Essential Website Pages: What Your Site Must Include

To create a compelling and effective online platform, it’s crucial to know which pages your [...]

7 Marketing Tips To Crush Your Valentine’s Day Marketing!

  Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]

Why Is Branding Important For Small Businesses?

For small businesses, branding makes it easier for clients, customers, and patients to know your [...]

Marketing Analytics For Small Businesses – Measure Your Success

Do the work. It’s one of the tried and true ways to accomplish your goals. [...]

7 Marketing Ideas For The New Year For Small Businesses

With the holidays behind us, it’s time to start thinking about the New Year and [...]

Value Your Team This Holiday

The holidays are a hectic time, both personally and professionally. Whether you are a small [...]

BC & Associates Marketing Promise: Client Happiness

When working with clients, we always look at their goals first. These goals can be [...]

3 Ways To Build A Small Business Community

Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]

Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy

Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]

Marketing For The Year’s Busiest Retail Weekend

Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]

The Best Website Platforms for Non-Coders

A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]

4 Tips For A Perfect Marketing Package For Small Businesses

As a small business owner, you know that marketing is essential to growing your business. [...]

Tik Tok Guide For Small Businesses

What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]

A Small Business Marketing Evolution

Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]

BC & Associates Marketing Wins Small Business Marketing Award

Press Release FOR IMMEDIATE RELEASE BC & Associates Marketing Corp Receives 2022 Best of Rochester [...]

Unlocking the Power of LinkedIn: How Small Businesses Can Thrive

LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]

Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers

THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]

5 Small Business Holiday Marketing Tips

We are only two months away from the busy holiday shopping season. And for your small [...]

Website Don’ts: Common Website Mistakes to Avoid

Your website serves as your online storefront, your digital identity, and often the first point [...]

Pinning for Success: Harnessing Pinterest for Small Business Marketing

Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]

Don’t Overlook the Power of Pinterest

Facebook, Instagram, Twitter, LinkedIn…  When considering how to market our brands, we frequently consider these [...]

6 Tips For Printing Signs To Capture Attention & Customers

With so much of what we do for marketing residing in the digital world, it’s [...]

Social Media & Technology Around The World! The Full Japan Experience

Have you ever wondered what social media is like in other parts of the world? [...]

BC & Associates Core Values

We celebrated ten years in business in December of 2021. We are at a point [...]

Master Web Design: Essential Dos

Have you ever wondered what it takes to build a website that not only captures [...]

Fine-tune Your Marketing Vision In 2022

Where do you see your business as we look to close out 2021 and head [...]

4 Ways To Select The Best Social Media Hashtags

Hashtags have been a part of social media since almost the beginning. However, some people [...]

3 Tips For Small Business Owners To Stay Focused

Are you heading back into a busy work environment? Maybe you are still working from [...]

Photography Tips For Your Small Business Products

When working with our small business clients on marketing and social media we often ask [...]

Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers

Cause Marketing. The term may not be quite as familiar as social media marketing or [...]

3 Ways To Achieve Balance In Social Media Marketing For Small Businesses

When we market our businesses we know social media is very powerful and achieving balance [...]

Five Top Content Marketing Methods

From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]

Why Are Headshots Important?

First, let’s establish why headshots are important for your small business.  Photos help put a [...]

Beyond The Headshot – Make Your Small Business Team Web Page Pop

When you think of marketing your brand, what do you think of first? Logos, mission [...]

3 Ways Small Businesses Can Achieve Balance In Social Media Marketing

When we market our businesses we know social media is a very powerful platform for [...]

Celebrating Juneteenth – A guide for small businesses

Juneteenth is just around the corner. Do you know what it is? And how your [...]

Three Easy Ways To Refresh Your Instagram Marketing Content

Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]

The Future Of Shopping Online With Businesses

This past year, there have been a lot of changes that we small businesses have [...]

Facebook Likes Are Leaving Business Pages

Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]

Small Business Marketing: What’s In It For Me?

W I I F M ? This clever little initialism should be the first thought, [...]

Sharpen Your Small Business Marketing To Get Results

The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]

Marketing Your Product: Buying Is an Emotional Decision

Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]

Four ways to help you achieve marketing success on social media platforms. 

Why is Marketing Success On Social Media Important?  In today’s day in age, we rely [...]

SEO, Google And How To Get On The First Page Of Google Search Results

Many of our clients share with us that they want to get their website on [...]

Now Hiring: Virtual Marketing Account Representative

We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]

Holiday Hours: Are You Letting Your Customers Know?

With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]

5 Tips For Taking Photos For Your Small Business At Home

Take Your Best Photos Stuck At Home   When you own/run/and are the product creator [...]

Why Do You Need Project Management When You’ve Got To-Do Lists?

If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]

Ready, Set, Write: The Value of Blogging

You’re looking to get the word out about your small business. You have your website [...]

Small Businesses Need Social Media Marketing

Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]

Now Hiring: Marketing Assistant!

We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]

Email Marketing for Small Businesses

Do you know which marketing channel… delivers an ROI of around $44 for every $1 [...]

LinkedIn Best Practices: What You Should Do After Connecting

You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]

Choosing A Business Name

I have recently worked with a few folks who are starting new companies. These business [...]

Working Remotely Changed My Life

I’ve talked about working remotely before and how it’s not always what you may think [...]

Don’t Leave Customers On Read!

Have you ever been left on read? Leaving someone on read means to read their [...]

How To Get Back To Business Post COVID-19

As more and more small businesses around the country are getting the green light to open [...]

Why You Should Always Respond To Comments, Good Or Bad

You know having a strong social media presence s comes with lots of comments from [...]

Keeping Engagement High During Low Times

We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]

Using Facebook Live To Connect & Sell Online For Small Business Owners

Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]

Crisis Communications – How To Support Your Customers In Changing Times

Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]

LEAP Into The Marketing Mix

We marketers love a hook, a holiday marketing theme we can build a plan around and [...]

No Click Needed! Voice Shopping Made Easy

The holiday retail frenzy of 2019 is behind us! As the dust settles, e-commerce sales [...]

Social Media for Business: What You Need to Know

Social media has changed the way we live our lives throughout the past 15 plus [...]

2020 Marketing Goals That You Can Stick To

Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]

Improve Your Social Media Images: Four Photography Tips

Whether you’re a beginner on social media or you’re a pro and have been using [...]

Staying On Top Of Things When You’re Staying At Home (For Work!)

Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]

Create Positive Content For The Businesses You Support

Assisting the businesses where we shop with through creating positive content creation is should be [...]

Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling

Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]

Meet Michele! Our latest addition to the fabulous BC Marketing Team!

Michele is our new Marketing Maven & Graphics Guru She is our newest team member [...]

If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips

What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]

Optimizing Your Facebook Page For Your Business

When we create our Facebook pages for our businesses, we want to broadcast ourselves in [...]

Meet W. Dean La Douceur – Marketing Master

We are very excited to add Dean to our staff! He will be helping with [...]

Tailwind Social Media Tool Is Like Miracle Grow For Pinterest

Have you ever heard of Tailwind? If you have, you probably know all about what [...]

We are hiring: Marketing Assistant/Intern/Graphic Designer

We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]

Benefits of Blogging in 2019

Did you know blogging has been around…TWENTY FIVE YEARS!  A whole quarter of a century! [...]

Instagram Highlights And What They Can Do For Your Business

It seems social media is always upgrading itself, and Instagram is no exception to this. [...]

20 Social Media Post Idea Starters

Social Media post writing can be hard. And coming up with fresh ideas can be [...]

Internet Lingo History, or Cracking An Easter Egg

With so many new apps, platforms and technological advances in recent years, our language has [...]

Summer Specific Marketing Strategies

While spring has sprung, summer is just around the corner. Summer is a good time to [...]

Writing, Graphic Design & Social Media Design Assistant Wanted – Do you love cooking?

We are seeking a fun, creative, responsible, self-driven, highly organized, detail-oriented marketing assistant/intern and graphic [...]

Spring Cleaning Your Social Media

Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]

Internet Lingo History or Emoji This!

Once upon a time, a cookie was just a delicious cookie. But with the increased [...]

Bring On The Marketing Spark in 2019

Why save cleaning until the spring? What better time to get your marketing house in [...]

2019 is here! How to get the most of your marketing goals this year.

Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]

Why Does A Business Need Reviews

When I work with clients, one of the number one things I want to help [...]

Social Media Marketing: It’s Harder Than You Think

When you see a job description for a social media marketer, do you scoff at [...]

November Retail Holiday Marketing Blitz

Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]

October is National Women’s Small Business Month

October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]

Four Key Reasons to Shop Local

“Shop Local” is a slogan prevalent nationwide, in the form of advertisements, bumper stickers, and [...]

Supporting Your Community Through Social Media

There have been intense discussions recently related to the responsibility and benefit of social media [...]

Five Key Points to Look at During Your Social Media Audits

Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]

Google Drive For Business

While trying to find a way to manage your business, you’ll run across a few [...]

Why You Should Be Using Pinterest For Marketing

Pinterest: we’ve all heard of it. You may browse the site in your free time [...]

How Much To Post On Social Media

When you’re writing up a plan for your social media accounts, you’ll need to have [...]

How To Use Instagram as a Sales Tool

Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]

Meet Christina, Writer and Social Media Marketer

Christina is a recent college graduate from Tucson, Arizona with several years of experience in [...]

Social Media Scheduling Tools: Which Should You Choose?

When it comes to social media marketing, you have two options: manually put your posts [...]

Five Online Photo Editing Websites To Check Out

You may be wondering, “Why do I need a photo editing website if I’ve got [...]

Importance of Captioning Social Media Videos

We know, we know… you don’t always just watch Youtube videos or scroll through Facebook [...]

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