Marketing for Small Businesses

If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips

What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home parents pinning organization and decor ideas? Have you ever stopped to think that, as a business, Pinterest could benefit your marketing strategy?

The NumbersMarket on Pinterest!

  • Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012!
  • Pinterest users are doubly likely to say their time on the social media platform was well spent.
  • More than 175 billion pins are on Pinterest.
  • There are 291 million monthly active users.
  • The audience is 79.5% women and 20.5% men.
  • 50% of millennials use Pinterest every month.
  • 47% of millennials on Pinterest purchase something they interact with.
  • 90% of weekly users use Pinterest to help them with their purchasing decisions.

The Tips

  • Share ‘Pin It For Later’ links on your posts among other social media sites
  • Choose light images rather than dark images
  • Step-by-step tutorials are great for Pinterest content!
  • Pin consistently at least 3-5 times a day
  • Use links in your pin and board descriptions, but keep them short. Bitly links are great for this.
  • Share prices when applicable
  • Collaborate with others on boards!
  • Keywords in descriptions are a must

The Truth

Let’s be honest, when speaking of Pinterest, we don’t right away think it’s a great platform to market on. But it’s changing! Pinterest is growing right along with the marketing industry. Give it a try. Businesses have nothing to lose because it’s a free site! What’s stopping you from exploring this new marketing area?

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