Hashtags have been a part of social media since almost the beginning. However, some people still don’t understand the value, know how to use of them, or how to choose the correct ones to add to your post. Using hashtags requires research and consideration to get optimal…
Read more →When you think of marketing your brand, what do you think of first? Logos, mission statements, and design elements like fonts, colors, and themes most likely come to mind. All necessary and key elements when looking to create a cohesive and dynamic look for your website that…
Read more →You’re looking to get the word out about your small business. You have your website live and running. You have a presence on Facebook, Instagram, Google My Business and every social media channel that exists. You’re reaching out to your customers and clients with a weekly newsletter.…
Read more →I’ve talked about working remotely before and how it’s not always what you may think it is. I’m here to tell you the good and the bad when it comes to working remotely, and how it changed my life. I have worked remotely for over 3 years…
Read more →October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business Ownership Act of 1998 was signed into law. This legislation provided for women small business owners to access capital on their own, no longer requiring a male relative as a co-signer. Small…
Read more →While trying to find a way to manage your business, you’ll run across a few platforms. One of these will be Google Drive. If you’ve got a Gmail Account, you’ve got Google Drive. Let’s get into a few reasons you’ll want to consider using Google Drive to…
Read more →What Is A Style Guide? A style guide is a set of standards and rules that define your company’s branding. It tells you how that business presents itself to the world. Branding and style guides provide consistency when making posts or branding images. It ensures that every…
Read more →Well, not exactly… although we do celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject a bit of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and crazily specific holidays out there. Whether…
Read more →