So, you’ve gained followers; that’s awesome! Everybody talks about the tips and tricks on how to get more, but nobody ever talks about how to keep them and the importance of social media engagement. Today, we’ll go over why you should engage with your social media and how it benefits your business.
The Algorithm
Viewers are great, but the algorithm favors accounts with more interactions. The reason is that those interactions keep people on the app longer.
Respond
Staying engaged with your social media means you are building a stronger relationship with your customers. Though it may seem annoying and possibly useless, doing something as little as liking their comment makes them feel heard and important.
24 Hours
After someone has commented or sent you a message, do your best to like or reply within 24 hours. After 24 hours, people tend to forget. You want them to get that boost of acknowledgment and happiness from your response while they still remember what caught their eye in the first place. Of course, this is always recommended, but later is better than never if you can’t get to it soon enough.
Above & Beyond
Take 5 minutes of your day to go through your feed or explore your page to like, comment, or even share other’s posts. By doing this simple task, you are going above and beyond. You are showing people that you care regardless of them interacting with you first. Especially if you’re engaging with people that aren’t following yet, it brings awareness to your brand and gives an opening for potential customers.
By improving your social media engagement, you will gain more followers and keep the ones you have. Continue doing this, and watch as the algorithm starts to favor your account! We hope you have learned a lot from this and wish you luck in bettering your business!
By Annie
