When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…
Read more →Many times clients ask for a specific need like marketing, advertising, public relations or business communications. However, many don’t really understand the difference between each. I thought it would be fun to break each down to help differentiate each area. Although, many cross over. That is part…
Read more →One of the most difficult marketing decisions a small retail business must make is whether to continue with printed Yellow Page ads in their marketing plan and budget. My answer is usually a resounding No! I could list about 50 reasons for cancelling this tactic, but I’ll just give…
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