Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Sales & Promotions
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, [...]
Continue readingOct
Business Basics Photography
Setting Expectations for Success: Building a Loyal Client Base with Ralph Velasco
In this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the [...]
Continue readingOct
Business Basics
Entrepreneurial Success Through Mortgage Note Investing with Nathan Turner
In this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest [...]
Continue readingOct
The Value of Customer Loyalty Programs
Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]
Jun
Facebook Messenger Bot: The New Marketing Tool
Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]
May
Want Email Subscribers? Connect the Digital Marketing Dots!
By the year 2019, it is estimated there will be 2.9 billion email users worldwide. [...]
May
Customer Retention: Three Ways To Best Utilize Facebook Retargeting
Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]
May
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
Twitter Marketing 101: Hosting Twitter Chats
In our last Twitter marketing post, I spoke about tips and tricks to step up your [...]
May
Getting Personal With SMS Marketing!
Mass communications are just that – communication that speaks to the masses. With so many [...]
Apr
Fixing What Ails Your Email Marketing
Sometimes we all get stuck in a rut. You’ve found your tried and true method [...]
Mar
Twitter Marketing 101: Tips And Tricks
In my last post, I talked about setting up your Twitter account and learning the [...]
Mar
Meet Dominque Harris – Ads Manager
We want to give a warm welcome Dominque Harris! Dom is our new Online Ads [...]
Mar
Online Ads Developer & Manager
Online Ads Developer & Manager Job Requirements We Are Seeking: Part-time, self-driven, independent contractor to [...]
Mar
Word Press Blog Post SEO Tips
Search Engine Optimization is very important to each and every business website. It really is [...]
Mar
Say What? The Value of Customer Interviews For Small Business Marketing
Customer interviews and vidos can revolutionize your business. So you think you’ve got your video [...]
Mar
Twitter Marketing 101: The Basics
Twitter marketing may be more important than ever since Facebook seems it may have taken [...]
Feb
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
Facebook Changes: Again. Don’t Panic!
It’s hard to believe that Facebook wasn’t around 15 years ago and how much it [...]
Jan
The Importance of Profile and Cover Photos
Almost every social media platform has cover photos, and all of them have profile photos. [...]
Jan
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
Posting On Social Media For The Holidays
With all the promotions and sales going on during this holiday season, it’s easy to [...]
Dec
How To Repurpose Social Media Content
Have you ever posted one of those amazing Facebook updates that had that indescribable quality [...]
Dec
Why Working From Home Is Something To Be Thankful For
Working from home: you either love it or you hate the idea of it. For [...]
The Gift of Time
Busy, busy, busy. Life is busy. And as we head into just about the busiest [...]
Nov
We’re Making Our List, Checking It Twice…
Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]
Nov
9 Ways Increase Engagement On Facebook Posts
Engagement is important on Facebook, and we’re not just talking about a few likes on [...]
Oct
Mobile Friendly Email Marketing
Smartphones in hand, Americans go out every morning and night to stay connected, in the [...]
Oct
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
Instagram Marketing 101: Instagram Stories
We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]
Marketing on Twitter: Is It Worth The Tweets?
When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people [...]
Sep
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
The Art of The Hashtag
If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you [...]
Aug
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
Email Newsletters Benefit from Videos
Are you interested in kicking your email newsletter up a notch? With the capability of [...]
Aug
Instagram Marketing 101: The Do’s and Don’t’s
If you’re reading this, thanks for staying tuned for the next part in my Instagram [...]
Jul
First Email Impressions Count in Marketing
How’s your email marketing game? Once you woo your customer and get their email address, [...]
Jul
Instagram Marketing 101: Instagram Live
Have you heard of Instagram Live? If you’re not using this for your small business [...]
Instagram Marketing 101: Getting Started
Instagram has become a common household name. There is no age limit and there is [...]
Jun
Emojis on the Horizon for Fall 2017 👍
What are emojois? e·mo·ji ēˈmōjē/ noun plural noun: emojis a small digital image or icon [...]
Jun
4 Ways A Freelancer Can Keep Busy During the Summer Months
As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs [...]
Jun
What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
The Language of Emojis and What It Means for Writers
Although it feels just like yesterday, in reality, I graduated college 21 years ago. I [...]
May
Tips For Building An Email List For Marketing Your Business
Even with all of the social media options available at our marketing fingertips, it’s important [...]
May
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
How We Manage Social Media Daily For Our Small Business Clients
Social media management can be very time-consuming. In addition, the social media landscape is changing [...]
Apr
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
Content Marketing Matters For Small Businesses
Advertising can be very expensive and many of our small business clients, just don’t have [...]
Apr
Social Media Marketing Tips For Small Businesses
Many businesses have a full-time person on staff to handle social media but in many [...]
Apr
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
5 Tips for Video Marketing & Your Small Business
When it comes to running a small business, one of the most difficult aspects is [...]
8 Marketing Mistakes That Can Hurt Your Small Business
Your marketing efforts can greatly effect your business. It’s fairly obvious that not doing any [...]
Mar
Excellent Writing Skills, And Why They Play A Big Role In Marketing
When it comes to marketing, there are many essentials one must learn; writing being one [...]
Best Practices For Online Marketing for Small Businesses
What is Online Marketing? Online marketing is a set of digital platforms, internet tools, and methodologies [...]
Mar
Achieving Peak Newsletter Status: Strength in the Details
You’ve got an authentic, relevant message, you’ve put out a call to action to motivate [...]
Mar
Freelancers, Small Businesses and Payment: Just Show Me the Money!
Dear reader, we don’t know each other well, so I’ll need you to trust me [...]
Mar
Five Public Relation Mistakes Small Businesses Make
Is there anything worse than seeing one of your competitors featured or quoted in the [...]
Feb
Achieving Peak Newsletter Status – Content is King
With so much of our marketing attention paid to social media channels, it’s important to [...]
Feb
Questions To Consider When Developing Your Website
Creating a website can be a daunting task. There are several moving parts and elements [...]
Feb
On the Move: Freelance Friendly Cities
I am a lifelong Michigander and I love my state. Overall, it’s a fantastic place [...]
Jan
Using Facebook Scheduling To Your Advantage
As you launch your business into the social media stratosphere, you may be feeling a little [...]
Jan
Winter Marketing Ideas for Businesses
Winter is here and with it comes a great time to reflect on fresh starts and [...]
Jan
5 Ways to Build Better Writing Habits in 2017
It is a new year! And whether you set goals or make resolutions, for writers [...]
Jan
Why Should Businesses Use Branded Images?
First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]
Dec
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Merry Marketing & Happy New Customers!
The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]
Dec
Gratitude This Thanksgiving From the BC Family To Yours!
We love what we having going on here at Beverly Cornell and are grateful that [...]
Nov
Legally Protecting Your Self-Published Work
Before Still Alice was a movie that nabbed its star Julianne Moore a slew of [...]
Nov
5 Tips for Working At-Home More Efficiently
A few years ago a quote began floating around the Internet, where I found it [...]
Nov
Using Social Video Marketing to Tell Your Story
Every small business has a story. Your inspiration, your passion, your product. The value to [...]
Nov
How Businesses Thrive On Social Media
Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]
Oct
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
When to Say ‘No’ to Pro Bono Projects
It usually starts out with a simple question: “What do you do for a living?” [...]
Oct
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
Graphic Design 101
We’ve all encountered really good design work. You know what I’m talking about: the kind [...]
Sep
A Meme By Any Other Name
Memes. They fly fast and furious now, immediately after any awkward onstage pose or missed [...]
Sep
3 Tips for Breaking Through Writer’s Block
There comes a point when every writer has sat in front of his or her [...]
Sep
How Is Your Business Unique?
On the surface, this seems like a very easy question. Most folks have a canned [...]
Sep
The Three Books Every Writer Must Have
It is that time of year again: back-to-school. And even though school days are a [...]
Aug
Marketing Tools For During and After Events To Maximize Your Exposure!
You’ve crafted your message – you know who you are, what you can offer and [...]
Aug
Why Do I Need A Marketing Content Calendar?
Marketers talk about how content is king, and by effectively creating and curating content related to your [...]
Jul
5 Tips For Writing Your First Blog Post
Why is it so hard to write your first blog post? So many of our [...]
Jul
Two Key Areas For Businesses To Understand Customers
Every business needs to know and understand your specific audience(s). Who are they? Will your [...]
Jun
Grammar in the Digital Age
For most of us, learning grammar in school was pretty straightforward: ‘i’ came before ‘e’ [...]
Jun
Spice Up Your Facebook Page: 3 Engaging Ways to Humanize Your Brand
Are you tired of your Facebook Page feeling like a barren wasteland of promotional posts? [...]
Jun
When To Do Event Marketing
When you are considering how best to market your product or service to consumers, there [...]
Jun
Marketing Interns Wanted
Help wanted at growing marketing agency. Position: Marketing intern with an emphasis on writing and [...]
Jun
How To Find Your Target Market
The world is full of people buying stuff. But the question is who will actually [...]
Jun
Facebook Live Complete Guide
I wrote this comprehensive and Complete Facebook Live How To Guide to help businesses understand what Facebook Live [...]
May
Why Should My Business Focus on Events?
Many businesses question if event marketing is something they need. We believe the ability to [...]
May
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Five Basic Writing Mistakes to Avoid
There is no such thing as a perfect writer. I don’t care what you’ve read [...]
May
Does Your Website Work For You?
Websites are critical in today’s internet based society. It is not just ok to have [...]
Apr
Facebook Posting Checklist
Social media offers a great channel to communicate to your customer. With over 1.5 billion [...]
Apr
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar
Meet Jennifer Beljak, Our Marketing Architect
Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner [...]
Mar
How To Respond to Both Positive & Negative Reviews
We have tons of experience working with clients across a variety of markets. This experience [...]
Feb
Putting Social Video in Motion
You’re ready to take the plunge and are all set to get your social video [...]
Should I Cancel My Yellow Page Ads?
One of the most difficult marketing decisions a small retail business must make is whether [...]
Dec