Tag Archives: marketing
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm
Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
Introduction As a service-based business owner, you know how challenging it can be to stand [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing
In the fast-paced world of marketing, staying ahead of the curve has always been a [...]
Jan
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
Grand Opening: How to Create Buzz
If you are reading this, you’ve probably spent a lot of time and hard work [...]
May
Sustainable Marketing Initiatives For Small Businesses
Spring is one of the most eagerly awaited seasons of the year. During this time [...]
Apr
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
Don’t Overlook the Power of Pinterest
Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these [...]
Sep
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Ready, Set, Write: The Value of Blogging
You’re looking to get the word out about your small business. You have your website [...]
Sep
Small Businesses Need Social Media Marketing
Social Media Marketing = Traffic For Businesses Whatever the industry, a large portion of your [...]
Sep
Now Hiring: Marketing Assistant!
We are looking for a creative, flexible, reliable, and self-motivated person to join our marketing [...]
Aug
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
Social Media for Business: What You Need to Know
Social media has changed the way we live our lives throughout the past 15 plus [...]
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Improve Your Social Media Images: Four Photography Tips
Whether you’re a beginner on social media or you’re a pro and have been using [...]
Nov
Social Media Marketing Ain’t Got a Thing If It Ain’t Got Some Graphics Bling
Okay, bear with us and the bad grammar, but we had to! Social media marketing [...]
Oct
If You Can Think It, You Can Pin It: Our Best Pinterest Marketing Tips
What comes to mind when you hear Pinterest? DIY crafters with tutorials? Stay at home [...]
Sep
Tailwind Social Media Tool Is Like Miracle Grow For Pinterest
Have you ever heard of Tailwind? If you have, you probably know all about what [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
20 Social Media Post Idea Starters
Social Media post writing can be hard. And coming up with fresh ideas can be [...]
Jun
Social Media Marketing: It’s Harder Than You Think
When you see a job description for a social media marketer, do you scoff at [...]
Nov
October is National Women’s Small Business Month
October is National Women’s Small Business Month. Thirty years ago this month, the Women’s Business [...]
Oct
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
Why You Should Be Using Pinterest For Marketing
Pinterest: we’ve all heard of it. You may browse the site in your free time [...]
Sep
How Much To Post On Social Media
When you’re writing up a plan for your social media accounts, you’ll need to have [...]
Aug
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
Posting On Social Media For The Holidays
With all the promotions and sales going on during this holiday season, it’s easy to [...]
Dec
Instagram Marketing 101: Instagram Stories
We’ve arrived at our last Instagram marketing post! If you’ve stuck around through the series, [...]
Marketing on Twitter: Is It Worth The Tweets?
When it comes to marketing on Twitter, there’s some debate. Is Twitter just for people [...]
Sep
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr