Author Archives: Beverly Cornell
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling
Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]
Oct
Meet Michele! Our latest addition to the fabulous BC Marketing Team!
Michele is our new Marketing Maven & Graphics Guru She is our newest team member [...]
Sep
If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips
What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]
Sep
Optimizing Your Facebook Page For Your Business
When we create our Facebook pages for our businesses, we want to broadcast ourselves in [...]
Aug
Meet W. Dean La Douceur – Marketing Master
We are very excited to add Dean to our staff! He will be helping with [...]
Tailwind Social Media Tool Is Like Miracle Grow For Pinterest
Have you ever heard of Tailwind? If you have, you probably know all about what [...]
Jul
We are hiring: Marketing Assistant/Intern/Graphic Designer
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Jul
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
20 Social Media Post Idea Starters
Social Media post writing can be hard. And coming up with fresh ideas can be [...]
Jun
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
Writing, Graphic Design & Social Media Design Assistant Wanted – Do you love cooking?
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Apr
Spring Cleaning Your Social Media
Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]
Mar
Internet Lingo History or Emoji This!
Once upon a time, a cookie was just a delicious cookie. But with the increased [...]
Feb
Bring On The Marketing Spark in 2019
Why save cleaning until the spring? What better time to get your marketing house in [...]
Jan
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
Why Does A Business Need Reviews
When I work with clients, one of the number one things I want to help [...]
Nov
Social Media Marketing: It’s Harder Than You Think
When you see a job description for a social media marketer, do you scoff at [...]
Nov
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Four Key Reasons to Shop Local
“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and [...]
Oct
Supporting Your Community Through Social Media
There have been intense discussions recently related to the responsibility and benefit of social media [...]
Oct
Five Key Points to Look at During Your Social Media Audits
Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
Why You Should Be Using Pinterest For Marketing
Pinterest: we’ve all heard of it. You may browse the site in your free time [...]
Sep
How Much To Post On Social Media
When you’re writing up a plan for your social media accounts, you’ll need to have [...]
Aug
How To Use Instagram as a Sales Tool
Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]
Aug
Meet Christina, Writer and Social Media Marketer
Christina is a recent college graduate from Tucson, Arizona with several years of experience in [...]
Aug
Social Media Scheduling Tools: Which Should You Choose?
When it comes to social media marketing, you have two options: manually put your posts [...]
Jul
Five Online Photo Editing Websites To Check Out
You may be wondering, “Why do I need a photo editing website if I’ve got [...]
Jul
Importance of Captioning Social Media Videos
We know, we know… you don’t always just watch Youtube videos or scroll through Facebook [...]
Jun
The Value of Customer Loyalty Programs
Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]
Jun
Facebook Messenger Bot: The New Marketing Tool
Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]
May
Want Email Subscribers? Connect the Digital Marketing Dots!
By the year 2019, it is estimated there will be 2.9 billion email users worldwide. [...]
May
Customer Retention: Three Ways To Best Utilize Facebook Retargeting
Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]
May
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
Twitter Marketing 101: Hosting Twitter Chats
In our last Twitter marketing post, I spoke about tips and tricks to step up your [...]
May
Getting Personal With SMS Marketing!
Mass communications are just that – communication that speaks to the masses. With so many [...]
Apr
Fixing What Ails Your Email Marketing
Sometimes we all get stuck in a rut. You’ve found your tried and true method [...]
Mar
Twitter Marketing 101: Tips And Tricks
In my last post, I talked about setting up your Twitter account and learning the [...]
Mar
Meet Dominque Harris – Ads Manager
We want to give a warm welcome Dominque Harris! Dom is our new Online Ads [...]
Mar
Online Ads Developer & Manager
Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to [...]
Mar
Word Press Blog Post SEO Tips
Search Engine Optimization is very important to each and every business website. It really is [...]
Mar
Say What? The Value of Customer Interviews For Small Business Marketing
Customer interviews and vidos can revolutionize your business. So you think you’ve got your video [...]
Mar
Twitter Marketing 101: The Basics
Twitter marketing may be more important than ever since Facebook seems it may have taken [...]
Feb
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
Facebook Changes: Again. Don’t Panic!
It’s hard to believe that Facebook wasn’t around 15 years ago and how much it [...]
Jan
The Importance of Profile and Cover Photos
Almost every social media platform has cover photos, and all of them have profile photos. [...]
Jan
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
Posting On Social Media For The Holidays
With all the promotions and sales going on during this holiday season, it’s easy to [...]
Dec
How To Repurpose Social Media Content
Have you ever posted one of those amazing Facebook updates that had that indescribable quality [...]
Dec
Why Working From Home Is Something To Be Thankful For
Working from home: you either love it or you hate the idea of it. For [...]
The Gift of Time
Busy, busy, busy. Life is busy. And as we head into just about the busiest [...]
Nov
We’re Making Our List, Checking It Twice…
Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]
Nov
9 Ways Increase Engagement On Facebook Posts
Engagement is important on Facebook, and we’re not just talking about a few likes on [...]
Oct
Mobile Friendly Email Marketing
Smartphones in hand, Americans go out every morning and night to stay connected, in the [...]
Oct
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
Instagram Marketing 101: Instagram Stories
We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]
Marketing on Twitter: Is It Worth The Tweets?
When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people [...]
Sep
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
The Art of The Hashtag
If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you [...]
Aug
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
Email Newsletters Benefit from Videos
Are you interested in kicking your email newsletter up a notch? With the capability of [...]
Aug
Instagram Marketing 101: The Do’s and Don’t’s
If you’re reading this, thanks for staying tuned for the next part in my Instagram [...]
Jul
First Email Impressions Count in Marketing
How’s your email marketing game? Once you woo your customer and get their email address, [...]
Jul
Instagram Marketing 101: Instagram Live
Have you heard of Instagram Live? If you’re not using this for your small business [...]
Instagram Marketing 101: Getting Started
Instagram has become a common household name. There is no age limit and there is [...]
Jun
Emojis on the Horizon for Fall 2017 👍
What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon [...]
Jun
4 Ways A Freelancer Can Keep Busy During the Summer Months
As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs [...]
Jun
What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
The Language of Emojis and What It Means for Writers
Although it feels just like yesterday, in reality, I graduated college 21 years ago. I [...]
May
Tips For Building An Email List For Marketing Your Business
Even with all of the social media options available at our marketing fingertips, it’s important [...]
May
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
How We Manage Social Media Daily For Our Small Business Clients
Social media management can be very time-consuming. In addition, the social media landscape is changing [...]
Apr
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
Content Marketing Matters For Small Businesses
Advertising can be very expensive and many of our small business clients, just don’t have [...]
Apr
Social Media Marketing Tips For Small Businesses
Many businesses have a full-time person on staff to handle social media but in many [...]
Apr
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
8 Marketing Mistakes That Can Hurt Your Small Business
Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any [...]
Mar
Excellent Writing Skills, And Why They Play A Big Role In Marketing
When it comes to marketing, there are many essentials one must learn; writing being one [...]
Best Practices For Online Marketing for Small Businesses
What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies [...]
Mar
Achieving Peak Newsletter Status: Strength in the Details
You’ve got an authentic, relevant message, you’ve put out a call to action to motivate [...]
Mar
Freelancers, Small Businesses and Payment: Just Show Me the Money!
Dear reader, we don’t know each other well, so I’ll need you to trust me [...]
Mar
Five Public Relation Mistakes Small Businesses Make
Is there anything worse than seeing one of your competitors featured or quoted in the [...]
Feb
Achieving Peak Newsletter Status – Content is King
With so much of our marketing attention paid to social media channels, it’s important to [...]
Feb
Questions To Consider When Developing Your Website
Creating a website can be a daunting task. There are several moving parts and elements [...]
Feb
On the Move: Freelance Friendly Cities
I am a lifelong Michigander and I love my state. Overall, it’s a fantastic place [...]
Jan
Using Facebook Scheduling To Your Advantage
As you launch your business into the social media stratosphere, you may be feeling a little [...]
Jan
Winter Marketing Ideas for Businesses
Winter is here and with it comes a great time to reflect on fresh starts and [...]
Jan
5 Ways to Build Better Writing Habits in 2017
It is a new year! And whether you set goals or make resolutions, for writers [...]
Jan
Why Should Businesses Use Branded Images?
First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]
Dec
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Merry Marketing & Happy New Customers!
The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]
Dec
Gratitude This Thanksgiving From the BC Family To Yours!
We love what we having going on here at Beverly Cornell and are grateful that [...]
Nov
Legally Protecting Your Self-Published Work
Before Still Alice was a movie that nabbed its star Julianne Moore a slew of [...]
Nov
5 Tips for Working At-Home More Efficiently
A few years ago a quote began floating around the Internet, where I found it [...]
Nov