Category Archives: Marketing Strategy
EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship
In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]
Mar
How to Excel in Video Marketing: Mastering YouTube and Beyond
Throughout my journey with BC & Associates Marketing, I’ve seen firsthand how video marketing has [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, savvy entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over [...]
Feb
Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters
According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation
Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]
Jan
Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year
In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business
As the winter chill sets in, it’s time for small businesses to turn up the [...]
Dec
The Psychology of Holiday Marketing: Small Business Insights
The holiday season is just around the corner, and for small business owners, it’s the [...]
Nov
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
Winter Marketing Trends: The Coming Season for Small Businesses
Hey there, small business owners! As the holiday season approaches, small businesses have a unique [...]
Nov
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change
Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
As the fall season approaches, it’s time for small business entrepreneurs to start thinking about [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Creative October Marketing Ideas for Small Businesses
October is the perfect month for businesses to get creative with their marketing efforts. With [...]
Oct
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy
Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Celebrating Juneteenth – A guide for small businesses
Juneteenth is just around the corner. Do you know what it is? And how your [...]
May
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
Why Do You Need Project Management When You’ve Got To-Do Lists?
If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]
Sep
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
LEAP Into The Marketing Mix
We marketers love a hook, a holiday marketing theme we can build a plan around and [...]
Jan
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
The Value of Customer Loyalty Programs
Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]
Jun
Customer Retention: Three Ways To Best Utilize Facebook Retargeting
Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]
May
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
We’re Making Our List, Checking It Twice…
Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]
Nov
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
Winter Marketing Ideas for Businesses
Winter is here and with it comes a great time to reflect on fresh starts and [...]
Jan
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Merry Marketing & Happy New Customers!
The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]
Dec
5 Tips for Working At-Home More Efficiently
A few years ago a quote began floating around the Internet, where I found it [...]
Nov
How Businesses Thrive On Social Media
Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]
Oct
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
How Is Your Business Unique?
On the surface, this seems like a very easy question. Most folks have a canned [...]
Sep
How To Find Your Target Market
The world is full of people buying stuff. But the question is who will actually [...]
Jun
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar