Marketing for Small Businesses

Email Marketing

5 Small Business Holiday Marketing Tips

We are only two months away from the busy holiday shopping season. And for your small business, this is the perfect time to take advantage of early marketing strategies and tips to promote your company and kill it during the holiday season! 1. Start Marketing Early We’ve all…

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3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

small business marketing balance

When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…

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Sharpen Your Small Business Marketing To Get Results

small business marketing, bc&associates marketing, marketing, digital marketing, 2021

The past year has brought so many unforeseen and sometimes insurmountable challenges to all of us. Small businesses especially have had to find new, innovative ways of doing business to stay relevant and focused on the needs of the customer and our world. Small business marketing efforts…

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Email Marketing for Small Businesses

Do you know which marketing channel… delivers an ROI of around $44 for every $1 you spend? gets checked by 58% of consumers first thing each morning? has influenced 60% of consumers to make a purchase? Did you guess social media? Wrong…The answer is EMAIL. That’s right!…

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Fixing What Ails Your Email Marketing

Sometimes we all get stuck in a rut. You’ve found your tried and true method and plod forward. sticking with the status quo week after week. When is the last time you looked at your email campaigns? You’ve got your list, your standard header, layout, and monthly…

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Mobile Friendly Email Marketing

Smartphones in hand, Americans go out every morning and night to stay connected, in the know and current. With roughly 77% of US adults owning smartphones and 54% of email now being opened on mobile devices, communicating to your audience needs to be both user and mobile-friendly.…

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Email Newsletters Benefit from Videos

Are you interested in kicking your email newsletter up a notch? With the capability of small businesses to basically reach consumers anywhere at any time, standing out from the crowd is paramount to your communications getting noticed and gaining traction.  Adding video to your next email communication may…

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Tips For Building An Email List For Marketing Your Business

Even with all of the social media options available at our marketing fingertips, it’s important to remember that email isn’t going anywhere. But before you can get that email drafted, proofed and ready to send, you have to have a solid base of subscribers in your fold.…

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What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. They include but are not limited to the following six digital marketing tactics and tools that small businesses…

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Achieving Peak Newsletter Status: Strength in the Details

You’ve got an authentic, relevant message, you’ve put out a call to action to motivate your customer, and you’ve pulled it all together in a timely and informational newsletter. Good job! But you’re not off the hook yet.  The devil is the details, as they say. Once…

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Why Do I Need A Marketing Content Calendar?

Marketers talk about how content is king, and by effectively creating and curating content related to your business, you will put yourself way ahead of your competitors. By spending your time putting a process like this in place, you will: 1. Save Time Your time on social media will be limited…

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What is Marketing?

There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…

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