Author Archives: Beverly Cornell
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
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Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
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The Psychology of Holiday Marketing: Small Business Insights
The holiday season is just around the corner, and for small business owners, it’s the [...]
Nov
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Nov
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
Top 10 Common Digital Marketing Mistakes Service-Based Businesses Make and How to Avoid Them
Introduction Running a service-based business is a challenging endeavor. Not only do you need to [...]
Nov
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Social Media Marketing and Community Engagement Tips For Small Business Owners
As a small business owner, you know the importance of social media marketing. However, simply [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
As the fall season approaches, it’s time for small business entrepreneurs to start thinking [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Creative October Marketing Ideas for Small Businesses
October is the perfect month for businesses to get creative with their marketing efforts. With [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
The Ultimate Guide to Building a Strong Service-Based Brand
Introduction Struggling to establish a clear and consistent brand identity? Do you feel like your [...]
Sep
Back to School: The ABCs of Small Business Marketing
Since we’re in the back to school spirit, small businesses can take advantage of the [...]
Sep
Why Small Businesses Must Track Marketing Strategies
Small business owners face many challenges, from managing operations to staying competitive. One critical aspect [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
How to Build and Maintain a Strong Online Reputation for Your Service-Based Business
As a service-based business owner, have you ever stayed awake at night, worrying about that [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing
Threads and Twitter stand out as powerhouses in their own right. While they share common [...]
Jul
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Why Social Media Engagement Is Important For Your Business
So, you’ve gained followers; that’s awesome! Everybody talks about the tips and tricks on how [...]
Jul
Navigating YouTube’s Marketing Waters for Small Businesses
Small business owners are constantly seeking new avenues to connect with their target audience and [...]
Jun
Best Email Newsletter Practices For Small Businesses
Effective email marketing can differentiate success and failure in a small business. Newsletters are a [...]
Jun
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
The Ultimate Guide to Small Business Marketing on a Budget
Starting a small business can be a daunting task, especially when it comes to marketing. [...]
Jun
Revolutionizing Small Business Operations with AI Technology
What is Responsive Generative AI? AI is the simulation of human intelligence in machines programmed [...]
May
TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform
With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]
May
Grand Opening: How to Create Buzz
If you are reading this, you’ve probably spent a lot of time and hard work [...]
May
Snapping Success: How Snapchat Elevates Small Business Marketing
Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]
May
How to Create Buzz Through your Blog
In today’s digital age, having a blog is essential for small businesses to connect with [...]
May
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Key Components for Your Small Business’s Website Success
To make a lasting impression and achieve your online goals, it’s essential to understand the [...]
Apr
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Mastering Instagram Marketing: Best Practices for Your Small Business
Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]
Feb
Essential Website Pages: What Your Site Must Include
To create a compelling and effective online platform, it’s crucial to know which pages your [...]
Feb
Why Is Branding Important For Small Businesses?
For small businesses, branding makes it easier for clients, customers, and patients to know your [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
BC & Associates Marketing Promise: Client Happiness
When working with clients, we always look at their goals first. These goals can be [...]
Dec
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
The Best Website Platforms for Non-Coders
A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]
Nov
Tik Tok Guide For Small Businesses
What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]
Nov
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
BC & Associates Marketing Wins Small Business Marketing Award
Press Release FOR IMMEDIATE RELEASE BC & Associates Marketing Corp Receives 2022 Best of Rochester [...]
Oct
Unlocking the Power of LinkedIn: How Small Businesses Can Thrive
LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]
Oct
Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers
THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]
Sep
Website Don’ts: Common Website Mistakes to Avoid
Your website serves as your online storefront, your digital identity, and often the first point [...]
Sep
Pinning for Success: Harnessing Pinterest for Small Business Marketing
Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]
Sep
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Social Media & Technology Around The World! The Full Japan Experience
Have you ever wondered what social media is like in other parts of the world? [...]
Aug
BC & Associates Core Values
We celebrated ten years in business in December of 2021. We are at a point [...]
Master Web Design: Essential Dos
Have you ever wondered what it takes to build a website that not only captures [...]
May
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Photography Tips For Your Small Business Products
When working with our small business clients on marketing and social media we often ask [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Why Are Headshots Important?
First, let’s establish why headshots are important for your small business. Photos help put a [...]
Jun
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Celebrating Juneteenth – A guide for small businesses
Juneteenth is just around the corner. Do you know what it is? And how your [...]
May
Three Easy Ways To Refresh Your Instagram Marketing Content
Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]
Apr
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Facebook Likes Are Leaving Business Pages
Have you seen the announcements? Facebook likes are leaving business pages. It’s always been a [...]
Apr
Small Business Marketing: What’s In It For Me?
W I I F M ? This clever little initialism should be the first thought, [...]
Apr
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
SEO, Google And How To Get On The First Page Of Google Search Results
Many of our clients share with us that they want to get their website on [...]
Mar
Now Hiring: Virtual Marketing Account Representative
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Feb
Holiday Hours: Are You Letting Your Customers Know?
With the holidays coming and going throughout the year, Christmas isn’t the only time to [...]
Nov
5 Tips For Taking Photos For Your Small Business At Home
Take Your Best Photos Stuck At Home When you own/run/and are the product creator [...]
Oct
Why Do You Need Project Management When You’ve Got To-Do Lists?
If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]
Sep
Ready, Set, Write: The Value of Blogging
You’re looking to get the word out about your small business. You have your website [...]
Sep
Small Businesses Need Social Media Marketing
Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]
Sep
Now Hiring: Marketing Assistant!
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Aug
Email Marketing for Small Businesses
Do you know which marketing channel… delivers an ROI of around $44 for every $1 [...]
Jul
LinkedIn Best Practices: What You Should Do After Connecting
You are on LinkedIn…Now what you should do after connecting? Social Media are primarily Internet-based [...]
Jun
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Don’t Leave Customers On Read!
Have you ever been left on read? Leaving someone on read means to read their [...]
Jun
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Why You Should Always Respond To Comments, Good Or Bad
You know having a strong social media presence s comes with lots of comments from [...]
May
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
Using Facebook Live To Connect & Sell Online For Small Business Owners
Facebook Live for small business owners has been crucial during the CoVid-19 pandemic. Many of [...]
Apr
Crisis Communications – How To Support Your Customers In Changing Times
Handling the unexpected and tackling challenges are necessary skills for the resume of a business [...]
Mar
LEAP Into The Marketing Mix
We marketers love a hook, a holiday marketing theme we can build a plan around and [...]
Jan
No Click Needed! Voice Shopping Made Easy
The holiday retail frenzy of 2019 is behind us! As the dust settles, e-commerce sales [...]
Jan
Social Media for Business: What You Need to Know
Social media has changed the way we live our lives throughout the past 15 plus [...]
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Improve Your Social Media Images: Four Photography Tips
Whether you’re a beginner on social media or you’re a pro and have been using [...]
Nov
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Create Positive Content For The Businesses You Support
Assisting the businesses where we shop with through creating positive content creation is should be [...]