Hashtags have been a part of social media since almost the beginning. However, some people still don’t understand the value, know how to use of them, or how to choose the correct ones to add to your post. Using hashtags requires research and consideration to get optimal…
Read more →Are you heading back into a busy work environment? Maybe you are still working from home but work is feeling overwhelming with the holiday season quickly approaching and you want to hit the reset button. Here are 3 simple yet effective tips to help you stay focused,…
Read more →When working with our small business clients on marketing and social media we often ask for photography of customers, products, and more. And unless they have a background in photography or graphic design they panic. If you need some “high-quality” product photographs to promote your small business or…
Read more →First, let’s establish why headshots are important for your small business. Photos help put a name to the face, it helps individuals make a personal connection to the person behind the camera, computer, or business. Humans tend to remember the person behind the business when a face…
Read more →When you think of marketing your brand, what do you think of first? Logos, mission statements, and design elements like fonts, colors, and themes most likely come to mind. All necessary and key elements when looking to create a cohesive and dynamic look for your website that…
Read more →W I I F M ? This clever little initialism should be the first thought, and the first question answered when writing copy for your emails and product descriptions. We also call it “Starting with the Benefit” or “Selling the Sizzle, Not the Steak” but I think…
Read more →You’re looking to get the word out about your small business. You have your website live and running. You have a presence on Facebook, Instagram, Google My Business and every social media channel that exists. You’re reaching out to your customers and clients with a weekly newsletter.…
Read more →We marketers love a hook, a holiday marketing theme we can build a plan around and use all the tools we have available under one umbrella to make that plan stick. Make it cohesive, on brand, and add a dash of fun or humor and you have a…
Read more →Michele is our new Marketing Maven & Graphics Guru She is our newest team member and has a background in merchandising and design. Along with being an entrepreneur herself, Michele comes to us with retail and business management experience. As well as, a range of skills in…
Read more →Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…
Read more →Why save cleaning until the spring? What better time to get your marketing house in order than the start of a new year! So hunker down and get ready to tidy things up, spark some joy and hopefully light a fire under your 2019 marketing efforts. Determining What…
Read more →When I work with clients, one of the number one things I want to help them do is get reviews. Often, this is an overlooked marketing item. And many times, clients don’t like asking for reviews. However, reviews are super important. Especially, on sites like Google and…
Read more →We know, we know… you don’t always just watch Youtube videos or scroll through Facebook from the comfort of your own home. Overhearing your partner scrolling through their feed and stopping to watch the latest news bulletin or NSFW video just requires a simple “hey, put it…
Read more →Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…
Read more →Mass communications are just that – communication that speaks to the masses. With so many options for reaching your customer, consider getting personal and adding text messaging, or SMS Marketing (standard messaging service), to your collection of marketing tools. Up Close And Personal In our current environment…
Read more →Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to work from home with a dynamic team of marketers and clients on social media ads and online ads and analytics. Requirements: Great writing/editing skill set Attention to detail Driven by timelines, goals,…
Read more →Search Engine Optimization is very important to each and every business website. It really is the key to being found on search engines. Understanding your keywords and phrases; makes optimizing your site easier. Here are a few SEO Tips and to get started. How To Choose Keywords…
Read more →Customer interviews and vidos can revolutionize your business. So you think you’ve got your video marketing game down for your small business. You have a few Facebook pre-recorded and Live videos under your belt, you’ve gotten past the initial hiccups and deer-in-the-headlights dead air time, and you…
Read more →Working from home: you either love it or you hate the idea of it. For me, it’s been a blessing to my family. With my job, I’m more thankful than ever to be able to work from home and still be with my son every single day.…
Read more →Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan. The Four Ps were created in…
Read more →How’s your email marketing game? Once you woo your customer and get their email address, do you wait to get in touch or reach out the next day? No need to play the waiting game – when it comes email marketing communications, it’s the sooner, the better.…
Read more →What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon used to express an idea, emotion, etc., in electronic communication. “emoji liven up your text messages with tiny smiley faces” How are Emojis used? Emojis or Emoticons have been used for a…
Read more →Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…
Read more →Advertising can be very expensive and many of our small business clients, just don’t have that kind of budget set aside for marketing. We help our clients reap a strong return on investment with planning and executing a sustained content marketing program. What is Content Marketing? Content…
Read more →Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any marketing can hurt your small business but don’t fall into the trap of thinking that just any old marketing will do, some things can do more harm than good. Be aware of…
Read more →When it comes to marketing, there are many essentials one must learn; writing being one of them. Of course, we all know how to write. It’s a skill we learn in our early days. We learn new skills along the way and we perfect the skill. And…
Read more →What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies used for promoting products and services through the web. Online marketing includes a wider range of marketing options than were present with traditional business marketing. Simply because there are more communication channels and marketing mechanisms available on the internet.…
Read more →It is a new year! And whether you set goals or make resolutions, for writers 2017 is literally a blank page waiting for your witty words. Unfortunately, the forward momentum tends to fizzle out by February. So how can writers stay motivated to write on a consistent…
Read more →Before Still Alice was a movie that nabbed its star Julianne Moore a slew of awards, including an Oscar® for Best Performance by an Actress in a Leading Role, it was a book. In fact, it was a self-published book written by Lisa Genova and published through…
Read more →So, you’ve decided to take your business to the next level with a marketing mindset, but you’ve been bombarded by what seems like a veritable clown car of options. Take a deep breath, and let’s focus on step one: the logo. A high-quality logo is one that…
Read more →It usually starts out with a simple question: “What do you do for a living?” Sounds innocent enough, but as a writer it is a question I am hesitant to answer because I normally get one of two responses: Response #1: “Can you make a living doing…
Read more →We’ve all encountered really good design work. You know what I’m talking about: the kind that stops you in your tracks, causing you to linger for a moment, ruminating on the feeling it promotes. You may not even initially dwell on the product or service, but there’s…
Read more →It is that time of year again: back-to-school. And even though school days are a distant memory for most of us, as professional writers—whether newbies or seasoned—having the right resources at our fingertips makes all the difference for advancing our careers. What’s Your Style? If you majored…
Read more →Sarah is our word architect and head grammar geek! She is obsessed with words, Sarah uses her over 15 years of experience as an advertising and marketing copywriter/editor to craft communications for brick-and-mortar, e-commerce, online, and nonprofit clients. Her work has also appeared in HOUR Detroit and Metro Parent magazine. Sarah calls suburban Detroit…
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