When we market our businesses we know social media is a very powerful platform for marketing. These platforms have become somewhat critical. The high exposure and return on investment definitely have something to do with it. There are more than 3 billion people browsing social media content at any given time. This opens infinite opportunities for brands and businesses to promote products and services. 

Social media marketers try to establish brand images and take measures to make sure there is a good first impression. However, they have to think about the consumer as well. When you are doing too much online it can perturb those key customers you have rather than happy or excited to see your content. It might be shown as losing engagement and possibly customers. A social media balance is the key to your strategy. 

3 Social Media Marketing Tips For Small Businesses

Here are 3 ways you can help to achieve balance in your social media marketing. This will help to find a good middle ground for marketing and customers. 

1. Understanding your audience by research and experiments

Content is always changing. You always want to be able to connect with your audience. For greater engagement on social media, you will always have to make adjustments after researching your audience. Experimenting with social media will help you to understand more about what your audience likes and dislikes, their social media engagement time, and so much more that will help you to decide on what makes a champion social media post. Understanding why your audience comes to social media and choosing the best time at which your audience is most engaged and posting at that time will help enormously. With most of this research, you can redesign your social media strategy to help bring up your engagement. 

2. Don’t post too much on social media

Being active is one thing, but it can be easy to overwhelm your audience on social media. It’s important to reach out to your audience and post relevant content to social media, and respond to comments on posts. However, it is also important to ensure that you are not posting too much. Too many social media advertisements and product postings can cause your social media followers to unfollow your page. 

3. Stop and take a moment to view your social media marketing

After you have exhausted all of the tricks in your bag, and your still not getting the engagement you would like, then it’s time to take a step back and look at the big picture of your marketing strategy. Are you utilizing the platforms that are the most useful? Check on your follower counts to be sure they are not decreasing. They could be decreasing due to not enough relevant content or it could be too much promotional content. Make sure that only 30% of your content is promotional. Once you know what is or is not working then you can make your changes. 

Most companies have a social media presence but are they on the right platforms for their audience? Companies post content on social media as well but are they gearing it towards their audience? Strive for a meaningful social media presence and a balanced approach on platforms where the customers that are crucial for your brand live.