Tag Archives: digital marketing
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Mastering Your Online Presence: Essential Tips for Small Business Websites
In today’s digital age, your website is the cornerstone of your online presence and the [...]
Aug
Marketing Strategies from Emily in Paris: What Service-Based Small Businesses Can Learn
Running a service-based small business often feels like a whirlwind of tasks and challenges. You’re [...]
Aug
Maximizing Your Content: The Ultimate Guide to Repurposing Strategies for Small Business Owners
In today’s fast-paced digital landscape, creating high-quality content is essential for small businesses to attract [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
How to Measure and Analyze Your Digital Marketing Performance
Introduction Imagine this: You’ve just launched a new digital marketing campaign. You’ve spent countless hours [...]
May
Digital Domination: Navigating Online for Your Business
Welcome to the digital age, where the online landscape is crucial to business success. In [...]
Apr
The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential
In today’s digital age, social media is the linchpin of effective branding and marketing strategies, [...]
Apr
The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm
Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing
In the fast-paced world of marketing, staying ahead of the curve has always been a [...]
Jan
Top 10 Common Digital Marketing Mistakes Service-Based Businesses Make and How to Avoid Them
Introduction Running a service-based business is a challenging endeavor. Not only do you need to [...]
Nov
Social Media Marketing and Community Engagement Tips For Small Business Owners
As a small business owner, you know the importance of social media marketing. However, simply [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Creative October Marketing Ideas for Small Businesses
October is the perfect month for businesses to get creative with their marketing efforts. With [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
How to Build and Maintain a Strong Online Reputation for Your Service-Based Business
As a service-based business owner, have you ever stayed awake at night, worrying about that [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Sustainable Marketing Initiatives For Small Businesses
Spring is one of the most eagerly awaited seasons of the year. During this time [...]
Apr
7 Marketing Ideas For The New Year For Small Businesses
With the holidays behind us, it’s time to start thinking about the New Year and [...]
Dec
Website Don’ts: Common Website Mistakes to Avoid
Your website serves as your online storefront, your digital identity, and often the first point [...]
Sep
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Sharpen Your Small Business Marketing To Get Results
The past year has brought so many unforeseen and sometimes insurmountable challenges to all of [...]
Mar
Want Email Subscribers? Connect the Digital Marketing Dots!
By the year 2019, it is estimated there will be 2.9 billion email users worldwide. [...]
May