Marketing for Small Businesses

Marketing Strategy

5 Small Business Holiday Marketing Tips

We are only two months away from the busy holiday shopping season. And for your small business, this is the perfect time to take advantage of early marketing strategies and tips to promote your company and kill it during the holiday season! 1. Start Marketing Early We’ve all…

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6 Tips For Printing Signs To Capture Attention & Customers

printing sign, signs, branding, advertising, marketing

With so much of what we do for marketing residing in the digital world, it’s fun when we get the chance to do something tangible. Events, printed advertisements, and in-store displays are tried and true real-world means of marketing for our brands and businesses. And let’s not…

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Fine-tune Your Marketing Vision In 2022

marketing vision, marketing plan, strategy, 2022

Where do you see your business as we look to close out 2021 and head into the new year ahead? 2022 may hold unknowns but there are some things that remain constant. Keeping a clear marketing vision for your business – what motivates you, what you hope…

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4 Ways To Select The Best Social Media Hashtags

Hashtags have been a part of social media since almost the beginning. However, some people still don’t understand the value, know how to use of them, or how to choose the correct ones to add to your post.  Using hashtags requires research and consideration to get optimal…

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3 Tips For Small Business Owners To Stay Focused

Get focused on your small business

Are you heading back into a busy work environment? Maybe you are still working from home but work is feeling overwhelming with the holiday season quickly approaching and you want to hit the reset button. Here are 3 simple yet effective tips to help you stay focused,…

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Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers

cause marketing, small business

Cause Marketing. The term may not be quite as familiar as social media marketing or content marketing but it’s a simple concept that most are familiar with – even if they don’t necessarily know the name for it. What Is Cause Marketing? Quite simply, when a for-profit…

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Five Top Content Marketing Methods

content marketing for small businesses, small business marketing

From email to “influencer,” there are many ways to leverage and target marketing efforts to promote your business. One of the most genuine and organic methods is focusing on your marketing content for your small business. Creating Effective Marketing Content Is Key In creating and distributing valuable,…

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3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

small business marketing balance

When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content…

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Celebrating Juneteenth – A guide for small businesses

Juneteenth and small businesses

Juneteenth is just around the corner. Do you know what it is? And how your small business can help elevate and celebrate this important date? In this post, we will explore the history of Juneteenth and ways small businesses can make an impact. What is Juneteenth? According…

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Five Essential Digital Marketing Tools For Small Businesses

digital marketing tools, marketing, bc & associates, small business marketing

With so much of everything we do for work – and life – now done remotely, it’s a great time to look at online digital marketing tools and web extensions that are available for the home user that can help make the job easier. With so many…

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The Future Of Shopping Online With Businesses

Showing the future of shopping online

This past year, there have been a lot of changes that we small businesses have endured through COVID. We have had to bob and weave and market just a bit harder through a global pandemic. Some business growth plans were halted when Covid reared its head and…

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Sharpen Your Small Business Marketing To Get Results

small business marketing, bc&associates marketing, marketing, digital marketing, 2021

The past year has brought so many unforeseen and sometimes insurmountable challenges to all of us. Small businesses especially have had to find new, innovative ways of doing business to stay relevant and focused on the needs of the customer and our world. Small business marketing efforts…

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Marketing Your Product: Buying Is an Emotional Decision

Buying Is an Emotional Decision

Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, emotional decisions. And that’s not just me saying that—this is something that’s backed by science. Neuroscience has proven we buy on emotion, then justify with logic. This is according to Harvard Business…

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Four ways to help you achieve marketing success on social media platforms. 

social media marketing success tips

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely on social media for many things. Learning how to’s, what the latest trends are, and so much more. It’s important to create a space that is uniquely targeting your business and brand…

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Why Do You Need Project Management When You’ve Got To-Do Lists?

If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing to be ashamed of! I’d rather stay busy than wonder what I could be doing. When you’ve only got a handful of things to do, maybe a handwritten to-do list isn’t a…

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Working Remotely Changed My Life

I’ve talked about working remotely before and how it’s not always what you may think it is. I’m here to tell you the good and the bad when it comes to working remotely, and how it changed my life. I have worked remotely for over 3 years…

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Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns and shut-ins. Businesses are closed and people have lost their jobs. Over 40million have filed for unemployment. Who could’ve predicted a majority of businesses in the United States would have to temporarily…

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LEAP Into The Marketing Mix

Leap Day Marketing

We marketers love a hook, a holiday marketing theme we can build a plan around and use all the tools we have available under one umbrella to make that plan stick. Make it cohesive, on brand, and add a dash of fun or humor and you have a…

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2020 Marketing Goals That You Can Stick To

Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just planning for 2019 events, and yet, now it’s time to look forward in 2020. If you’re just as baffled as me, you’re in luck. I’ve compiled a list of ideas to help…

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Staying On Top Of Things When You’re Staying At Home (For Work!)

Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity two and a half years ago: to work from home. As naive as I once was, I thought working from home would be easy-peasy lemon-squeezy right off the bat. No commute, no…

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Benefits of Blogging in 2019

Benefits of Blogging

Did you know blogging has been around…TWENTY FIVE YEARS!  A whole quarter of a century! And there are still many benefits to blogging today! History of the Blog That’s how long the concept of a blog, if not the name, has been a part of our digital…

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Instagram Highlights And What They Can Do For Your Business

Instagram Highlights Example

It seems social media is always upgrading itself, and Instagram is no exception to this. There’s a fun new feature out called Instagram Highlights. While it’s not exactly a brand new feature, it’s still new to many who aren’t utilizing it yet. Many of you may want…

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Internet Lingo History, or Cracking An Easter Egg

With so many new apps, platforms and technological advances in recent years, our language has expanded greatly with the addition of so many tech-related words to our daily vocabulary. Since we were a little hungry today, we thought what better time than to crack the mystery of…

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Summer Specific Marketing Strategies

While spring has sprung, summer is just around the corner. Summer is a good time to look at how your business and how it fits into the warm season. Travel The nature of the summer season often dictates changes in business traffic and a strategic summer strategy may…

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2019 is here! How to get the most of your marketing goals this year.

2019 Goals

Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely busy these last few months, things will begin to die down in the coming weeks. While seasonal sales and specials will be disappearing for the next few months (hello, Valentine’s Day and…

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November Retail Holiday Marketing Blitz

Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing blitz is here! But what to focus on? Where do you put your time, energy and budget? Can you hit all these targets without overwhelming or confusing your customers? Definitely. By putting…

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The Value of Customer Loyalty Programs

Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs that reward us for staying true to a brand. Offering repeat customers exclusive discounts and perks such as product previews and invite-only status to events, these incentivized groups look to make casual…

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Customer Retention: Three Ways To Best Utilize Facebook Retargeting

Customer Retention

Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for a number of reasons. I think we as marketers have a done a poor job explaining the ALL of its purposes. I could very well just be speaking for myself but I…

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How To Ask Customers For Google + Business Reviews?

Google reviews are more important than ever but, how do you ask your customers for Google+ Business Reviews? Online Face Of Your Business Google is often the first point of contact between a customer and a business. We plug keywords and questions into Google to help us…

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Be a Lean, Mean Marketing Machine in 2018

marketing strategy

There’s a lot of media noise out there and the more players that get in the marketing game, the louder the din you need to break through to get noticed as a unique and genuine presence in the market. With changes on the horizon from platforms like…

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We’re Making Our List, Checking It Twice…

Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn our thoughts to the ever-so-busy holiday season. No matter what your business, the holidays bring with them a whole host of opportunities to reach new audiences, communicate with current customers and get…

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Core Elements Of Marketing 101 For Small Businesses

Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, product, promotion, and place have been used over the past century by marketers as an organizing framework for the core elements of a solid marketing plan.  The Four Ps were created in…

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Writing A Branding And Style Guide: The Basics

What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…

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What Are Social Media Reviews & How To Get More

What’s the first thing you do when deciding to try a new local restaurant or service? For nearly 90 percent of consumers, the answer is the same: look up their online reviews! When prospective patients look your practice up on Google, Facebook or Yelp, the first impression…

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Video Marketing Trends And Why It Matters To Small Businesses

Companies are finding that video content is the most effective way to share news, entertainment, advertisements — even recipes. Using just your smartphone, you too can create videos that will build your business’s online presence more than any other type of content. Social Media Marketing Is Going…

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Must Haves When Marketing To Millennials

Millennials may not be perfect, but they are the future. No business, large or small, can afford to ignore the purchasing power they hold. Marketing to millennials isn’t impossible. It just takes quite a bit more attention to detail and humanization. No more generic advertising methods. We…

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It’s National Marketing Celebration Day!

Beverly Cornell Marketing

Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…

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What’s The Difference Between Marketing, Advertising and Public Relations?

Many times clients ask for a specific need like marketing, advertising, public relations or business communications. However, many don’t really understand the difference between each. I thought it would be fun to break each down to help differentiate each area. Although, many cross over. That is part…

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What Is Digital Marketing For Small Businesses?

What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. They include but are not limited to the following six digital marketing tactics and tools that small businesses…

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Winter Marketing Ideas for Businesses

Winter is here and with it comes a great time to reflect on fresh starts and new ideas to ramp up your marketing efforts. Website Refresh Haven’t given your website any love lately? Not getting the traffic you used to get when you first launched that bright and…

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How To Humanize Your Brand In 5 Steps

People want to do business with people. Not Brands! The first step I take with a client is to look at their brand from a human perspective. Help them craft their unique story! Parts of the story: What is the brands mission? What are the core values?…

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Merry Marketing & Happy New Customers!

The holidays are such a frantic, festive time of year! Every business, from the cupcake shop on the corner to the largest retailers in the country, is vying for the attention of that all important holidays shopper. And even those businesses that aren’t based out of a brick-and-mortar…

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5 Tips for Working At-Home More Efficiently

A few years ago a quote began floating around the Internet, where I found it on Pinterest. It stated, “You have the same 24 hours a day as Beyoncé.” While this statement is technically true, as a freelance writer I fall woefully short of her estimated net…

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How Businesses Thrive On Social Media

Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets and more! There are companies who are focusing on social media and killing it than ever before. These aren’t just the big companies like Oreo, Coca Cola etc., they are mom and…

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How To Maximize Your LinkedIn Profile

First impressions are powerful.  Before meeting a prospective client or business contact, you put in the work. You do your research and do your all to present your best self so you feel prepared and pulled together.  You follow those tried and tried “rules” of making a…

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How To Use Storytelling To Help Marketing

People want to do business with other people, not just a name and not just a stock photo of a smiling face. People crave connections and emotional attachments. Your business and/or brand shouldn’t just be a logo…ever. And your feed shouldn’t be filled with pitches and sales.…

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How Is Your Business Unique?

On the surface, this seems like a very easy question. Most folks have a canned response all set. Many have even practiced their “30-second commercial.” But at the end of the day, most miss the mark. This post is about getting to the “real” unique you/business proposition.…

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How To Find Your Target Market

The world is full of people buying stuff. But the question is who will actually buy your stuff? This is who your business will serve. The fact is, most businesses define themselves solely by the services or products they sell. This is a disastrous business mistake. Customer Centric Marketing Example:…

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What is Marketing?

There are many different definitions of marketing but I really like this one. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. — The Process of Know, Like, Trust Marketing…

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Always Start With A Marketing Plan & Strategy

One of the biggest challenges business owners face is…focus. This applies to marketing as well. There are so many tools, resources and ways to implement marketing today, businesses need to choose which ones are the best for their specific industry and how to make the best uses…

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