Highlights. While it’s not exactly a brand new feature, it’s still new to many who aren’t utilizing it yet. Many of you may want…
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Social Media post writing can be hard. And coming up with fresh ideas can be harder. To play the marketing game, most small businesses know that being active in social media is a given. So you stake your business claim across all the platforms – Facebook, Instagram,…
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While spring has sprung, summer is just around the corner. Summer is a good time to look at how your business and how it fits into the warm season. Travel The nature of the summer season often dictates changes in business traffic and a strategic summer strategy may…
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Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your home, but have you thought about spring cleaning your social media presence for your business? You should! Its a time of growth and renewal. Let’s dive in. Facebook Make sure your business’s…
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When you see a job description for a social media marketer, do you scoff at the fact someone could get paid to play around on social media for a job? I’m here to tell you it’s not what you think it is. By definition, social media marketing…
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There have been intense discussions recently related to the responsibility and benefit of social media and its role in the greater media world. With all of its pros and cons, there is an element of connection and personalization that social media allows when we are experiencing a…
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Pinterest: we’ve all heard of it. You may browse the site in your free time to find ideas for decorating, food dishes, or anything else. If you would’ve said a few years back that this site and app would grow to become the third largest social media…
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When you’re writing up a plan for your social media accounts, you’ll need to have a schedule or an idea of what to follow. We’re going to go over a few guidelines to follow when creating your social media calendar for your business, specifically focusing on Facebook.…
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Selling on Instagram can be tricky. While a fantastic platform for retailers because of the fact that it is centered around pictures, using it to sell has plenty of drawbacks that, for the uninformed, can make the app seem like it isn’t worth the effort. Instagram Does…
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When it comes to social media marketing, you have two options: manually put your posts in each and every day, or schedule your posts a week or more in advance. Which one seems much less stressful? Scheduling your posts out, of course. But how can you do…
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You may be wondering, “Why do I need a photo editing website if I’ve got a graphic designer?”Well, I’m about to tell you. There are certain situations in which you may need a quick image created or you just need to add a logo to an existing…
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Ask any marketer about staying on top of the newest trends and tools, and they’ll tell you it’s essential to surviving in this business. Enter the Messenger Bot. Bots refer to an automated system of replies to your common questions. If you’ve heard of Artificial Intelligence, this is…
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Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to reach your target market. 5 Reasons to use Facebook Ads First, according to data gathered by Statista, Facebook has 2.2 billion monthly users! Just sit and let that marinate for a second. Every…
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In our last Twitter marketing post, I spoke about tips and tricks to step up your Twitter game. I had mentioned we were going to go over Twitter Chats and how you, a small business, should use them to get your brand into the Twitterverse. Below you’ll read about…
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In my last post, I talked about setting up your Twitter account and learning the basics of this specific social media platform. Now, we’re going to move onto some tips and tricks to help you make the most of your time on Twitter. Twitter Tips And Tricks…
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Twitter marketing may be more important than ever since Facebook seems it may have taken a not-so-great turn for marketers. What is Twitter? Twitter is a social networking service and online news outlet in which users can post and interact with messages, known as tweets. It is…
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Google reviews are more important than ever but, how do you ask your customers for Google+ Business Reviews? Online Face Of Your Business Google is often the first point of contact between a customer and a business. We plug keywords and questions into Google to help us…
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It’s hard to believe that Facebook wasn’t around 15 years ago and how much it has become such an integral part of our lives now. The one thing we know is anything good, will change. And Facebook is no exception. Facebook is always changing its algorithm, mobile…
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Almost every social media platform has cover photos, and all of them have profile photos. Why does this possibly matter, you may be asking? Not only does this matter, it can also help your business get more engagement when changing and updating these photos. We’ll talk about…
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With all the promotions and sales going on during this holiday season, it’s easy to get caught up in the excitement of the holidays. When it comes to posting during this time of year, you may be asking yourself how much to post or what you should…
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Have you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, actually goes viral and then immediately wondered how to replicate that level success with more of your content? Trying to come…
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Engagement is important on Facebook, and we’re not just talking about a few likes on a post. Likes and comments are what keeps your post relevant. To Facebook, the more engagement you’ve got on your post, the more important it is. This is magic to the Facebook algorithm.…
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If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you understand their purpose, other times… not so much. They are called hashtags and, over the past decade, they’ve become so deeply entrenched in our online culture and language that we now even…
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If you’re reading this, thanks for staying tuned for the next part in my Instagram marketing series! In this segment, I’ll be addressing the do’s and don’t’s of Instagram marketing. These aren’t rules you MUST follow, but think of them more as guidelines. Try to follow as…
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Instagram has become a common household name. There is no age limit and there is no posting limit. Instagram has over 700 million users, and of those 700 million, over 400 million are daily active users! Doesn’t that sound like an ideal place to promote your business?…
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What’s the first thing you do when deciding to try a new local restaurant or service? For nearly 90 percent of consumers, the answer is the same: look up their online reviews! When prospective patients look your practice up on Google, Facebook or Yelp, the first impression…
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Companies are finding that video content is the most effective way to share news, entertainment, advertisements — even recipes. Using just your smartphone, you too can create videos that will build your business’s online presence more than any other type of content. Social Media Marketing Is Going…
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Millennials may not be perfect, but they are the future. No business, large or small, can afford to ignore the purchasing power they hold. Marketing to millennials isn’t impossible. It just takes quite a bit more attention to detail and humanization. No more generic advertising methods. We…
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Social media management can be very time-consuming. In addition, the social media landscape is changing almost daily. New algorithms, new features, and even new tools are being launched at a screaming rate. It’s hard to just keep up, let alone keep ahead of the curve. But you…
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What’s the one social network that goes above and beyond any other? Facebook. This one social media platform has the power to make or break a business. The reach is impeccable. There are 1.23 billion daily active users, and of that, there are 1.15 billion mobile daily active users.…
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Many businesses have a full-time person on staff to handle social media but in many ways, we have found it really can take three or more people to make social media work. One for writing, content curation, and scheduling. One for daily sharing, engagement, and replies. And…
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Meghan is our Writer & Social Media Maven. She loves to craft words about a variety of topics. She eagerly took up freelance writing and blogging after graduating from college, and her passion for the written word only grew from there. Meghan now uses her love of…
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As you launch your business into the social media stratosphere, you may be feeling a little overwhelmed, wondering how to stay relevant in 2017, without spending all of your time posting content. The answer is fairly simple, and it’s at the core of every successful business: scheduling. Facebook Publishing…
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Winter is here and with it comes a great time to reflect on fresh starts and new ideas to ramp up your marketing efforts. Website Refresh Haven’t given your website any love lately? Not getting the traffic you used to get when you first launched that bright and…
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First impressions matter – we’ve all heard that before but, when it comes to marketing, truer words were never written. Your brand is your reputation, and every aspect of your business should align to support that. A good way to appeal to the masses is through visual…
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People want to do business with people. Not Brands! The first step I take with a client is to look at their brand from a human perspective. Help them craft their unique story! Parts of the story: What is the brands mission? What are the core values?…
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Every small business has a story. Your inspiration, your passion, your product. The value to small businesses of video-sharing sites, such as YouTube, lies in the simplicity of getting your story out. All you need is a smartphone and a basic eye for framing a shot and you…
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Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets and more! There are companies who are focusing on social media and killing it than ever before. These aren’t just the big companies like Oreo, Coca Cola etc., they are mom and…
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First impressions are powerful. Before meeting a prospective client or business contact, you put in the work. You do your research and do your all to present your best self so you feel prepared and pulled together. You follow those tried and tried “rules” of making a…
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People want to do business with other people, not just a name and not just a stock photo of a smiling face. People crave connections and emotional attachments. Your business and/or brand shouldn’t just be a logo…ever. And your feed shouldn’t be filled with pitches and sales.…
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Memes. They fly fast and furious now, immediately after any awkward onstage pose or missed fly ball resulting in a crazy fall or a beloved film still (I’m looking at you, Willy Wonka) or a smiling marathon runner. We all have laughed or at least groaned at…
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You’ve crafted your message – you know who you are, what you can offer and you can prove it. You’ve put all the passion and power behind that message to show you are a leader, you’re go-to, you’re THE choice. Well, great! But now what? If an…
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Marketers talk about how content is king, and by effectively creating and curating content related to your business, you will put yourself way ahead of your competitors. By spending your time putting a process like this in place, you will: 1. Save Time Your time on social media will be limited…
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Why is it so hard to write your first blog post? So many of our clients find they have writer’s block when writing their first blog post. They are overwhelmed with all the information they have stored in their brains. Where do you begin? Choose A Topic:…
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Facebook is great for posting information but don’t forget to humanize your brand, company, retail store, restaurant etc. Many companies that I work with start doing social media on their own and then realize how much time and work it is. They often don’t understand the perfect…
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There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…
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Social media offers a great channel to communicate to your customer. With over 1.5 billion profiles the opportunities are endless but there are some best practices that are essential for Facebook success. The following 12 Facebook tips are not the end all be all but a place…
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We have tons of experience working with clients across a variety of markets. This experience has given us an insight into best practices when dealing with customer feedback, in particular, the sometimes difficult and sensitive issue of handling negative feedback. Getting your responses just right can really change unhappy…
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