When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…
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The past year has brought so many unforeseen and sometimes insurmountable challenges to all of us. Small businesses especially have had to find new, innovative ways of doing business to stay relevant and focused on the needs of the customer and our world. Small business marketing efforts…
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Do you know which marketing channel… delivers an ROI of around $44 for every $1 you spend? gets checked by 58% of consumers first thing each morning? has influenced 60% of consumers to make a purchase? Did you guess social media? Wrong…The answer is EMAIL. That’s right!…
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Sometimes we all get stuck in a rut. You’ve found your tried and true method and plod forward. sticking with the status quo week after week. When is the last time you looked at your email campaigns? You’ve got your list, your standard header, layout, and monthly…
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Smartphones in hand, Americans go out every morning and night to stay connected, in the know and current. With roughly 77% of US adults owning smartphones and 54% of email now being opened on mobile devices, communicating to your audience needs to be both user and mobile-friendly.…
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Are you interested in kicking your email newsletter up a notch? With the capability of small businesses to basically reach consumers anywhere at any time, standing out from the crowd is paramount to your communications getting noticed and gaining traction. Adding video to your next email communication may…
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Even with all of the social media options available at our marketing fingertips, it’s important to remember that email isn’t going anywhere. But before you can get that email drafted, proofed and ready to send, you have to have a solid base of subscribers in your fold.…
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You’ve got an authentic, relevant message, you’ve put out a call to action to motivate your customer, and you’ve pulled it all together in a timely and informational newsletter. Good job! But you’re not off the hook yet. The devil is the details, as they say. Once…
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With so much of our marketing attention paid to social media channels, it’s important to not forget the power of a timely, concise and informational email. If you’re looking to get started with a newsletter communication or curious about steps you can take to have it pack…
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Marketers talk about how content is king, and by effectively creating and curating content related to your business, you will put yourself way ahead of your competitors. By spending your time putting a process like this in place, you will: 1. Save Time Your time on social media will be limited…
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There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…
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