Category Archives: Business Basics
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Oct
Setting Expectations for Success: Building a Loyal Client Base with Ralph Velasco
In this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the [...]
Oct
Entrepreneurial Success Through Mortgage Note Investing with Nathan Turner
In this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest [...]
Oct
Breaking Down Mental Health Barriers for Entrepreneurs with Charlynn Ruan
In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits [...]
Oct
The Essential Guide to Product, Service, and Pricing Strategies for Small Businesses
Developing effective product, service, and pricing strategies is essential for success. This comprehensive guide explores [...]
Sep
Crafting Your Small Business Marketing Plan: A Comprehensive Guide
In today’s fast-paced market, the importance of a well-structured marketing plan cannot be overstated, especially [...]
Sep
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
Apr
Tech Pioneers & Global Teams: Redefining Entrepreneurship and Productivity with Ryan Angott
In this episode of “Spark & Ignite Your Marketing” podcast, we delve into the fascinating [...]
Apr
Mastering Your Marketing Budget: A Blueprint for Small Business Success
Navigating the realm of marketing as a small business owner can often feel like traversing [...]
Apr
Stepping Beyond: How Successful Entrepreneurs Thrive Outside Their Comfort Zone
In the entrepreneurial journey, the path less traveled often leads to true discovery and success. [...]
Mar
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success
As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]
Feb
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Work Realities: Behind the Scenes
The phrase “Behind the scenes” is commonly linked to movies and unseen processes. However, it [...]
Jun
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Value Your Team This Holiday
The holidays are a hectic time, both personally and professionally. Whether you are a small [...]
Dec
6 Tips For Printing Signs To Capture Attention & Customers
With so much of what we do for marketing residing in the digital world, it’s [...]
Sep
Fine-tune Your Marketing Vision In 2022
Where do you see your business as we look to close out 2021 and head [...]
Jan
The Future Of Shopping Online With Businesses
This past year, there have been a lot of changes that we small businesses have [...]
Apr
Small Business Marketing: What’s In It For Me?
W I I F M ? This clever little initialism should be the first thought, [...]
Apr
Four ways to help you achieve marketing success on social media platforms.Â
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
Choosing A Business Name
I have recently worked with a few folks who are starting new companies. These business [...]
Jun
How To Get Back To Business Post COVID-19
As more and more small businesses around the country are getting the green light to open [...]
May
Keeping Engagement High During Low Times
We know these are some extremely rough and unprecedented times due to the Coronavirus shutdowns [...]
Apr
Staying On Top Of Things When You’re Staying At Home (For Work!)
Working From Home Is Easy… Isn’t It? I was blessed with a very special opportunity [...]
Nov
Bring On The Marketing Spark in 2019
Why save cleaning until the spring? What better time to get your marketing house in [...]
Jan
Google Drive For Business
While trying to find a way to manage your business, you’ll run across a few [...]
Sep
It’s All “About Us”
In one paragraph, tell me why you want this job. “What job,?” you may ask. [...]
Aug
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug
4 Ways A Freelancer Can Keep Busy During the Summer Months
As summer progresses, sometimes the workload of a freelancer can begin slowing down. Client’s needs [...]
Jun
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
Freelancers, Small Businesses and Payment: Just Show Me the Money!
Dear reader, we don’t know each other well, so I’ll need you to trust me [...]
Mar