Marketing for Small Businesses

Don’t Overlook the Power of Pinterest

Facebook, Instagram, Twitter, LinkedIn…  When considering how to market our brands, we frequently consider these social media channels, but what about Pinterest?!

Years ago, we used Pinterest to compile boards about our preferences and interests, whether they were about fashion, food, art, etc., but it has since evolved into a very effective tool for businesses.

With over 430 million active users each month, Pinterest users are always looking for fresh concepts, meaning that potential customers are waiting to hear from you. On Pinterest, new and different content doesn’t disrupt users’ browsing experience; instead, it gives consumers ideas for their upcoming purchases. According to Pinterest, 90% of weekly pinners make purchase decisions on their platform.

But what is Pinterest?

Although it is a big social media platform, there are a lot of people who aren’t aware of what Pinterest is and how it works. Well, we’ve got you covered!

Pinterest is a perfect platform for discovery and inspiration, where users can create virtual boards depending on their interests. Each board contains Pins (publications) with images, infographics, or videos about concrete topics. According to Pinterest itself, “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.”

Why You Should Use Pinterest for Your Business

People use Pinterest for a different purpose than Facebook and Instagram. They use Pinterest to look for inspiration, including ideas for new products they might be interested in buying, and services that they may be looking for.

You may connect with potential clients by learning how to leverage this important social media platform for your marketing initiatives and incorporate it into your social media marketing strategy. It offers numerous benefits that will set you apart from the competition:

  • Drive Traffic to Your Website

One of Pinterest’s greatest benefits for your company is its ability to drive a lot of traffic to your website. You can add links to all your posts that will take visitors to your website where they will see what you are all about!

As previously noted, Pinterest is a social media platform with the goal of inspiring through visual images. Through the platform, people can come up with ideas and solutions to resolve their needs and issues. As a result, because pinners aren’t using Pinterest to view pictures of their friends and family but rather to find useful information that enables them to solve their problems, it is a great platform to promote services and products that may be attractive to them. You can share blog posts and even answers to commonly asked questions from your clients!

  • Increase Brand Awareness

Gaining brand authority and fostering consumer confidence are both possible with Pinterest. Companies typically use Pinterest to advertise new products as well as partnerships and collaborations that raise their brand name.  

When consumers notice that you Pin worthwhile information associated with your company, you establish some credibility in your industry by demonstrating that you keep up with trends and news. 

You can even “humanize” your brand by showcasing your business’s most humane aspects. displaying your brand’s more “casual” facets, including behind-the-scenes photos, office shots, personnel photos, etc. are all great ways to increase brand awareness.

  • Expand the Reach of Your Publications

With 430 million active monthly users, Pinterest offers a sizable audience for distributing your content. Also, developing connections with other accounts can help you grow a large community and increase your reach.

To make your boards connect with your target market, it’s very important to center your board topic on your audience’s interests. Don’t forget to follow, like, and repin the pins of your followers since this helps define your brand’s mission and motivates others to promote your content and increase traffic. Try to position your company as a caring one that interacts with its customers and fosters a sense of community.

Pinterest can bring a lot of advantages to your marketing strategy. It is a “diamond in the rough” that plays a differential role in lead conversion, an increase in brand awareness, and traffic attraction for your digital platforms. Think of using Pinterest in your online marketing strategy, and with consistency, you’ll see positive results!

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