From email to “influencer,” there are many ways to leverage and target marketing efforts to promote your business. One of the most genuine and organic methods is focusing on your marketing content for your small business.
Creating Effective Marketing Content Is Key
In creating and distributing valuable, relevant, and consistent marketing content for your small business to attract and garner interest, respect, and credibility with your target audience, your business will go a long way in creating a profitable customer relationship. According to Hubspot, 70% of marketers are actively investing in content marketing so although we don’t always say follow the crowd, in this instance, the majority has the right idea. You don’t want to get left behind.
Your Method Matters
With so many ways to reach consumers now and in such a personal and targeted manner, it’s easy to think that directly promoting your brand and product is enough. But by positioning your small business as a trusted voice in the field through solid, regularly distributed, and entertaining content, you can help create interest in your message without the hard-hitting sales approach.
1. Writing Blog Content That Informs, Entertains, Educates, And Ultimately Sells
Writing about your product or services isn’t always the way to go here. Sure, highlighting your new gadget is great but getting to the reason why it’s necessary and highlighting the need behind it goes a long way in promoting the solution – your product. How do you solve your customers’ pain? What are the benefits vs. the features? How can you add regular content to your site based on your keywords to help with your SEO. 86% of companies produce blog content compared to other formats so you’ll be in good company here!
2. Social Media Marketing For Small Businesses
In 2023, the number of global social media users is expected to reach almost 3.43 billion. With so MANY users, social media is somewhat an anomaly – not only is it in and of itself a great venue for content marketing when used as the method to relay your marketing message but it also can be the perfect channel to funnel your other marketing content through. For example, you can share your awesome blog post to Facebook, Google My Business, Twitter, Pinterest, and Instagram. You could even take that post and make it a video for Youtube. Content can be repurposed all around the web.
3. Infographics
Infographics are a great way to share tips and statistics to promote the need for your brand. For example, by graphically sharing statistics of tooth decay and dental procedures with your potential patients in one handy chart, you can show the needs for your dental practice services without needing to say so directly. Take a blog post or a video and make it a graphic to share the information instead.
4. Videos
The perfect medium for focusing on showing and not telling why you’re the go-to source for your business, videos allow your brand to visually promote your product or service. with 96% of people have watched an explainer video to learn more about a product or service, it’s an ideal method of marketing your message. But don’t just make it a “how-to” video, get out there and have fun with it. If you’re looking to demonstrate how your hair salon is cutting edge, have staff share videos from their latest conference where they’re learning the hottest trends. Fitness Center? Ask loyal customers to do a mini-case study and share their experience, creating a real-world experience to which new customers can relate. Protip, add subtitles so people can watch with the sound off and also add to your SEO.
5. Podcasts
A great way to add a personal touch to your brand, are podcasts that allow you a true voice in getting your message out. By featuring topics of interest to your customer base and focusing on issues they are concerned with that relate to your business, you not only are building a relationship but you also are providing a service to remedy problems they may have that only your product or service can resolve. Inviting guest experts to share their knowledge is a great way to expand your audience too. With the increase of smart speakers in homes, the opportunity to listen to podcasts has also increased resulting in more than half of Americans age 12-34 listing to podcasts on a monthly basis. We hear Facebook is launching a new audio messaging/podcast feature soon.
Continually monitoring and checking analytics for your content marketing efforts can help you fine-tune where you place your efforts and what marketing content is working for your small business. By gauging engagement, you can focus your time and money on where it will make the most impact. If you would love some support to determine what content marketing methods are best suited to your small business, reach out to our team at BC & Associates Marketing. We can help build a plan for your business to get you noticed and get you results.
