Hashtags have been a part of social media since almost the beginning. However, some people still don’t understand the value, know how to use of them, or how to choose the correct ones to add to your post. Using hashtags requires research and consideration to get optimal…
Read more →Are you heading back into a busy work environment? Maybe you are still working from home but work is feeling overwhelming with the holiday season quickly approaching and you want to hit the reset button. Here are 3 simple yet effective tips to help you stay focused,…
Read more →Cause Marketing. The term may not be quite as familiar as social media marketing or content marketing but it’s a simple concept that most are familiar with – even if they don’t necessarily know the name for it. What Is Cause Marketing? Quite simply, when a for-profit…
Read more →Juneteenth is just around the corner. Do you know what it is? And how your small business can help elevate and celebrate this important date? In this post, we will explore the history of Juneteenth and ways small businesses can make an impact. What is Juneteenth? According…
Read more →If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing to be ashamed of! I’d rather stay busy than wonder what I could be doing. When you’ve only got a handful of things to do, maybe a handwritten to-do list isn’t a…
Read more →I’ve talked about working remotely before and how it’s not always what you may think it is. I’m here to tell you the good and the bad when it comes to working remotely, and how it changed my life. I have worked remotely for over 3 years…
Read more →We marketers love a hook, a holiday marketing theme we can build a plan around and use all the tools we have available under one umbrella to make that plan stick. Make it cohesive, on brand, and add a dash of fun or humor and you have a…
Read more →Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…
Read more →Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…
Read more →With so many new apps, platforms and technological advances in recent years, our language has expanded greatly with the addition of so many tech-related words to our daily vocabulary. Since we were a little hungry today, we thought what better time than to crack the mystery of…
Read more →Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing blitz is here! But what to focus on? Where do you put your time, energy and budget? Can you hit all these targets without overwhelming or confusing your customers? Definitely. By putting…
Read more →Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…
Read more →Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for a number of reasons. I think we as marketers have a done a poor job explaining the ALL of its purposes. I could very well just be speaking for myself but I…
Read more →Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn our thoughts to the ever-so-busy holiday season. No matter what your business, the holidays bring with them a whole host of opportunities to reach new audiences, communicate with current customers and get…
Read more →Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan. The Four Ps were created in…
Read more →What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…
Read more →Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…
Read more →Many times clients ask for a specific need like marketing, advertising, public relations or business communications. However, many don’t really understand the difference between each. I thought it would be fun to break each down to help differentiate each area. Although, many cross over. That is part…
Read more →The holidays are such a frantic, festive time of year! Every business, from the cupcake shop on the corner to the largest retailers in the country, is vying for the attention of that all important holidays shopper. And even those businesses that aren’t based out of a brick-and-mortar…
Read more →A few years ago a quote began floating around the Internet, where I found it on Pinterest. It stated, “You have the same 24 hours a day as Beyoncé.” While this statement is technically true, as a freelance writer I fall woefully short of her estimated net…
Read more →So, you’ve decided to take your business to the next level with a marketing mindset, but you’ve been bombarded by what seems like a veritable clown car of options. Take a deep breath, and let’s focus on step one: the logo. A high-quality logo is one that…
Read more →On the surface, this seems like a very easy question. Most folks have a canned response all set. Many have even practiced their “30-second commercial.” But at the end of the day, most miss the mark. This post is about getting to the “real” unique you/business proposition.…
Read more →The world is full of people buying stuff. But the question is who will actually buy your stuff? This is who your business will serve. The fact is, most businesses define themselves solely by the services or products they sell. This is a disastrous business mistake. Customer Centric Marketing Example:…
Read more →One of the biggest challenges business owners face is…focus. This applies to marketing as well. There are so many tools, resources and ways to implement marketing today, businesses need to choose which ones are the best for their specific industry and how to make the best uses…
Read more →