Is there anything worse than seeing one of your competitors featured or quoted in the newspaper or on the local news? Why didn’t they speak to me? I have just as much to say as they do! But when it comes down to it, sometimes it is…
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You’ve crafted your message – you know who you are, what you can offer and you can prove it. You’ve put all the passion and power behind that message to show you are a leader, you’re go-to, you’re THE choice. Well, great! But now what? If an…
Read more →Mike offers more than 20 years in the public relations industry. We help boost clients’ brand awareness and business growth through: Traditional and social media outreach Copywriting and marketing communications Strategic communications planning Crisis communications Content development Special events Executive media training Through these activities, he positions clients in…
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There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…
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We have tons of experience working with clients across a variety of markets. This experience has given us an insight into best practices when dealing with customer feedback, in particular, the sometimes difficult and sensitive issue of handling negative feedback. Getting your responses just right can really change unhappy…
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