Category Archives: Marketing Strategy
Email Marketing Marketing Content Social Media Marketing
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Continue readingDec
Marketing Content Sales & Promotions
Year-Round Promotion Idea: Unwrap Savings Every Month!
Embrace the spirit of celebration all year long with our Year-Round Promotion Idea! This versatile [...]
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Community Podcast Episodes
Building Communities and Thriving Through Podcasting with Jennifer Henczel
In this week’s episode of Spark & Ignite Your Marketing, Jennifer Henczel shares her inspiring [...]
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Business Basics
Embracing the Sparks: Finding Joy, Clarity, and Purpose in Business and Life
Life is a mosaic of moments, often seemingly small yet brimming with the potential to [...]
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Sales & Promotions
Boost Your Impact with Winter Promotions: How Service-Based Businesses Can Thrive This Season
Winter often strikes fear in the hearts of service-based small business owners. The holiday season [...]
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What Are Social Media Reviews & How To Get More
What’s the first thing you do when deciding to try a new local restaurant or [...]
May
Video Marketing Trends And Why It Matters To Small Businesses
Companies are finding that video content is the most effective way to share news, entertainment, [...]
Apr
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
It’s National Marketing Day!
National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day [...]
Apr
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
What Is Digital Marketing For Small Businesses?
What is Digital Marketing? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, [...]
Winter Marketing Ideas for Businesses
Winter is here and with it comes a great time to reflect on fresh starts and [...]
Jan
How To Humanize Your Brand In 5 Steps
People want to do business with people. Not Brands! The first step I take with [...]
Dec
Merry Marketing & Happy New Customers!
The holidays are such a frantic, festive time of year! Every business, from the cupcake [...]
Dec
5 Tips for Working At-Home More Efficiently
A few years ago a quote began floating around the Internet, where I found it [...]
Nov
How Businesses Thrive On Social Media
Marketing messages are everywhere. On the television, radio, newspapers, our devices like cell phones, tablets [...]
Oct
The Psychology of Logo Design
So, you’ve decided to take your business to the next level with a marketing mindset, [...]
Oct
How To Maximize Your LinkedIn Profile
First impressions are powerful. Before meeting a prospective client or business contact, you put in [...]
Oct
How To Use Storytelling To Help Marketing
People want to do business with other people, not just a name and not just [...]
Sep
How Is Your Business Unique?
On the surface, this seems like a very easy question. Most folks have a canned [...]
Sep
How To Find Your Target Market
The world is full of people buying stuff. But the question is who will actually [...]
Jun
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Always Start With A Marketing Plan & Strategy
One of the biggest challenges business owners face is…focus. This applies to marketing as well. [...]
Mar
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