Category Archives: Content Writing
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Content Marketing Strategies for Service-Based Businesses: Creating Valuable and Engaging Content
Introduction Imagine this: You’re a small business owner, juggling multiple roles, from managing operations to [...]
Jun
Maximizing Your Content: The Ultimate Guide to Repurposing Strategies for Small Business Owners
In today’s fast-paced digital landscape, creating high-quality content is essential for small businesses to attract [...]
Jun
Unlocking Success: The Power of Content Pillars for Small Businesses
In today’s digital landscape, creating compelling and consistent content is crucial for small businesses to [...]
May
Crafting Your Content Pillars: Essential Marketing Strategies for Authors
Do you love writing stories and dream of becoming a famous author? Do you want [...]
Feb
Unveiling the Hidden Gems: The Power of Easter Eggs in Author Marketing
Welcome to the world of Easter eggs in marketing – where hidden gems lie waiting [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
Introduction As a service-based business owner, you know how challenging it can be to stand [...]
Feb
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Four ways to help you achieve marketing success on social media platforms.
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
Ready, Set, Write: The Value of Blogging
You’re looking to get the word out about your small business. You have your website [...]
Sep
Benefits of Blogging in 2019
Did you know blogging has been around…TWENTY FIVE YEARS! A whole quarter of a century! [...]
Jul
Internet Lingo History, or Cracking An Easter Egg
With so many new apps, platforms and technological advances in recent years, our language has [...]
May
Word Press Blog Post SEO Tips
Search Engine Optimization is very important to each and every business website. It really is [...]
Mar
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
Excellent Writing Skills, And Why They Play A Big Role In Marketing
When it comes to marketing, there are many essentials one must learn; writing being one [...]
On the Move: Freelance Friendly Cities
I am a lifelong Michigander and I love my state. Overall, it’s a fantastic place [...]
Jan
5 Ways to Build Better Writing Habits in 2017
It is a new year! And whether you set goals or make resolutions, for writers [...]
Jan
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Legally Protecting Your Self-Published Work
Before Still Alice was a movie that nabbed its star Julianne Moore a slew of [...]
Nov
When to Say ‘No’ to Pro Bono Projects
It usually starts out with a simple question: “What do you do for a living?” [...]
Oct
3 Tips for Breaking Through Writer’s Block
There comes a point when every writer has sat in front of his or her [...]
Sep
The Three Books Every Writer Must Have
It is that time of year again: back-to-school. And even though school days are a [...]
Aug
Why Do I Need A Marketing Content Calendar?
Marketers talk about how content is king, and by effectively creating and curating content related to your [...]
Jul
5 Tips For Writing Your First Blog Post
Why is it so hard to write your first blog post? So many of our [...]
Jul
Grammar in the Digital Age
For most of us, learning grammar in school was pretty straightforward: ‘i’ came before ‘e’ [...]
Jun
Five Basic Writing Mistakes to Avoid
There is no such thing as a perfect writer. I don’t care what you’ve read [...]
May