Welcome to the beating heart of BC & Associates Marketing – our exceptional team of marketing maestros dedicated to propelling small businesses to new heights. We are more than just a group of professionals; we are the architects of creativity, custodians of strategy, and passionate advocates for your business success. Meet the faces behind the magic, where innovation meets expertise, and every team member is committed to crafting tailored solutions that elevate your brand. Please get to know the powerhouse driving the success stories, learn about each team member’s unique skills and discover why our collaborative spirit is the secret sauce behind our clients’ triumphs. Welcome to the BC & Associates Marketing family – where your goals become our mission. Let’s start with our fearless founder!
She is a vibrant and enthusiastic individual who believes in the beauty of our diverse world. With a passion for building connections and fostering relationships, Beverly has always been drawn to communication and marketing. From singing jingles around the house as a child to founding her own marketing company in 2011, Beverly’s love for the science and psychology of buying has only grown stronger. As an accidental entrepreneur, Beverly has worked in communication and advertising since 1995 and enjoys finding unique opportunities for her clients. She is always eager to work with team members who share her enthusiasm and hunger for success. With Beverly, you can trust that your business will thrive and flourish. Connect with her on LinkedIn.
Get ready to be amazed by Beverly’s journey! Born in Alabama, raised in Michigan, and having lived in North Carolina, Virginia, Spain, and Brazil, this world traveler has a wealth of knowledge and diverse experiences to share. Beverly began as a traffic coordinator for Chrysler’s advertising agency, managing a jaw-dropping 1 billion dollar events budget at the Chrysler World Headquarters. That’s right, a billion with a “B”! She has also worked in retail, small business services, and language and culture training. But that’s not all, folks! Beverly’s marketing expertise helped a start-up language-learning software company grow from $1 million in sales to $10 million in just three years! As their Marketing Director, she was affectionately known as the Director of Awesome. Beverly is the ultimate marketing professional with experience in the retail, military, education, and religious sectors and knowledge of business-to-consumer and business-to-business segments.
Beverly is a marketing powerhouse passionate about spreading her knowledge to others. She wrote & published Marketing For Entrepreneurs, The Quick Guide To Spark & Ignite. Your Marketing and edited The Twitter WorkBook. She has been published on Mashable.com, a leading digital media website founded in 2005, the Bloomberg (formerly Business Week) Business Exchange section, and on shows like the Remarkable Marketing Podcast. She loves to talk about the power of your brand story, customer experience, and small business marketing! In the captivating Spark & Ignite Your Marketing weekly podcast, she engages with small business owners, offering valuable insights and actionable strategies to inspire and empower listeners. She has demonstrated exceptional networking and expertise as a board director for Detroit’s Marketing and Sales Executives and the International Visitors Council of Detroit. Beverly also served as the marketing chairperson for Automation Alley, where she developed a marketing toolkit for members to assist several hundred companies with marketing resources and tools.
Are you a small business owner struggling to make important decisions alone? Look no further than Beverly – a fractional CMO and small business coach! With years of experience helping clients with operations, human resources, leadership, sales, and more, Beverly is the perfect second opinion when it matters most. Let her guide you towards success and watch your business grow. Don’t wait; contact Beverly today!
Beverly is a loving army wife and mother of two boys, who, with her husband, has provided a safe and nurturing home for not one, not two, but FOUR foster children. And that’s not all – they also adopted a child through this fantastic journey! But that’s not where her generosity ends. Beverly is not only an active member of her church, but she also dedicates her time to the local army community. When she’s not spreading love and kindness, Beverly indulges in her passions – ballroom dancing, reading, cooking, and traveling. And let’s not forget she enjoys spending quality time with the people she loves.
About UsWe are always looking for excellent people for our team! If you are a recent marketing or communication college grad or an independent contractor who understands how to work virtually in the marketing fields of design, public relations, website coding, paid ads, SEO, or social media, please email us your resume/portfolio to [email protected]. Someone will be in touch with you soon. Ready to join our team?
We are dedicated to growing our marketing business and aiding in your development. Initiating a business venture comes with challenges, and Beverly, having navigated those challenges, gained valuable insights. She aims to mentor and coach marketing professionals, integrating their businesses into the BC Associates Marketing framework. The advantages include profit sharing and gaining professional-level access to essential tools, ranging from accounting to project management and creative resources. Furthermore, you’ll benefit from an established process and a collaborative team of like-minded marketing professionals, providing opportunities for masterminding, problem-solving, and access to a network of collective knowledge.
Beverly is available to mentor and coach you through new business acquisition, client onboarding, strategy creation, tool implementation, and reporting. She is as involved as you want her to be. She has a clear map for your success as an entrepreneur! If you are ready to take your marketing skills to the next level, email us your resume and thoughts on owning your business at [email protected] to see if we are a good fit!
Samuel lives in Colombia and holds a Bachelor’s degree in Business Administration with a minor in communications and media from St. Andrews University in North Carolina. He is a certified Facebook Business and ads manager. Samuel also has experience working in public relations, social media, and logistics. He is passionate about learning and having a positive impact on others. In his free time, Samuel likes watching movies, playing futball (soccer), and the guitar. He has an Australian Sheppard named Franco, who is his office assistant. Samuel also enjoys conversing with people from different cultures and learning about their experiences.
Celine lives in Michigan and has an associate’s degree in Graphic Design from Macomb Community College. Though she’s spent several years in the restaurant and cosmetology industry, her passion lies in content creation and development. She is passionate about setting and achieving goals no matter what it takes. Celine is an avid learner. She is certified in Social Media Marketing via Semrush. Celine spends most of her time working, caring for her five rescued cats, and watching TV shows. She loves staying active by taking boxing and yoga classes. When she has the time, she enjoys reading and traveling as well.
Michell lives in Honduras and has an International Business and Marketing degree from Harding University in Arkansas. She enjoys video production and seeing analytics improve. She is constantly seeking new opportunities to expand her marketing skills. Whether through online courses or reading articles, she believes there is always something new to learn every day about our industry. She enjoys spending time with her family and friends. And is passionate about traveling the world.
Ximena Segura, originally from Mexico, currently resides in Arkansas where she attends Harding University. Pursuing Marketing, she is on an accelerated path towards a Master of Science in Information Systems (MSIS), with a keen interest in Electronic Marketing. Embracing creativity in marketing strategies and adopting new technological tools are among her passions. As an intern, she is eager to apply her skills, gain invaluable experience, and contribute to the team. Outside her academic pursuits, she enjoys staying active, spending time with friends, and exploring her interests. Recently, she has been self-teaching Italian and honing her culinary skills, which she finds thoroughly enjoyable!
Don lives in Michigan and attended Central Michigan University, where he majored in Graphic Design. He has over 30 years of industry experience, focusing on branding, corporate identity, environmental graphics, and web support. He loves the challenge of finding unique and impactful ways to make every project stand out. One of his favorite quotes: ‘There are three responses to a piece of design – yes, no, and wow! Wow is the one to aim for.” -Paul Rand. In his free time, he loves to travel and stay active golfing, hiking & biking when he is not busy designing!
Steve graduated from Central Michigan University with a Broadcast and Cinematic Arts degree, focusing on video and audio production. After working as a videographer/editor with a media company for three years, he stepped out to work independently.
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Steve has traveled nationwide to shoot videos and worked with companies like PLEX Systems, KUKA Robotics, and JP Morgan Chase. Also, he is an avid Detroit sports nut.
