Category Archives: Marketing Strategy
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Nov
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Oct
Breaking Down Mental Health Barriers for Entrepreneurs with Charlynn Ruan
In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits [...]
Oct
Meditative Arts and Entrepreneurial Mindset with Jeff Patterson
In this powerful episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with [...]
Sep
Crafting Your Small Business Marketing Plan: A Comprehensive Guide
In today’s fast-paced market, the importance of a well-structured marketing plan cannot be overstated, especially [...]
Sep
From Corporate to Franchise Success: How FranCoach is Helping Entrepreneurs with Tim Parmeter
This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, [...]
Sep
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
How Emotional Intelligence and Empathy Drive Business Success with Jevon Wooden
In this episode of Spark & Ignite Your Marketing, Jevon Wooden, CEO of Bright Mind [...]
Sep
Turning Adversity into Business Success: Grit and Growth with Terry Tucker
In this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry [...]
Sep
Marketing Strategies from Emily in Paris: What Service-Based Small Businesses Can Learn
Running a service-based small business often feels like a whirlwind of tasks and challenges. You’re [...]
Aug
From Real Estate to Martial Arts: Value and Community with Tyler Ross
Tyler James Ross is joining us in this episode of Spark & Ignite Your Marketing. [...]
Jul
Capture More Clients: 7 Innovative Marketing Tactics for Small Businesses
As the vibrant colors of spring blossom around us, it’s the perfect time for small [...]
Jul
A Comprehensive Guide to Email Marketing For Small Businesses
In today’s digital age, where social media platforms and search engine algorithms dominate the marketing [...]
Jul
The Heart of Photography Entrepreneurship: A Conversation with Safina Mahmood
In this episode of Spark and Ignite Your Marketing, we had the pleasure of interviewing Safina [...]
Jul
How To Understand Customers with Google Analytics for Small Business
For small businesses, understanding your customers is crucial for growth. Acoording to Econsultany, 94% of [...]
Jul
Legal Referral Services: The Unique Approach with Lori Williams
Did you know that 62% of people believe knowing a lawyer personally is the best [...]
Jun
Marketing Lessons from Inside Out 2 for Service-Based Businesses
Embracing Emotions in Marketing Running a service-based business is often an emotional rollercoaster. You pour [...]
Jun
Content Marketing Strategies for Service-Based Businesses: Creating Valuable and Engaging Content
Introduction Imagine this: You’re a small business owner, juggling multiple roles, from managing operations to [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Engagement Over Everything: Building a Community Around Your Brand
In today’s business world, engagement is more than just a buzzword—it’s a crucial strategy for [...]
May
Bee Seen: Visibility Marketing Strategies for Small Business
In today’s competitive market, making your small business stand out is key to success. At [...]
May
Maximizing Profits with Precision: Expert Insights on Google Ads with Cally Pedersen
Google Ads Strategies for Small Business Welcome to another episode of Spark & Ignite Your [...]
May
Gala Glam: Elevate Your Business with Met Gala-Inspired Promotions
The Met Gala, an annual fundraising gala for the benefit of the Metropolitan Museum of [...]
May
Building Strong Community Connections: 5 Innovative Ways for Small Businesses to Engage Locally
In the bustling small business world, success often hinges on more than quality products or [...]
Apr
Humanizing Online Community Engagement: Strategies for Small Business Owners
In today’s digital landscape, small businesses must go beyond mere presence and actively humanize their [...]
Apr
From the Court to the Market: What Caitlin Clark’s Basketball Play Can Teach Small Businesses
In competitive basketball, players like Caitlin Clark, known for their exceptional skills and strategies on [...]
Apr
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
Apr
Seeds of Success: Core Strategies for Your Small Business
At BC & Associates Marketing, we believe in the transformative power of a well-crafted marketing [...]
Apr
Mastering Your Marketing Budget: A Blueprint for Small Business Success
Navigating the realm of marketing as a small business owner can often feel like traversing [...]
Apr
EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship
In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]
Mar
How to Excel in Video Marketing: Mastering YouTube and Beyond
Throughout my journey with BC & Associates Marketing, I’ve seen firsthand how video marketing has [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters
According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
Introduction As a service-based business owner, you know how challenging it can be to stand [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation
Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]
Jan
Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year
In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business
As the winter chill sets in, it’s time for small businesses to turn up the [...]
Dec
The Psychology of Holiday Marketing: Small Business Insights
The holiday season is just around the corner, and for small business owners, it’s the [...]
Nov
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
Winter Marketing Trends: The Coming Season for Small Businesses
Hey there, small business owners! As the holiday season approaches, small businesses have a unique [...]
Nov
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change
Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
As the fall season approaches, it’s time for small business entrepreneurs to start thinking [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Creative October Marketing Ideas for Small Businesses
October is the perfect month for businesses to get creative with their marketing efforts. With [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
The Importance Of Referrals & Reviews For Small Business
The Importance Of Referrals & Reviews For Small Business. Do you choose when looking for [...]
Feb
Marketing Analytics For Small Businesses – Measure Your Success
Do the work. It’s one of the tried and true ways to accomplish your goals. [...]
Jan
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy
Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Cause Marketing For Small Businesses: Creating A Genuine Relationship With Your Customers
Cause Marketing. The term may not be quite as familiar as social media marketing or [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Celebrating Juneteenth – A guide for small businesses
Juneteenth is just around the corner. Do you know what it is? And how your [...]
May
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
Why Do You Need Project Management When You’ve Got To-Do Lists?
If you’re like me, you’ve got a constant stream of to-dos to complete. It’s nothing [...]
Sep
Working Remotely Changed My Life
I’ve talked about working remotely before and how it’s not always what you may think [...]
Jun
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
LEAP Into The Marketing Mix
We marketers love a hook, a holiday marketing theme we can build a plan around and [...]
Jan
2020 Marketing Goals That You Can Stick To
Bye, 2019! Hello, 2020! 2019 has absolutely flew by. I felt like we were just [...]
Jan
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
Instagram Highlights And What They Can Do For Your Business
It seems social media is always upgrading itself, and Instagram is no exception to this. [...]
Jun
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Summer Specific Marketing Strategies
While spring has sprung, summer is just around the corner. Summer is a good time to [...]
May
2019 is here! How to get the most of your marketing goals this year.
Ah yes, 2019 is here. Resolutions have been made and broken. While we’ve been extremely [...]
Jan
November Retail Holiday Marketing Blitz
Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Phew! The November retail holiday marketing [...]
Nov
The Value of Customer Loyalty Programs
Starbucks Rewards. REI Co-Op. Movie theater reward programs. We’re all familiar with customer loyalty programs [...]
Jun
Customer Retention: Three Ways To Best Utilize Facebook Retargeting
Customer retention: Facebook Retargeting Facebook Ads can be the perfect marketing and advertising tool for [...]
May
How To Ask Customers For Google + Business Reviews?
Google reviews are more important than ever but, how do you ask your customers for [...]
Feb
Be a Lean, Mean Marketing Machine in 2018
There’s a lot of media noise out there and the more players that get in [...]
Jan
We’re Making Our List, Checking It Twice…
Although we’re still buried knee-deep in fall specials and pumpkin spice everything, it’s time to turn [...]
Nov
Core Elements Of Marketing 101 For Small Businesses
Old School Marketing 101 Remember the 4 Ps from your intro to marketing class? Price, [...]
Sep
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
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