Author Archives: Beverly Cornell
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Nov
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Nov
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Nov
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Oct
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business
Thanksgiving Promotions That Drive Growth for Your Purpose-Driven Business Thanksgiving is just around the corner, [...]
Oct
Is Your Website Holding Your Purpose-Driven Brand Back? 10 Factors That Determine When It’s Time for an Upgrade
Let’s be real—your website is the digital heart of your purpose-driven brand. It’s where your [...]
Oct
20% Off Brand Spark – Ignite 2025 with Intention & Focus
As 2024 winds down and the holiday season approaches, many service-based business owners are feeling [...]
Oct
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business
Spooktacular Halloween Promotions That Will Elevate Your Service-Based Business The Halloween season is creeping up, [...]
Oct
The Essential Guide to Product, Service, and Pricing Strategies for Small Businesses
Developing effective product, service, and pricing strategies is essential for success. This comprehensive guide explores [...]
Sep
Creative Coffee Day Promotion Ideas to Boost Your Service-Based Business
Every October 1, coffee lovers worldwide celebrate their favorite beverage on International Coffee Day. If [...]
Sep
Crafting Your Small Business Marketing Plan: A Comprehensive Guide
In today’s fast-paced market, the importance of a well-structured marketing plan cannot be overstated, especially [...]
Sep
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
Fall Promotions Ideas for Service-Based Small Businesses to Boost Revenue and Attract More Clients
Fall Promotions Ideas for Service-Based Small Businesses to Boost Revenue and Attract More Clients As [...]
Sep
The Ultimate Guide to Marketing Measurement and Analytics for Small Business Owners
Data-driven marketing is essential for small businesses to thrive and succeed. By harnessing the power [...]
Mastering Your Online Presence: Essential Tips for Small Business Websites
In today’s digital age, your website is the cornerstone of your online presence and the [...]
Aug
The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding
The Power of Symbols in Branding Every service-based business understands the challenge of standing out [...]
Aug
Revolutionizing Small Business Marketing with 7 Augmented Reality (AR) Experiences
In today’s fast-paced digital world, staying ahead of the curve is key for small businesses [...]
Aug
The Ultimate Guide to Customer Loyalty and Retention for Small Businesses
Customer loyalty is the lifeblood of any small business. It’s not just about attracting new [...]
Aug
Marketing Strategies from Emily in Paris: What Service-Based Small Businesses Can Learn
Running a service-based small business often feels like a whirlwind of tasks and challenges. You’re [...]
Aug
Capture Your Summer Spirit: 5 Passport-Themed Promotions for Small Businesses
As the sunny days of summer approach, it’s time for small businesses to tap into [...]
Jul
How Amazon Prime Day Can Teach Service-Based Businesses About Marketing
As a service-based business owner, you’re constantly juggling multiple responsibilities—managing clients, overseeing operations, and, crucially, [...]
Jul
Capture More Clients: 7 Innovative Marketing Tactics for Small Businesses
As the vibrant colors of spring blossom around us, it’s the perfect time for small [...]
Jul
A Comprehensive Guide to Email Marketing For Small Businesses
In today’s digital age, where social media platforms and search engine algorithms dominate the marketing [...]
Jul
Now Hiring: Remote Work From Home Virtual Entry Level Marketing Associate
Ignite Your Marketing Career with Us as a Junior Marketing Associate! Are you a creative, [...]
Jul
Go For The Gold: 10 Summer Olympic Promotions For Your Small Business
It’s time to gear up for an event that promises excitement, unity, and a spirit [...]
Jun
Spark Success: 10 Patriotic Promotions to Elevate Your Small Business this 4th of July
As the warmth of spring gives way to the sizzle of summer, small businesses everywhere [...]
Jun
The Power of Social Proof: Elevating Your Small Business with Authenticity
In today’s digital landscape, where consumers are bombarded with endless options and choices, establishing trust [...]
Jun
Marketing Lessons from Inside Out 2 for Service-Based Businesses
Embracing Emotions in Marketing Running a service-based business is often an emotional rollercoaster. You pour [...]
Jun
Content Marketing Strategies for Service-Based Businesses: Creating Valuable and Engaging Content
Introduction Imagine this: You’re a small business owner, juggling multiple roles, from managing operations to [...]
Jun
Seize the Moment: 5 Creative Promotions for When the Boss is Away
Every moment presents an opportunity for small businesses to shine, especially when the boss is [...]
Jun
Maximizing Your Content: The Ultimate Guide to Repurposing Strategies for Small Business Owners
In today’s fast-paced digital landscape, creating high-quality content is essential for small businesses to attract [...]
Jun
Unlocking NBA Championship Marketing Magic: How Service-Based Businesses Can Learn from Basketball’s Biggest Stage
The Playbook for Service-Based Business Success Imagine your business is in the final seconds of [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Honoring Dad: 5 Unique Father’s Day Promotions for Small Businesses
Father’s Day is a special occasion dedicated to celebrating fathers and father figures for their [...]
Jun
Unlocking Success: The Power of Content Pillars for Small Businesses
In today’s digital landscape, creating compelling and consistent content is crucial for small businesses to [...]
May
Memorial Day Marketing Magic: 5 Promotions to Boost Your Small Business
Spring is blooming, and Memorial Day is just around the corner. It’s time to kick [...]
May
How to Measure and Analyze Your Digital Marketing Performance
Introduction Imagine this: You’ve just launched a new digital marketing campaign. You’ve spent countless hours [...]
May
5 Marketing Practices You Should Stop Doing Right Now
In the dynamic marketing landscape, success often hinges on a delicate balance between innovation and [...]
May
The Ultimate Guide to Social Proof: Building Trust and Boosting Conversions
Consumers are inundated with choices, making it increasingly challenging for businesses to stand out. One [...]
May
Gala Glam: Elevate Your Business with Met Gala-Inspired Promotions
The Met Gala, an annual fundraising gala for the benefit of the Metropolitan Museum of [...]
May
5 Creative Mother’s Day Promotions for Small Businesses
As the buds bloom and the air fills with fresh flowers, it’s time to celebrate [...]
May
Building Strong Community Connections: 5 Innovative Ways for Small Businesses to Engage Locally
In the bustling small business world, success often hinges on more than quality products or [...]
Apr
Humanizing Online Community Engagement: Strategies for Small Business Owners
In today’s digital landscape, small businesses must go beyond mere presence and actively humanize their [...]
Apr
May the 4th Be with You: Galactic Promotions for Your Small Business
Are you ready to celebrate May the 4th in style and boost your small business [...]
Apr
Understanding the TikTok Ban: What Small Business Owners Need to Know
In recent months, the TikTok ban has been a hot topic, leaving many small business [...]
Apr
Saddle Up for Success: Marketing Promotions for the Kentucky Derby
As the iconic Kentucky Derby approaches, businesses nationwide are gearing up to capitalize on the [...]
Apr
The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential
In today’s digital age, social media is the linchpin of effective branding and marketing strategies, [...]
Apr
From the Court to the Market: What Caitlin Clark’s Basketball Play Can Teach Small Businesses
In competitive basketball, players like Caitlin Clark, known for their exceptional skills and strategies on [...]
Apr
The True Value of Partnership: Inside the Costs of Collaborating with a Marketing Agency
Today, we’re taking you behind the scenes to discuss a topic close to our hearts [...]
Apr
Email Marketing Tactics for Service-Based Businesses That Actually Work
Introduction Hey there, fellow business owners! Let’s talk about something that probably frustrates many of [...]
Apr
Mastering Your Marketing Budget: A Blueprint for Small Business Success
Navigating the realm of marketing as a small business owner can often feel like traversing [...]
Apr
Shine Bright with Solar Eclipse Promotions: 5 Bold Ideas for Small Businesses
Hey there, stargazers and savvy entrepreneurs! Get ready to witness a celestial spectacle as we [...]
Apr
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing
Marquis Who’s Who Honors Beverly Cornell for Expertise in Marketing Beverly Cornell is noted for [...]
Apr
Rock Your Small Business with Coachella-Themed Promotions
Coachella isn’t just a music festival; it’s a cultural phenomenon that attracts thousands of music [...]
Apr
Tax Day Promotions: Fun Ways to Boost Your Business and Relieve Tax Day Stress
As Tax Day approaches in the United States on April 15th, small business owners have [...]
Apr
How to Leverage Social Media for Small Business Growth
Hey there, fellow entrepreneur! I’m pumped to tell you about a guide I wrote to [...]
Mar
Stepping Beyond: How Successful Entrepreneurs Thrive Outside Their Comfort Zone
In the entrepreneurial journey, the path less traveled often leads to true discovery and success. [...]
Mar
Slam Dunk Your Sales with March Madness Promotions for Small Businesses
March Madness is more than just a college basketball tournament. It’s a cultural phenomenon that [...]
Mar
The Ultimate Guide to Podcasting: Tools, Tips, and Best Practices for Small Businesses
Are you ready to join the podcasting revolution and take your small business to the [...]
Mar
How to Turn Your Service-Based Business Website into a Lead-Generation Machine
Is your service-based business website not performing as well as you’d like? Are you struggling [...]
Mar
Local SEO Strategies for Service-Based Businesses: Capturing Local Customers
Running a service-based business can often feel like a juggling act, especially when it comes [...]
Mar
Egg-citing Easter Promotions: Hatching Ideas for Small Businesses to Grow
As spring blooms and Easter festivities approach, small businesses have a golden opportunity to tap [...]
Mar
EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship
In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]
Mar
Roll Out the Red Carpet: Oscars Promotions for Small Businesses
Lights, camera, action! It’s time to roll out the red carpet and shine like a [...]
Mar
Spring into Success: 5 Fun Promotions to Elevate Your Small Business this Season
Spring has sprung, and with it comes a fresh opportunity to breathe new life into [...]
Mar
New Podcast “Spark & Ignite Your Marketing” Launches on February 29th
Beverly Cornell BC & Associates Marketing [email protected] (971) 238-3759 FOR IMMEDIATE RELEASE February 29, 2024 [...]
Feb
Mastering Small Business Marketing Strategies For Growth
Hey there, fearless entrepreneurs! If you’re steering a small business ship and are ready to [...]
Feb
Shamrock Your Sales: 10 St. Patrick’s Day Promotion Ideas for Small Businesses
Prepare to paint the town green and celebrate St. Patrick’s Day in style! As small [...]
Feb
The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm
Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
Crafting Your Content Pillars: Essential Marketing Strategies for Authors
Do you love writing stories and dream of becoming a famous author? Do you want [...]
Feb
The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It
In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]
Feb
The Art of Branding: A Blueprint for Authors to Craft Their Identity
In the competitive landscape of the literary world, branding is more than just a logo [...]
Feb
Unveiling the Hidden Gems: The Power of Easter Eggs in Author Marketing
Welcome to the world of Easter eggs in marketing – where hidden gems lie waiting [...]
Feb
Email Newsletter List Building Guide For Authors
Building Your Email Newsletter List In addition to your author’s website, an email newsletter is [...]
Feb
Crafting Your Author Website: A Guide to Building an Online Presence that Shines
In today’s digital age, having a professional and captivating author website is essential for connecting [...]
Feb
Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters
According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
Introduction As a service-based business owner, you know how challenging it can be to stand [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success
Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]
Feb
Unleash the Fun: 5 Mardi Gras Promotion Ideas for Small Businesses
Hey there, fabulous entrepreneurs! Get ready to unleash the fun and excitement of Mardi Gras! [...]
Feb
Love is in the Air: Crafting Irresistible Valentine and Love-Themed Promotions for Your Small Business
As Valentine’s Day approaches, it’s time to think beyond the clichéd teddy bears and boxes [...]
Feb
Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success
As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]
Feb
Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse
Can you believe it? Facebook, the social media titan we all know and love (and [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
Unlocking the Power of Super Bowl Promotions: 5 Dynamic Ideas For Small Businesses
With almost 30 years of experience in the marketing industry, we’ve witnessed firsthand the transformative [...]
Jan
Crafting a Unique Brand Story for Your Small Business
In the vast landscape of small business competition, standing out is crucial for success. Your [...]
Jan
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
From Touchdowns to Triumphs: How the Detroit Lions’ Super Bowl Run Sparks Small Business Success
Are you ready for an electrifying touchdown in the world of marketing? As someone who [...]
Jan
Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing
In the fast-paced world of marketing, staying ahead of the curve has always been a [...]
Jan
How to Use Social Media to Grow Your Service-Based Business
As a service-based business owner, you’ve likely experienced the frustration of seeing low engagement on [...]
Jan
Brand Makeover: Transforming Your Image for the New Year
As we approach the new year, it’s the perfect time to take a closer look [...]
Jan
BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing
In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]
Jan
Celebrating 18 Years of LinkedIn: A Journey Through Evolution and Marketing Triumphs
As I proudly celebrate my 18th LinkedIn anniversary (I joined 1/4/2006) here at BC & [...]
Jan
Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year
In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
SEO Best Practices for Service-Based Businesses: Improve Search Rankings and Increase Organic Traffic
Introduction As a service-based business owner, you know the frustration of pouring time and effort [...]
Dec
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec