Category Archives: Social Media Marketing

Charming the Market: The Coquette Trend & Your Small Business

Hello there, coquette entrepreneurs! If you’ve been watching the latest social media trends, you’ve probably [...]

Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse

Can you believe it? Facebook, the social media titan we all know and love (and [...]

Unlocking the Power of Super Bowl Promotions: 5 Dynamic Ideas For Small Businesses

With almost 30 years of experience in the marketing industry, we’ve witnessed firsthand the transformative [...]

Celebrating 18 Years of LinkedIn: A Journey Through Evolution and Marketing Triumphs

As I proudly celebrate my 18th LinkedIn anniversary (I joined 1/4/2006) here at BC & [...]

Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses

‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]

Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business

As the winter chill sets in, it’s time for small businesses to turn up the [...]

Making a List and Checking it Twice: Holiday Season Marketing Checklist

The holiday season is not only a time for festive decorations, joyful celebrations, and gift-giving, [...]

Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses

The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]

Spooky Sales: Using Halloween to Boost Your Marketing Efforts

The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]

Social Media Marketing and Community Engagement Tips For Small Business Owners

As a small business owner, you know the importance of social media marketing. However, simply [...]

Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing

Threads and Twitter stand out as powerhouses in their own right. While they share common [...]

Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.

In the current digital era, your small business needs to distinguish itself from the competition, [...]

Navigating YouTube’s Marketing Waters for Small Businesses

Small business owners are constantly seeking new avenues to connect with their target audience and [...]

Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon

I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]

Facebook and Marketing for Small Businesses

Harnessing the power of social media is essential for any successful marketing strategy. And when [...]

TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform

With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]

Snapping Success: How Snapchat Elevates Small Business Marketing

Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]

How to Grow Social Media For A Small Business

As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]

Small Business Entrepreneurs – Why You Should Share Your Passion

A business with a soul appeals more to its audience in sales and small business [...]

Mastering Instagram Marketing: Best Practices for Your Small Business

Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]

7 Marketing Tips To Crush Your Valentine’s Day Marketing!

  Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]

Tik Tok Guide For Small Businesses

What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]

Unlocking the Power of LinkedIn: How Small Businesses Can Thrive

LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]

Pinning for Success: Harnessing Pinterest for Small Business Marketing

Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]

Don’t Overlook the Power of Pinterest

Facebook, Instagram, Twitter, LinkedIn…  When considering how to market our brands, we frequently consider these [...]

4 Ways To Select The Best Social Media Hashtags

Hashtags have been a part of social media since almost the beginning. However, some people [...]

3 Ways To Achieve Balance In Social Media Marketing For Small Businesses

When we market our businesses we know social media is very powerful and achieving balance [...]

3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

When we market our businesses we know social media is a very powerful platform for [...]

Three Easy Ways To Refresh Your Instagram Marketing Content

Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]

The Future Of Shopping Online With Businesses

This past year, there have been a lot of changes that we small businesses have [...]

Facebook Likes Are Leaving Business Pages

Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]

Sharpen Your Small Business Marketing To Get Results

The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]

Four ways to help you achieve marketing success on social media platforms. 

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely [...]

Holiday Hours: Are You Letting Your Customers Know?

With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]

5 Tips For Taking Photos For Your Small Business At Home

Take Your Best Photos Stuck At Home   When you own/run/and are the product creator [...]

LinkedIn Best Practices: What You Should Do After Connecting

You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]

Don’t Leave Customers On Read!

Have you ever been left on read? Leaving someone on read means to read their [...]

Why You Should Always Respond To Comments, Good Or Bad

You know having a strong social media presence s comes with lots of comments from [...]

Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]

Using Facebook Live To Connect & Sell Online For Small Business Owners

Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]

Improve Your Social Media Images: Four Photography Tips

Whether you’re a beginner on social media or you’re a pro and have been using [...]

Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling

Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]

If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips

What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]

Tailwind Social Media Tool Is Like Miracle Grow For Pinterest

Have you ever heard of Tailwind? If you have, you probably know all about what [...]

Instagram Highlights And What They Can Do For Your Business

It seems social media is always upgrading itself, and Instagram is no exception to this. [...]

20 Social Media Post Idea Starters

Social Media post writing can be hard. And coming up with fresh ideas can be [...]

Summer Specific Marketing Strategies

While spring has sprung, summer is just around the corner. Summer is a good time to [...]

Spring Cleaning Your Social Media

Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]

Social Media Marketing: It’s Harder Than You Think

When you see a job description for a social media marketer, do you scoff at [...]

Supporting Your Community Through Social Media

There have been intense discussions recently related to the responsibility and benefit of social media [...]

Five Key Points to Look at During Your Social Media Audits

Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]

Why You Should Be Using Pinterest For Marketing

Pinterest: we’ve all heard of it. You may browse the site in your free time [...]

How Much To Post On Social Media

When you’re writing up a plan for your social media accounts, you’ll need to have [...]

How To Use Instagram as a Sales Tool

Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]

Social Media Scheduling Tools: Which Should You Choose?

When it comes to social media marketing, you have two options: manually put your posts [...]

Five Online Photo Editing Websites To Check Out

You may be wondering, “Why do I need a photo editing website if I’ve got [...]

Facebook Messenger Bot: The New Marketing Tool

Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]

Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!

Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]

Twitter Marketing 101: Hosting Twitter Chats

In our last Twitter marketing post, I spoke about tips and tricks to step up your [...]

Twitter Marketing 101: Tips And Tricks

In my last post, I talked about setting up your Twitter account and learning the [...]

Twitter Marketing 101: The Basics

Twitter marketing may be more important than ever since Facebook seems it may have taken [...]

How To Ask Customers For Google + Business Reviews?

Google reviews are more important than ever but, how do you ask your customers for [...]

Facebook Changes: Again. Don’t Panic!

It’s hard to believe that Facebook wasn’t around 15 years ago and how much it [...]

The Importance of Profile and Cover Photos

Almost every social media platform has cover photos, and all of them have profile photos. [...]

Posting On Social Media For The Holidays

With all the promotions and sales going on during this holiday season, it’s easy to [...]

How To Repurpose Social Media Content

Have you ever posted one of those amazing Facebook updates that had that indescribable quality [...]

9 Ways Increase Engagement On Facebook Posts

Engagement is important on Facebook, and we’re not just talking about a few likes on [...]

Instagram Marketing 101: Instagram Stories

We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]

The Art of The Hashtag

If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you [...]

Instagram Marketing 101: The Do’s and Don’t’s

If you’re reading this, thanks for staying tuned for the next part in my Instagram [...]

Instagram Marketing 101: Instagram Live

Have you heard of Instagram Live? If you’re not using this for your small business [...]

Instagram Marketing 101: Getting Started

Instagram has become a common household name. There is no age limit and there is [...]

What Are Social Media Reviews & How To Get More

What’s the first thing you do when deciding to try a new local restaurant or [...]

Video Marketing Trends And Why It Matters To Small Businesses

Companies are finding that video content is the most effective way to share news, entertainment, [...]

Must Haves When Marketing To Millennials

Millennials may not be perfect, but they are the future. No business, large or small, [...]

How We Manage Social Media Daily For Our Small Business Clients

Social media management can be very time-consuming. In addition, the social media landscape is changing [...]

Facebook Marketing: The Essential Small Business Tool

What’s the one social network that goes above and beyond any other? Facebook. This one [...]

Social Media Marketing Tips For Small Businesses

Many businesses have a full-time person on staff to handle social media but in many [...]

What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]

Meet Meghan, Writer & Social Media Maven

Meghan is our Writer & Social Media Maven. She loves to craft words about a [...]

Using Facebook Scheduling To Your Advantage

As you launch your business into the social media stratosphere, you may be feeling a little [...]

Winter Marketing Ideas for Businesses

Winter is here and with it comes a great time to reflect on fresh starts and [...]

Why Should Businesses Use Branded Images?

First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]

How To Humanize Your Brand In 5 Steps

People want to do business with people. Not Brands! The first step I take with [...]

Using Social Video Marketing to Tell Your Story

Every small business has a story.  Your inspiration, your passion, your product.  The value to [...]

How Businesses Thrive On Social Media

Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]

How To Maximize Your LinkedIn Profile

First impressions are powerful.  Before meeting a prospective client or business contact, you put in [...]

How To Use Storytelling To Help Marketing

People want to do business with other people, not just a name and not just [...]

A Meme By Any Other Name

Memes.  They fly fast and furious now, immediately after any awkward onstage pose or missed [...]

Marketing Tools For During and After Events To Maximize Your Exposure!

You’ve crafted your message – you know who you are, what you can offer and [...]

Why Do I Need A Marketing Content Calendar?

Marketers talk about how content is king, and by effectively creating and curating content related to your [...]

5 Tips For Writing Your First Blog Post

Why is it so hard to write your first blog post? So many of our [...]

Three Ways To Make My Business Facebook Page More Interesting

Facebook is great for posting information but don’t forget to humanize your brand, company, retail [...]

What is Marketing?

There are many different definitions of marketing but I really like this one. Marketing is [...]

Facebook Posting Checklist

Social media offers a great channel to communicate to your customer. With over 1.5 billion [...]

How To Respond to Both Positive & Negative Reviews

We have tons of experience working with clients across a variety of markets. This experience [...]