Marketing for Small Businesses

Facebook Messenger Bot: The New Marketing Tool

Ask any marketer about staying on top of the newest trends and tools, and they’ll tell you it’s essential to surviving in this business. Enter the Messenger Bot. Bots refer to an automated system of replies to your common questions. If you’ve heard of Artificial Intelligence, this is a type of AI.

Should You Build A Bot?

As with every other tool, there’s no clear answer. You have to ask yourself if it will achieve a purpose for your business! Here are some things to think about when it comes to deciding if Messenger Bots are for your business:

  • Is your audience on Facebook? If not, there’s really no reason to have a bot with no one to talk to.
  • Do you get a lot of questions through Messenger already?
  • Are your inquiries through Messenger about the same subject? This will be an easy answer for a bot.

How Will My Customers Find My Bot?

There are plenty of ways for your existing and potential customers to find your Messenger Bots. The most common way for your bot to be found is when your customers (or potential ones) message your page! Your bot will automatically pick up for you and try to help with their question without your intervention. Other ways people can reach your bot will be on paid advertisements, general posts with the added button, and the Messenger code. This is similar to the Snapchat code others can add.

What Is Messenger Marketing?

Messenger marketing is “the act of leveraging mobile, chat platforms to facilitate conversations and commerce with prospects and customers”. Messenger marketing has much better engagement rates than other channels such as emails and direct mail. It has been called a combination of SMS marketing and email marketing due to the instant delivery and attraction of SMS marketing combined with the automation of email marketing.

Try Your Hand At It!

Messenger marketing and Messenger Bots are best explained by hands-on learning. If you don’t have the time to create your very own Messenger Bot, we’d be more than happy to help you get started! There is so much you can do with Messenger Bots, such as sending out promotions, new products, ask for feedback, and much more. You just have to give it a try!

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