Marketing Analytics For Small Businesses – Measure Your Success

Do the work. It’s one of the tried and true ways to accomplish your goals. Putting in the effort and hard work every day to move your small business forward is an integral part of success. A vital component of any small business is a solid Marketing Plan – your blueprint and plan of action for what channels you will use to promote your brand. But your plan’s best friend is Marketing Analytics.

Your Marketing Plan For Your Small Business Is The Blueprint For Your Success

Your Marketing Plan helps you define your goals, pinpoint your target market, and outline your communication strategy. A cohesive plan enables you to stay on budget and proactively reach your customers with on-brand messaging. But it’s important to remember that creating your Marketing Plan isn’t a one-and-done situation, they are meant to change and grow with your business as new opportunities present themselves and existing methods need to be revisited. That’s where Marketing Analytics comes into play.

Measure Your Efforts With Marketing Analytics

No Marketing Plan is meant to exist as-is in perpetuity. Using the tools available to measure your marketing efforts will give you a full picture of what’s working, what isn’t, and where to focus your efforts. Analytics help you:

• Determine your true target audience so you can use the right channels to reach them.
• Understand your customer’s actions, needs, and habits.
• Monitor how best to focus your marketing efforts and budget accordingly based on what you learn.

Modify Your Small Business Plan Based On Your Learnings

The true benefit of Marketing Analytics is using what you learn to revisit your Marketing Plan and make changes. By keeping it a true living and breathing reflection of the best way to communicate to your customers, your plan stays as effective as possible. With our digital world in a constant state of flux, the ability to intelligently and smoothly revise your efforts using on-the-ground data is priceless.

A solid and nimble marketing plan that grows and changes with analytic learnings throughout the year that is modified to address the nuances of social media engagement and e-communications is an incredibly valuable tool. If you need support in creating your Marketing Plan or guidance on how best to use Analytics to make the most of your marketing efforts, BC & Associates Marketing can help. Contact our team by phone: (971) 238-3759  or email:  [email protected]. We are ready to guide your marketing efforts and help grow your small business!