Category Archives: Marketing Strategy

EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship

In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]

How to Excel in Video Marketing: Mastering YouTube and Beyond

Throughout my journey with BC & Associates Marketing, I’ve seen firsthand how video marketing has [...]

Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses

Hey there, savvy entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over [...]

Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters

According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]

Love Your Business: 5 Ways We Help Entrepreneurs

Love is in the air, and at BC & Associates Marketing, a small business marketing [...]

New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing

Beverly Cornell BC & Associates Marketing  [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]

Small Business Success: Marketing Resolutions for 2024

Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]

Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation

Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]

Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year

In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]

Naughty or Nice? The Dos of Small Business Holiday Marketing

The holiday season is a time for joy, love, and giving. It is also a [...]

Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses

‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]

Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business

As the winter chill sets in, it’s time for small businesses to turn up the [...]

The Psychology of Holiday Marketing: Small Business Insights

The holiday season is just around the corner, and for small business owners, it’s the [...]

The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers

In a world where small businesses constantly compete for customers, it’s important to remember the [...]

Winter Marketing Trends: The Coming Season for Small Businesses

Hey there, small business owners! As the holiday season approaches, small businesses have a unique [...]

The Cozy Side of Marketing: Content That Resonates Emotionally

Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]

Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change

Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]

Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall

As the fall season approaches, it’s time for small business entrepreneurs to start thinking about [...]

Casting Spells with Influencer Marketing for Small Business

As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]

Creative October Marketing Ideas for Small Businesses

October is the perfect month for businesses to get creative with their marketing efforts. With [...]

The Teacher’s Pet: Make Your Small Business Marketing Stand Out

Making your small business marketing stand out in a crowded market where every company is [...]

AI in Marketing: Enhancing Small Business Strategies

The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]

Five Essential Digital Marketing Tools For Small Businesses

With so much of everything we do for work – and life – now done [...]

Score Big with Your Small Business Marketing During the Women’s World Cup!

The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]

Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.

In the current digital era, your small business needs to distinguish itself from the competition, [...]

Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon

I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]

Facebook and Marketing for Small Businesses

Harnessing the power of social media is essential for any successful marketing strategy. And when [...]

How to Grow Social Media For A Small Business

As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]

Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy

In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]

Small Business Entrepreneurs – Why You Should Share Your Passion

A business with a soul appeals more to its audience in sales and small business [...]

The Importance Of Referrals & Reviews For Small Business

The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]

Marketing Analytics For Small Businesses – Measure Your Success

Do the work. It’s one of the tried and true ways to accomplish your goals. [...]

3 Ways To Build A Small Business Community

Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]

Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy

Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]

Marketing For The Year’s Busiest Retail Weekend

Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]

5 Small Business Holiday Marketing Tips

We are only two months away from the busy holiday shopping season. And for your small [...]

6 Tips For Printing Signs To Capture Attention & Customers

With so much of what we do for marketing residing in the digital world, it’s [...]

Fine-tune Your Marketing Vision In 2022

Where do you see your business as we look to close out 2021 and head [...]

4 Ways To Select The Best Social Media Hashtags

Hashtags have been a part of social media since almost the beginning. However, some people [...]

3 Tips For Small Business Owners To Stay Focused

Are you heading back into a busy work environment? Maybe you are still working from [...]

Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers

Cause Marketing. The term may not be quite as familiar as social media marketing or [...]

Five Top Content Marketing Methods

From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]

3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

When we market our businesses we know social media is a very powerful platform for [...]

Celebrating Juneteenth – A guide for small businesses

Juneteenth is just around the corner. Do you know what it is? And how your [...]

The Future Of Shopping Online With Businesses

This past year, there have been a lot of changes that we small businesses have [...]

Sharpen Your Small Business Marketing To Get Results

The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]

Marketing Your Product: Buying Is an Emotional Decision

Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]

Four ways to help you achieve marketing success on social media platforms. 

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely [...]

Why Do You Need Project Management When You’ve Got To-Do Lists?

If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]

Working Remotely Changed My Life

I’ve talked about working remotely before and how it’s not always what you may think [...]

Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]

LEAP Into The Marketing Mix

We marketers love a hook, a holiday marketing theme we can build a plan around and [...]

2020 Marketing Goals That You Can Stick To

Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]

Staying On Top Of Things When You’re Staying At Home (For Work!)

Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]

Benefits of Blogging in 2019

Did you know blogging has been around…TWENTY FIVE YEARS!  A whole quarter of a century! [...]

Instagram Highlights And What They Can Do For Your Business

It seems social media is always upgrading itself, and Instagram is no exception to this. [...]

Internet Lingo History, or Cracking An Easter Egg

With so many new apps, platforms and technological advances in recent years, our language has [...]

Summer Specific Marketing Strategies

While spring has sprung, summer is just around the corner. Summer is a good time to [...]

2019 is here! How to get the most of your marketing goals this year.

Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]

November Retail Holiday Marketing Blitz

Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]

The Value of Customer Loyalty Programs

Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]

Customer Retention: Three Ways To Best Utilize Facebook Retargeting

Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]

How To Ask Customers For Google + Business Reviews?

Google reviews are more important than ever but, how do you ask your customers for [...]

Be a Lean, Mean Marketing Machine in 2018

There’s a lot of media noise out there and the more players that get in [...]

We’re Making Our List, Checking It Twice…

Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]

Core Elements Of Marketing 101 For Small Businesses

Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]

Writing A Branding And Style Guide For Your Small Business: The Basics

What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]

What Are Social Media Reviews & How To Get More

What’s the first thing you do when deciding to try a new local restaurant or [...]

Video Marketing Trends And Why It Matters To Small Businesses

Companies are finding that video content is the most effective way to share news, entertainment, [...]

Must Haves When Marketing To Millennials

Millennials may not be perfect, but they are the future. No business, large or small, [...]

It’s National Marketing Day!

National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]

What’s The Difference Between Marketing, Advertising and Public Relations?

Many times clients ask for a specific need like marketing, advertising, public relations or business [...]

What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]

Winter Marketing Ideas for Businesses

Winter is here and with it comes a great time to reflect on fresh starts and [...]

How To Humanize Your Brand In 5 Steps

People want to do business with people. Not Brands! The first step I take with [...]

Merry Marketing & Happy New Customers!

The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]

5 Tips for Working At-Home More Efficiently

A few years ago a quote began floating around the Internet, where I found it [...]

How Businesses Thrive On Social Media

Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]

The Psychology of Logo Design

So, you’ve decided to take your business to the next level with a marketing mindset, [...]

How To Maximize Your LinkedIn Profile

First impressions are powerful.  Before meeting a prospective client or business contact, you put in [...]

How To Use Storytelling To Help Marketing

People want to do business with other people, not just a name and not just [...]

How Is Your Business Unique?

On the surface, this seems like a very easy question. Most folks have a canned [...]

How To Find Your Target Market

The world is full of people buying stuff. But the question is who will actually [...]

What is Marketing?

There are many different definitions of marketing but I really like this one. Marketing is [...]

Always Start With A Marketing Plan & Strategy

One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]