Marketing for Small Businesses

Five Essential Digital Marketing Tools For Small Businesses

With so much of everything we do for work – and life – now done remotely, it’s a great time to look at online digital marketing tools and web extensions that are available for the home user that can help make the job easier. With so many being free or with very minimal fees, they can go a long way in giving your work that extra level of polish and professionalism along with making certain tasks much more efficient.

Grammarly

Grammarly is a personal favorite of our team. With all of the writing required for blogs, websites, emails, and social media postings, every marketer should have Grammarly. This extension scans your text for common grammatical mistakes (like misused commas) and complex ones (like misplaced modifiers).
But don’t take it from us, here is what Grammarly shares on their website: “From grammar and spelling to style and tone, Grammarly helps you eliminate writing errors and find the perfect words to express yourself. You’ll get real-time feedback from Grammarly on Gmail, Google Docs, Twitter, LinkedIn, and nearly everywhere else you find yourself writing. Grammarly is a writing assistant that offers you specific suggestions to help you improve your writing — and it goes way beyond grammar.”

Bitly

Another favorite that adds a clean and polished look to your social media posting is Bitly.  Bitly is a URL shortener that helps you create and share branded links with custom domain names. It shortens 600 million links per month and makes for cleaner and shorter SMS, email, and social media post links.

Loom

With so much work being done remotely and many companies looking at considering working from home a long-term option to minimize overhead and provide for more work/life balance for employees, platforms that provide a way for employees to easily connect with one another can help fill that communication gap.  Zoom has exploded in the past year along with similar video conferencing platforms. But live calls, whether audio or video, isn’t always possible, whether because of meeting conflicts, working with colleagues in other time zones, or following individual flex hours that fall outside of the standard 9-5 schedule. That’s when tools like Loom come in to play.

Loom is another extension that can easily be added to your website. It allows you to “send quick videos when calendars won’t line up and you don’t have time to type a wall of text.” You can record video messages on your screen or camera. For when you can’t meet in person or need something visual to more expertly share your thoughts, Loom was founded in 2015, it now has over 10 million users.

Tagsets

Who isn’t looking to increase their likes and follows on Instagram and other social media sites!  Tagsets allow you to enter words that describe your post and provides the most popular hashtags for you to use. With millions of options, Tagsets is the most powerful and convenient service to find top hashtags that are relevant and will up your social media game.

Keywords Everywhere

Similar to Tagsets, Keywords Everywhere can not only save you time but can also pack more punch to your SEO game. It allows access to keyword metrics for any list of keywords and lets you download the list in Excel, CSV, or PDF file formats.

Digital Marketing Tools To Keep You Efficient & Effective

Whatever tool you may need, it’s probably out there to help you save time and add flair and polish to your small business marketing efforts. But with so many options available, it can sometimes be overwhelming to keep them all straight and use them efficiently. BC & Associates Marketing is able to help you navigate the sometimes choppy digital waters. Whether helping you get familiar with what tools would benefit you most and getting you up to speed to take on your marketing efforts on your own or interested in the support of our team to handle the day-to-day functionality of keeping your marketing wheels turning, we can help.

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