Author Archives: Beverly Cornell
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Using Social Video Marketing to Tell Your Story
Every small business has a story. Your inspiration, your passion, your product. The value to [...]
Nov
How Businesses Thrive On Social Media
Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]
Oct
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
When to Say ‘No’ to Pro Bono Projects
It usually starts out with a simple question: “What do you do for a living?” [...]
Oct
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
Graphic Design 101
We’ve all encountered really good design work. You know what I’m talking about: the kind [...]
Sep
A Meme By Any Other Name
Memes. They fly fast and furious now, immediately after any awkward onstage pose or missed [...]
Sep
3 Tips for Breaking Through Writer’s Block
There comes a point when every writer has sat in front of his or her [...]
Sep
How Is Your Business Unique?
On the surface, this seems like a very easy question. Most folks have a canned [...]
Sep
The Three Books Every Writer Must Have
It is that time of year again: back-to-school. And even though school days are a [...]
Aug
Marketing Tools For During and After Events To Maximize Your Exposure!
You’ve crafted your message – you know who you are, what you can offer and [...]
Aug
Why Do I Need A Marketing Content Calendar?
Marketers talk about how content is king, and by effectively creating and curating content related to your [...]
Jul
5 Tips For Writing Your First Blog Post
Why is it so hard to write your first blog post? So many of our [...]
Jul
Two Key Areas For Businesses To Understand Customers
Every business needs to know and understand your specific audience(s). Who are they? Will your [...]
Jun
Grammar in the Digital Age
For most of us, learning grammar in school was pretty straightforward: ‘i’ came before ‘e’ [...]
Jun
Spice Up Your Facebook Page: 3 Engaging Ways to Humanize Your Brand
Are you tired of your Facebook Page feeling like a barren wasteland of promotional posts? [...]
Jun
When To Do Event Marketing
When you are considering how best to market your product or service to consumers, there [...]
Jun
Marketing Interns Wanted
Help wanted at growing marketing agency. Position: Marketing intern with an emphasis on writing and [...]
Jun
How To Find Your Target Market
The world is full of people buying stuff. But the question is who will actually [...]
Jun
Facebook Live Complete Guide
I wrote this comprehensive and Complete Facebook Live How To Guide to help businesses understand what Facebook Live [...]
May
Why Should My Business Focus on Events?
Many businesses question if event marketing is something they need. We believe the ability to [...]
May
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Five Basic Writing Mistakes to Avoid
There is no such thing as a perfect writer. I don’t care what you’ve read [...]
May
Does Your Website Work For You?
Websites are critical in today’s internet based society. It is not just ok to have [...]
Apr
Facebook Posting Checklist
Social media offers a great channel to communicate to your customer. With over 1.5 billion [...]
Apr
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar
Meet Jennifer Beljak, Our Marketing Architect
Jenni is our key Marketing Architect. A lover of details and structure, she is the executioner [...]
Mar
How To Respond to Both Positive & Negative Reviews
We have tons of experience working with clients across a variety of markets. This experience [...]
Feb
Putting Social Video in Motion
You’re ready to take the plunge and are all set to get your social video [...]
Should I Cancel My Yellow Page Ads?
One of the most difficult marketing decisions a small retail business must make is whether [...]
Dec
Meet Eric, Web Developer
Eric is our main Web Developer for most of our online projects. He helps to [...]
Nov
Meet Steve, Videographer
Steve Foran graduated from Central Michigan University with a degree in Broadcast and Cinematic Arts, [...]
Mar
A Video Blog Post
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Jan
Just a cool blog post with Images
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Dec
Another post with A Gallery
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Dec
New Client Landed
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Aug
An Amazing responsive and Retina ready theme.
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Aug
Meet Beverly Cornell-McGlynn, Owner
Beverly is a happy and passionate person, who believes that we are citizens of a [...]
Feb