The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit the festive times ahead. Beyond mere aesthetics, the resonance of your brand on social platforms holds the power to kindle positive, cheerful emotions within your potential buyers. Adopting the following strategies in this blog can elevate your brand by establishing a deeper connection with your audience and facilitating successful holiday-driven purchases. Check out some creative marketing ideas that you can jumpstart right now to get you geared up for holiday sales!
Creative Marketing: Social Media Accounts
If your social media presence isn’t reflective of the holiday spirit, your potential buyers won’t feel the spirit, either. Your goal is to evoke positive, cheerful emotions within your customers. The holidays are primetime for emotion-based buying, so it’s paramount that your social media account is optimized to attract customers who are on the hunt for special gifts this season. Here are a few suggestions:
- Write SEO-enriched blog posts about how your products make the best gift for the holidays. For service-based businesses, write blogs about special holiday discounts you might (and should) be having.
- Create social posts counting down the holiday season and advent style. Your participation not only displays your commitment to the season but it encourages your audience to join in on the countdown! This can further encourage buyers to include your business in their holiday shopping plans.
- Change the graphics on your profile picture and banners across all accounts to more festive themes.
Giving your social accounts a festive facelift can really encourage audience participation and drive awareness of your brand. So, give it a shot!
Send holiday-themed emails and newsletters.
During this holiday season, try leveraging festive-themed emails and newsletters to enhance brand awareness and influence your customers’ holiday shopping. You can tailor your messages to reflect the holiday spirit by showcasing your products or services using enticing copy and bold visuals and graphics. Take it a step forward by rewarding your loyal customers with exclusive holiday promotions just for being a part of your email list. This will encourage current and potential buyers to take action on your offerings this season!
Host a holiday-themed giveaway.
‘Tis the season for giving! The holidays are the perfect time to offer your customers a reason to trust you even more. Spread holiday cheer by hosting a holiday-inspired giveaway of your best-selling products and services. You could take to social media and offer a special gift to the person who tags their friends and shares your business page to their community. This helps expand your reach and promote a sense of unity and partnership with your brand. Remember, earning new business is only a piece of the puzzle; winning over long-term loyal customers is key.
By incorporating these strategies, you position your brand for success in the bustling holiday market. Happy holidays! 🎄✨
Check our blog: Winter Marketing Trends: The Coming Season for Small Businesses
Helpful Links: 21 Holiday Marketing Campaign
