Category Archives: Marketing Content
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
20% Off Brand Spark – Ignite 2025 with Intention & Focus
As 2024 winds down and the holiday season approaches, many service-based business owners are feeling [...]
Oct
Networking and the Human Connection in Business with George Dubec
In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, [...]
Aug
Marketing Strategies from Emily in Paris: What Service-Based Small Businesses Can Learn
Running a service-based small business often feels like a whirlwind of tasks and challenges. You’re [...]
Aug
Content Marketing Strategies for Service-Based Businesses: Creating Valuable and Engaging Content
Introduction Imagine this: You’re a small business owner, juggling multiple roles, from managing operations to [...]
Jun
Embracing Authenticity and Entrepreneurship with Don Mamone
In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Budget-Friendly Marketing Tips for Small Business Owners!
Effective marketing is essential for small businesses to stand out and attract customers in today’s [...]
May
From Crisis to Clarity: Entrepreneurship Coaching Success with Chad & Holly Ockstadt
We are thrilled to have Holly and Chad Ockstadt from Quantum Impact join us in [...]
May
5 Marketing Practices You Should Stop Doing Right Now
In the dynamic marketing landscape, success often hinges on a delicate balance between innovation and [...]
May
Gala Glam: Elevate Your Business with Met Gala-Inspired Promotions
The Met Gala, an annual fundraising gala for the benefit of the Metropolitan Museum of [...]
May
Digital Domination: Navigating Online for Your Business
Welcome to the digital age, where the online landscape is crucial to business success. In [...]
Apr
Seeds of Success: Core Strategies for Your Small Business
At BC & Associates Marketing, we believe in the transformative power of a well-crafted marketing [...]
Apr
Rock Your Small Business with Coachella-Themed Promotions
Coachella isn’t just a music festival; it’s a cultural phenomenon that attracts thousands of music [...]
Apr
Social Media: How to Maximize Your Impact on a Budget
Hey there, savvy entrepreneurs! Are you looking to make a big impact on social media [...]
Mar
How to Leverage Social Media for Small Business Growth
Hey there, fellow entrepreneur! I’m pumped to tell you about a guide I wrote to [...]
Mar
From Commercial Deals to Musical Heals with Benji Rosenzweig
Welcome to another episode of “Spark & Ignite Your Marketing,” where we dive deep into [...]
Feb
Mastering Small Business Marketing Strategies For Growth
Hey there, fearless entrepreneurs! If you’re steering a small business ship and are ready to [...]
Feb
The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It
In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
Introduction As a service-based business owner, you know how challenging it can be to stand [...]
Feb
Charming the Market: The Coquette Trend & Your Small Business
Hello there, coquette entrepreneurs! If you’ve been watching the latest social media trends, you’ve probably [...]
Feb
Storytelling: Why It’s So Powerful For Small Business Marketing
Storytelling isn’t just about telling bedtime stories to your kid! It’s a force that can [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
Crafting a Unique Brand Story for Your Small Business
In the vast landscape of small business competition, standing out is crucial for success. Your [...]
Jan
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
Local SEO: Your Small Business’s Guide to New Markets
Entrepreneurs! welcome to the transformative Local SEO (Search Engine Optimization) world. In this journey, we’ll [...]
Jan
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
From Touchdowns to Triumphs: How the Detroit Lions’ Super Bowl Run Sparks Small Business Success
Are you ready for an electrifying touchdown in the world of marketing? As someone who [...]
Jan
Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing
In the fast-paced world of marketing, staying ahead of the curve has always been a [...]
Jan
Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation
Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]
Jan
Brand Makeover: Transforming Your Image for the New Year
As we approach the new year, it’s the perfect time to take a closer look [...]
Jan
BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing
In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business
As the winter chill sets in, it’s time for small businesses to turn up the [...]
Dec
Making a List and Checking it Twice: Holiday Season Marketing Checklist
The holiday season is not only a time for festive decorations, joyful celebrations, and gift-giving, [...]
Nov
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Nov
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
Winter Marketing Trends: The Coming Season for Small Businesses
Hey there, small business owners! As the holiday season approaches, small businesses have a unique [...]
Nov
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Measuring Warmth: Using Analytics to Track User Engagement.
Hey there, fellow small business owners! I’m thrilled to share some insights with you today [...]
Nov
Spooky Sales: Using Halloween to Boost Your Marketing Efforts
The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]
Oct
Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change
Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Creative October Marketing Ideas for Small Businesses
October is the perfect month for businesses to get creative with their marketing efforts. With [...]
Oct
Back to School: The ABCs of Small Business Marketing
Since we’re in the back to school spirit, small businesses can take advantage of the [...]
Sep
Why Small Businesses Must Track Marketing Strategies
Small business owners face many challenges, from managing operations to staying competitive. One critical aspect [...]
Aug
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
Small Business Marketing Pop Quiz!
Marketing is the lifeblood of any small business. The engine drives growth, attracts customers, and [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing
Threads and Twitter stand out as powerhouses in their own right. While they share common [...]
Jul
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Why Social Media Engagement Is Important For Your Business
So, you’ve gained followers; that’s awesome! Everybody talks about the tips and tricks on how [...]
Jul
Navigating YouTube’s Marketing Waters for Small Businesses
Small business owners are constantly seeking new avenues to connect with their target audience and [...]
Jun
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
The Ultimate Guide to Small Business Marketing on a Budget
Starting a small business can be a daunting task, especially when it comes to marketing. [...]
Jun
Revolutionizing Small Business Operations with AI Technology
What is Responsive Generative AI? AI is the simulation of human intelligence in machines programmed [...]
May
Grand Opening: How to Create Buzz
If you are reading this, you’ve probably spent a lot of time and hard work [...]
May
Snapping Success: How Snapchat Elevates Small Business Marketing
Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]
May
How to Create Buzz Through your Blog
In today’s digital age, having a blog is essential for small businesses to connect with [...]
May
Key Components for Your Small Business’s Website Success
To make a lasting impression and achieve your online goals, it’s essential to understand the [...]
Apr
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
Sustainable Marketing Initiatives For Small Businesses
Spring is one of the most eagerly awaited seasons of the year. During this time [...]
Apr
March Madness Marketing – Bring The Buzz To Your Small Business
March Madness is one of the most exciting times of the year for sports fans [...]
Mar
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Mastering Instagram Marketing: Best Practices for Your Small Business
Instagram is a popular social media platform founded in 2010, allowing users to share photos, [...]
Feb
Essential Website Pages: What Your Site Must Include
To create a compelling and effective online platform, it’s crucial to know which pages your [...]
Feb
7 Marketing Tips To Crush Your Valentine’s Day Marketing!
Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]
Feb
7 Marketing Ideas For The New Year For Small Businesses
With the holidays behind us, it’s time to start thinking about the New Year and [...]
Dec
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
BC & Associates Marketing Promise: Client Happiness
When working with clients, we always look at their goals first. These goals can be [...]
Dec
3 Ways To Build A Small Business Community
Marketing & Sales Have Evolved Every small business owner wants to get their name out [...]
Nov
Email Newsletters: Why Should Small Businesses Include In Online Marketing Strategy
Email newsletters may seem outdated in 2022, but the truth is, they aren’t! E-Newsletters have [...]
Nov
Marketing For The Year’s Busiest Retail Weekend
Black Friday is THE retail benchmark for the holiday season. But with a whole weekend [...]
Nov
The Best Website Platforms for Non-Coders
A well-designed website establishes credibility and opens up a world of opportunities for reaching a [...]
Nov
4 Tips For A Perfect Marketing Package For Small Businesses
As a small business owner, you know that marketing is essential to growing your business. [...]
Nov
Tik Tok Guide For Small Businesses
What Is TikTok? TikTok is a popular social media platform that allows users to watch, [...]
Nov
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
Unlocking the Power of LinkedIn: How Small Businesses Can Thrive
LinkedIn, often regarded as the professional network of the digital age, holds immense significance for [...]
Oct
Open Fully Remote Part- Time 1099 Contract Marketing Position For Yarn Lovers
THE POSITION HAS BEEN FILLED We are looking for an organized, creative, flexible, reliable, and [...]
Sep
5 Small Business Holiday Marketing Tips
We are only two months away from the busy holiday shopping season. And for your small [...]
Sep
Website Don’ts: Common Website Mistakes to Avoid
Your website serves as your online storefront, your digital identity, and often the first point [...]
Sep
Pinning for Success: Harnessing Pinterest for Small Business Marketing
Pinterest has carved out a unique niche that holds immense potential for small businesses. If [...]
Sep
Don’t Overlook the Power of Pinterest
Facebook, Instagram, Twitter, LinkedIn… When considering how to market our brands, we frequently consider these [...]
Sep
Social Media & Technology Around The World! The Full Japan Experience
Have you ever wondered what social media is like in other parts of the world? [...]
Aug
Master Web Design: Essential Dos
Have you ever wondered what it takes to build a website that not only captures [...]
May
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Tips For Small Business Owners To Stay Focused
Are you heading back into a busy work environment? Maybe you are still working from [...]
Oct
Photography Tips For Your Small Business Products
When working with our small business clients on marketing and social media we often ask [...]
Oct
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Why Are Headshots Important?
First, let’s establish why headshots are important for your small business. Photos help put a [...]
Jun
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Three Easy Ways To Refresh Your Instagram Marketing Content
Creating new and fresh marketing content can be taxing especially with tools like Instagram’s algorithm [...]
Apr
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Small Business Marketing: What’s In It For Me?
W I I F M ? This clever little initialism should be the first thought, [...]
Apr
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Marketing Your Product: Buying Is an Emotional Decision
Why Do Consumers Buy One Product Over Another? 95% of all purchase decisions are subconscious, [...]
Mar
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