How’s your email marketing game? Once you woo your customer and get their email address, do you wait to get in touch or reach out the next day? No need to play the waiting game – when it comes email marketing communications, it’s the sooner, the better.

“Like” at First Email

Why wait to get in touch when you know you have a potential customer on board? In a recent survey by Campaigner of online retailers, 60 percent said they have sent their first email welcome communication to the new subscribers within 24 hours of receiving their information.

But how do you take that initial interest and hook that new customer with your winning information and charming brand persona?

Create Value:

Provide solid content supporting your product or service and present yourself as a knowledgeable and genuine voice in the field, affirming your customer’s decision to sign on for the ride.

Provide A Reward:

Share new customer incentives and information on upcoming promotions to give your new subscriber a reason to further commit to your brand and try everything you have to offer.

Clear Call To Action:

Define the next steps to take the guesswork out of things. Let them know what you have to offer and what action to take to make the most of what you are offering.

Spice It Up:

Make it fun and include videos and images to keep that initial spark going. Show that you  are willing to put in the work to keep them interested and engaged.

Part of the Club:

Have an owner loyalty program? Let your new potential customer know that there are benefits to committing to your brand or store.

Socialize:

Include links to all your social media sites and encourage participation by promoting unique content, make it fun for them to get on board.

Email Can Help: