Category Archives: Social Media Marketing
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Marketing Strategies from Emily in Paris: What Service-Based Small Businesses Can Learn
Running a service-based small business often feels like a whirlwind of tasks and challenges. You’re [...]
Aug
Resilience in Midlife: A Journey from Oncology to Grief Coaching with Lisa Boehm
Did you know that 75 percent of women experience significant life changes and stressors during [...]
Jul
Unlocking NBA Championship Marketing Magic: How Service-Based Businesses Can Learn from Basketball’s Biggest Stage
The Playbook for Service-Based Business Success Imagine your business is in the final seconds of [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Bee Seen: Visibility Marketing Strategies for Small Business
 In today’s competitive market, making your small business stand out is key to success. At [...]
May
Humanizing Online Community Engagement: Strategies for Small Business Owners
In today’s digital landscape, small businesses must go beyond mere presence and actively humanize their [...]
Apr
Understanding the TikTok Ban: What Small Business Owners Need to Know
In recent months, the TikTok ban has been a hot topic, leaving many small business [...]
Apr
Symphony of Entrepreneurship and Live Entertainment with Frank McGlynn
Welcome to another episode of Spark & Ignite Your Marketing, the podcast exploring the innovative [...]
Apr
The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential
In today’s digital age, social media is the linchpin of effective branding and marketing strategies, [...]
Apr
Social Media: How to Maximize Your Impact on a Budget
Hey there, savvy entrepreneurs! Are you looking to make a big impact on social media [...]
Mar
Charming the Market: The Coquette Trend & Your Small Business
Hello there, coquette entrepreneurs! If you’ve been watching the latest social media trends, you’ve probably [...]
Feb
Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse
Can you believe it? Facebook, the social media titan we all know and love (and [...]
Feb
Unlocking the Power of Super Bowl Promotions: 5 Dynamic Ideas For Small Businesses
With almost 30 years of experience in the marketing industry, we’ve witnessed firsthand the transformative [...]
Jan
How to Use Social Media to Grow Your Service-Based Business
As a service-based business owner, you’ve likely experienced the frustration of seeing low engagement on [...]
Jan
Celebrating 18 Years of LinkedIn: A Journey Through Evolution and Marketing Triumphs
As I proudly celebrate my 18th LinkedIn anniversary (I joined 1/4/2006) here at BC & [...]
Jan
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business
As the winter chill sets in, it’s time for small businesses to turn up the [...]
Dec
Making a List and Checking it Twice: Holiday Season Marketing Checklist
The holiday season is not only a time for festive decorations, joyful celebrations, and gift-giving, [...]
Nov
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Nov
Top 10 Common Digital Marketing Mistakes Service-Based Businesses Make and How to Avoid Them
Introduction Running a service-based business is a challenging endeavor. Not only do you need to [...]
Nov
Spooky Sales: Using Halloween to Boost Your Marketing Efforts
The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]
Oct
Social Media Marketing and Community Engagement Tips For Small Business Owners
As a small business owner, you know the importance of social media marketing. However, simply [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing
Threads and Twitter stand out as powerhouses in their own right. While they share common [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Navigating YouTube’s Marketing Waters for Small Businesses
Small business owners are constantly seeking new avenues to connect with their target audience and [...]
Jun
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform
With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]
May
Snapping Success: How Snapchat Elevates Small Business Marketing
Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]
May
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
Mastering Instagram Marketing: Best Practices for Your Small Business
Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]
Feb
7 Marketing Tips To Crush Your Valentine’s Day Marketing!
Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]
Feb
Tik Tok Guide For Small Businesses
What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]
Nov
Unlocking the Power of LinkedIn: How Small Businesses Can Thrive
LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]
Oct
Pinning for Success: Harnessing Pinterest for Small Business Marketing
Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]
Sep
Don’t Overlook the Power of Pinterest
Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these [...]
Sep
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Three Easy Ways To Refresh Your Instagram Marketing Content
Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]
Apr
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Facebook Likes Are Leaving Business Pages
Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]
Apr
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Four ways to help you achieve marketing success on social media platforms.Â
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
Holiday Hours: Are You Letting Your Customers Know?
With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]
Nov
5 Tips For Taking Photos For Your Small Business At Home
Take Your Best Photos Stuck At Home  When you own/run/and are the product creator [...]
Oct
LinkedIn Best Practices: What You Should Do After Connecting
You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]
Jun
Don’t Leave Customers On Read!
Have you ever been left on read? Leaving someone on read means to read their [...]
Jun
Why You Should Always Respond To Comments, Good Or Bad
You know having a strong social media presence s comes with lots of comments from [...]
May
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
Using Facebook Live To Connect & Sell Online For Small Business Owners
Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]
Apr
Improve Your Social Media Images: Four Photography Tips
Whether you’re a beginner on social media or you’re a pro and have been using [...]
Nov
Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling
Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]
Oct
If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips
What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]
Sep
Tailwind Social Media Tool Is Like Miracle Grow For Pinterest
Have you ever heard of Tailwind? If you have, you probably know all about what [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
20 Social Media Post Idea Starters
Social Media post writing can be hard. And coming up with fresh ideas can be [...]
Jun
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
Spring Cleaning Your Social Media
Ah, spring. The season is finally upon us! We’ve all heard of spring cleaning your [...]
Mar
Social Media Marketing: It’s Harder Than You Think
When you see a job description for a social media marketer, do you scoff at [...]
Nov
Supporting Your Community Through Social Media
There have been intense discussions recently related to the responsibility and benefit of social media [...]
Oct
Five Key Points to Look at During Your Social Media Audits
Social media audits are a necessary part of every business. While sometimes tedious, they provide [...]
Why You Should Be Using Pinterest For Marketing
Pinterest: we’ve all heard of it. You may browse the site in your free time [...]
Sep
How Much To Post On Social Media
When you’re writing up a plan for your social media accounts, you’ll need to have [...]
Aug
How To Use Instagram as a Sales Tool
Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]
Aug
Social Media Scheduling Tools: Which Should You Choose?
When it comes to social media marketing, you have two options: manually put your posts [...]
Jul
Five Online Photo Editing Websites To Check Out
You may be wondering, “Why do I need a photo editing website if I’ve got [...]
Jul
Facebook Messenger Bot: The New Marketing Tool
Ask any marketer about staying on top of the newest trends and tools, and they’ll [...]
May
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
Twitter Marketing 101: Hosting Twitter Chats
In our last Twitter marketing post, I spoke about tips and tricks to step up your [...]
May
Twitter Marketing 101: Tips And Tricks
In my last post, I talked about setting up your Twitter account and learning the [...]
Mar
Twitter Marketing 101: The Basics
Twitter marketing may be more important than ever since Facebook seems it may have taken [...]
Feb
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
Facebook Changes: Again. Don’t Panic!
It’s hard to believe that Facebook wasn’t around 15 years ago and how much it [...]
Jan
The Importance of Profile and Cover Photos
Almost every social media platform has cover photos, and all of them have profile photos. [...]
Jan
Posting On Social Media For The Holidays
With all the promotions and sales going on during this holiday season, it’s easy to [...]
Dec
How To Repurpose Social Media Content
Have you ever posted one of those amazing Facebook updates that had that indescribable quality [...]
Dec
9 Ways Increase Engagement On Facebook Posts
Engagement is important on Facebook, and we’re not just talking about a few likes on [...]
Oct
Instagram Marketing 101: Instagram Stories
We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]
The Art of The Hashtag
If you spend any time online, you’ve seen them (virtually everywhere). Sometimes, you think you [...]
Aug
Instagram Marketing 101: The Do’s and Don’t’s
If you’re reading this, thanks for staying tuned for the next part in my Instagram [...]
Jul
Instagram Marketing 101: Instagram Live
Have you heard of Instagram Live? If you’re not using this for your small business [...]
Instagram Marketing 101: Getting Started
Instagram has become a common household name. There is no age limit and there is [...]
Jun
What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
How We Manage Social Media Daily For Our Small Business Clients
Social media management can be very time-consuming. In addition, the social media landscape is changing [...]
Apr
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
Social Media Marketing Tips For Small Businesses
Many businesses have a full-time person on staff to handle social media but in many [...]
Apr
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
Using Facebook Scheduling To Your Advantage
As you launch your business into the social media stratosphere, you may be feeling a little [...]
Jan
Winter Marketing Ideas for Businesses
Winter is here and with it comes a great time to reflect on fresh starts and [...]
Jan
Why Should Businesses Use Branded Images?
First impressions matter – we’ve all heard that before but, when it comes to marketing, [...]
Dec
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Using Social Video Marketing to Tell Your Story
Every small business has a story. Â Your inspiration, your passion, your product. Â The value to [...]
Nov
How Businesses Thrive On Social Media
Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]
Oct
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
- 1
- 2