Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
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Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
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The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Mastering Instagram Marketing: Best Practices for Your Small Business
Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]
Feb
Customer Reviews – The Power Of Customer Love For Your Small Business
Gaining customers’ love for your goods or services is crucial for small company success. Customers [...]
Feb
Essential Website Pages: What Your Site Must Include
To create a compelling and effective online platform, it’s crucial to know which pages your [...]
Feb
7 Marketing Tips To Crush Your Valentine’s Day Marketing!
Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]
Feb
Why Is Branding Important For Small Businesses?
For small businesses, branding makes it easier for clients, customers, and patients to know your [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
7 Marketing Ideas For The New Year For Small Businesses
With the holidays behind us, it’s time to start thinking about the New Year and [...]
Dec
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
BC & Associates Marketing Promise: Client Happiness
When working with clients, we always look at their goals first. These goals can be [...]
Dec
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy
Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
The Best Website Platforms for Non-Coders
A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]
Nov
4 Tips For A Perfect Marketing Package For Small Businesses
As a small business owner, you know that marketing is essential to growing your business. [...]
Nov
Tik Tok Guide For Small Businesses
What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]
Nov
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
BC & Associates Marketing Wins Small Business Marketing Award
Press Release FOR IMMEDIATE RELEASE BC & Associates Marketing Corp Receives 2022 Best of Rochester [...]
Oct
Unlocking the Power of LinkedIn: How Small Businesses Can Thrive
LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]
Oct
Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers
THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]
Sep
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
Website Don’ts: Common Website Mistakes to Avoid
Your website serves as your online storefront, your digital identity, and often the first point [...]
Sep
Pinning for Success: Harnessing Pinterest for Small Business Marketing
Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]
Sep
Don’t Overlook the Power of Pinterest
Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these [...]
Sep
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Social Media & Technology Around The World! The Full Japan Experience
Have you ever wondered what social media is like in other parts of the world? [...]
Aug
BC & Associates Core Values
We celebrated ten years in business in December of 2021. We are at a point [...]
Master Web Design: Essential Dos
Have you ever wondered what it takes to build a website that not only captures [...]
May
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Photography Tips For Your Small Business Products
When working with our small business clients on marketing and social media we often ask [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Why Are Headshots Important?
First, let’s establish why headshots are important for your small business. Photos help put a [...]
Jun
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Celebrating Juneteenth – A guide for small businesses
Juneteenth is just around the corner. Do you know what it is? And how your [...]
May
Three Easy Ways To Refresh Your Instagram Marketing Content
Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]
Apr
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Facebook Likes Are Leaving Business Pages
Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]
Apr
Small Business Marketing: What’s In It For Me?
W I I F M ? This clever little initialism should be the first thought, [...]
Apr
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
SEO, Google And How To Get On The First Page Of Google Search Results
Many of our clients share with us that they want to get their website on [...]
Mar
Now Hiring: Virtual Marketing Account Representative
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Feb
Holiday Hours: Are You Letting Your Customers Know?
With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]
Nov
5 Tips For Taking Photos For Your Small Business At Home
Take Your Best Photos Stuck At Home When you own/run/and are the product creator [...]
Oct
Why Do You Need Project Management When You’ve Got To-Do Lists?
If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]
Sep
Ready, Set, Write: The Value of Blogging
You’re looking to get the word out about your small business. You have your website [...]
Sep
Small Businesses Need Social Media Marketing
Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]
Sep
Now Hiring: Marketing Assistant!
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Aug
Email Marketing for Small Businesses
Do you know which marketing channel… delivers an ROI of around $44 for every $1 [...]
Jul
LinkedIn Best Practices: What You Should Do After Connecting
You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]
Jun
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Don’t Leave Customers On Read!
Have you ever been left on read? Leaving someone on read means to read their [...]
Jun
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Why You Should Always Respond To Comments, Good Or Bad
You know having a strong social media presence s comes with lots of comments from [...]
May
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
Using Facebook Live To Connect & Sell Online For Small Business Owners
Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]
Apr
Crisis Communications – How To Support Your Customers In Changing Times
Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]
Mar
LEAP Into The Marketing Mix
We marketers love a hook, a holiday marketing theme we can build a plan around and [...]
Jan
No Click Needed! Voice Shopping Made Easy
The holiday retail frenzy of 2019 is behind us! As the dust settles, e-commerce sales [...]
Jan
Social Media for Business: What You Need to Know
Social media has changed the way we live our lives throughout the past 15 plus [...]
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Improve Your Social Media Images: Four Photography Tips
Whether you’re a beginner on social media or you’re a pro and have been using [...]
Nov
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Create Positive Content For The Businesses You Support
Assisting the businesses where we shop with through creating positive content creation is should be [...]
Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling
Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]
Oct
Meet Michele! Our latest addition to the fabulous BC Marketing Team!
Michele is our new Marketing Maven & Graphics Guru She is our newest team member [...]
Sep
If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips
What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]
Sep
Optimizing Your Facebook Page For Your Business
When we create our Facebook pages for our businesses, we want to broadcast ourselves in [...]
Aug
Meet W. Dean La Douceur – Marketing Master
We are very excited to add Dean to our staff! He will be helping with [...]
Tailwind Social Media Tool Is Like Miracle Grow For Pinterest
Have you ever heard of Tailwind? If you have, you probably know all about what [...]
Jul
We are hiring: Marketing Assistant/Intern/Graphic Designer
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Jul
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
20 Social Media Post Idea Starters
Social Media post writing can be hard. And coming up with fresh ideas can be [...]
Jun
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
Writing, Graphic Design & Social Media Design Assistant Wanted – Do you love cooking?
We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]
Apr
Spring Cleaning Your Social Media
Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]
Mar
Internet Lingo History or Emoji This!
Once upon a time, a cookie was just a delicious cookie. But with the increased [...]
Feb
Bring On The Marketing Spark in 2019
Why save cleaning until the spring? What better time to get your marketing house in [...]
Jan
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
Why Does A Business Need Reviews
When I work with clients, one of the number one things I want to help [...]
Nov
Social Media Marketing: It’s Harder Than You Think
When you see a job description for a social media marketer, do you scoff at [...]
Nov
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Four Key Reasons to Shop Local
“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and [...]
Oct
Supporting Your Community Through Social Media
There have been intense discussions recently related to the responsibility and benefit of social media [...]
Oct
Five Key Points to Look at During Your Social Media Audits
Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
Why You Should Be Using Pinterest For Marketing
Pinterest: we’ve all heard of it. You may browse the site in your free time [...]
Sep
How Much To Post On Social Media
When you’re writing up a plan for your social media accounts, you’ll need to have [...]
Aug
How To Use Instagram as a Sales Tool
Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]
Aug
Meet Christina, Writer and Social Media Marketer
Christina is a recent college graduate from Tucson, Arizona with several years of experience in [...]
Aug