Marketing for Small Businesses

Instagram Highlights And What They Can Do For Your Business

It seems social media is always upgrading itself, and Instagram is no exception to this. There’s a fun new feature out called Instagram Highlights. While it’s not exactly a brand new feature, it’s still new to many who aren’t utilizing it yet. Many of you may want to know more and know how this feature can be useful to you. Let’s dive in.

What Are Instagram Highlights?

Instagram Highlights, also known as Story Highlights, are Instagram stories that you can permanently add to your profile. While we know Stories usually stick around for 24 hours than vanish, these Highlights provide a permanent home for the stories when you have one (or as many as you’d like) that you’d like to feature. Instagram Highlights are groups of stories that you can create as sections available to your followers to watch. You can name and create a cover for these highlights. The Highlights will appear below your name and bio on your profile.

How Do You Create A Highlight?

Highlights are fairly simple to create and maintain in the sense that once it’s up, you don’t have to worry about editing it unless you want to add more to it! If you go to your Instagram profile on the app, you’ll see a plus sign below your bio. Clicking this will ask you if you want to add a Highlight from your currently active story or from an archived story.

Once you choose what photos to add to your story, you’ll want to name the Highlight itself and give it a cover photo. Some may choose to pick an actual photo while others may choose to create a simple graphic with a symbol or word on the image. Choose what works best for you and your brand.

Why Should I Use Instagram Highlights?

Instagram stories themselves have become a great channel for brands to connect with their current and potential customers. When you have saved versions of said stories readily available for your customers to view at any time, it makes it much easier on those who couldn’t quite get around to view your story in the 24 hours it was live. Let’s just say it’s the considerate thing to do!

Instagram Highlight Examples:

Instagram Highlights Example

  • Products
  • Services
  • Tell an ongoing story
  • Make the content of your previous stories available to new followers
  • Highlights some trends in the industry
  • Introducing your staff
  • Behind the scenes
  • Events
  • Seasonal items or catalogs
  • Showcasing your customers (with their permission, of course)
  • Reviews
  • So much more!

Now It’s Your Turn

Now it’s your turn to try your hand at Instagram Story Highlights. Remember, if you don’t like what you’ve created, you can always edit it, delete it, and start over! There’s no shame in starting over or asking for help. We’re here to help you navigate your marketing journey, so shoot us an email at if you’d like to discuss taking your marketing game to the next level.

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