Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
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Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
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Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
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How to Turn Your Service-Based Business Website into a Lead-Generation Machine
Is your service-based business website not performing as well as you’d like? Are you struggling [...]
Mar
Local SEO Strategies for Service-Based Businesses: Capturing Local Customers
Running a service-based business can often feel like a juggling act, especially when it comes [...]
Mar
An Author’s Entrepreneurial Journey with Kerri Schlottman
The episode begins with an introduction to Kerri Schlotman, an accomplished writer whose latest novel, [...]
Mar
Egg-citing Easter Promotions: Hatching Ideas for Small Businesses to Grow
As spring blooms and Easter festivities approach, small businesses have a golden opportunity to tap [...]
Mar
EmpowerHer Journey: Unleashing the Power of Female Entrepreneurship
In celebration of International Women’s Day, we spotlight the incredible journey of women entrepreneurs and [...]
Mar
Roll Out the Red Carpet: Oscars Promotions for Small Businesses
Lights, camera, action! It’s time to roll out the red carpet and shine like a [...]
Mar
A Tail Wagging Tale of Passion, Pets, and Prosperity with Tony Caruso
In this riveting episode of “Spark & Ignite Your Marketing,” we dive deep into the [...]
Mar
Spring into Success: 5 Fun Promotions to Elevate Your Small Business this Season
Spring has sprung, and with it comes a fresh opportunity to breathe new life into [...]
Mar
Harnessing The Adventure Tourism Boom with Scott Brills
In this captivating episode of Spark & Ignite Your Marketing titled: “Unleashing Potential in the [...]
Feb
From Commercial Deals to Musical Heals with Benji Rosenzweig
Welcome to another episode of “Spark & Ignite Your Marketing,” where we dive deep into [...]
Feb
Joyful Journeys: Transforming Lives and Businesses with Katy Bee
Note: As this is a new endeavor, we are still figuring out the tech. Bear [...]
Feb
New Podcast “Spark & Ignite Your Marketing” Launches on February 29th
Beverly Cornell BC & Associates Marketing [email protected] (971) 238-3759 FOR IMMEDIATE RELEASE February 29, 2024 [...]
Feb
How to Excel in Video Marketing: Mastering YouTube and Beyond
Throughout my journey with BC & Associates Marketing, I’ve seen firsthand how video marketing has [...]
Feb
Mastering Small Business Marketing Strategies For Growth
Hey there, fearless entrepreneurs! If you’re steering a small business ship and are ready to [...]
Feb
Shamrock Your Sales: 10 St. Patrick’s Day Promotion Ideas for Small Businesses
Prepare to paint the town green and celebrate St. Patrick’s Day in style! As small [...]
Feb
The Power of Podcasting: Unleashing Your Brand’s Voice in the Digital Realm
Welcome to the dynamic world of podcasting! In this blog post, we’ll embark on an [...]
Feb
Unveiling the Maze: 10 Common Marketing Challenges Faced by Small Businesses
Hey there, entrepreneurs! I’m Beverly, your trusty guide in the marketing jungle for over 25 [...]
Feb
Crafting Your Content Pillars: Essential Marketing Strategies for Authors
Do you love writing stories and dream of becoming a famous author? Do you want [...]
Feb
The Magic of Experiential Marketing for Book Clubs: Why Authors Should Embrace It
In today’s rapidly evolving digital landscape, traditional marketing strategies alone may not be enough to [...]
Feb
The Art of Branding: A Blueprint for Authors to Craft Their Identity
In the competitive landscape of the literary world, branding is more than just a logo [...]
Feb
Unveiling the Hidden Gems: The Power of Easter Eggs in Author Marketing
Welcome to the world of Easter eggs in marketing – where hidden gems lie waiting [...]
Feb
Email Newsletter List Building Guide For Authors
Building Your Email Newsletter List In addition to your author’s website, an email newsletter is [...]
Feb
Crafting Your Author Website: A Guide to Building an Online Presence that Shines
In today’s digital age, having a professional and captivating author website is essential for connecting [...]
Feb
Customer Experience Is The Battlefield: Why Mapping Your Customer Journey Matters
According to Salesforce, the customer journey has a significant impact on sales. In fact, businesses [...]
Feb
The Power of Storytelling in Marketing Your Service-Based Business
Introduction As a service-based business owner, you know how challenging it can be to stand [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success
Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]
Feb
Charming the Market: The Coquette Trend & Your Small Business
Hello there, coquette entrepreneurs! If you’ve been watching the latest social media trends, you’ve probably [...]
Feb
Unleash the Fun: 5 Mardi Gras Promotion Ideas for Small Businesses
Hey there, fabulous entrepreneurs! Get ready to unleash the fun and excitement of Mardi Gras! [...]
Feb
Love is in the Air: Crafting Irresistible Valentine and Love-Themed Promotions for Your Small Business
As Valentine’s Day approaches, it’s time to think beyond the clichéd teddy bears and boxes [...]
Feb
Grammy Glam: How Musicians Harness the Power of the Grammys for Marketing Success
As a boutique small business marketing agency dedicated to empowering female entrepreneurs, we understand the [...]
Feb
Celebrating 20 Years of Facebook: The Evolution of Social Media Powerhouse
Can you believe it? Facebook, the social media titan we all know and love (and [...]
Feb
Storytelling: Why It’s So Powerful For Small Business Marketing
Storytelling isn’t just about telling bedtime stories to your kid! It’s a force that can [...]
Feb
Love Your Business: 5 Ways We Help Entrepreneurs
Love is in the air, and at BC & Associates Marketing, a small business marketing [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
Unlocking the Power of Super Bowl Promotions: 5 Dynamic Ideas For Small Businesses
With almost 30 years of experience in the marketing industry, we’ve witnessed firsthand the transformative [...]
Jan
Crafting a Unique Brand Story for Your Small Business
In the vast landscape of small business competition, standing out is crucial for success. Your [...]
Jan
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
New Book Release: “Marketing For Entrepreneurs: The Quick Guide to Sparking Your Opportunity and Igniting Your Marketing
Beverly Cornell BC & Associates Marketing [email protected] 971-238-3759 FOR IMMEDIATE RELEASE New Book Release: “Marketing [...]
Jan
Local SEO: Your Small Business’s Guide to New Markets
Entrepreneurs! welcome to the transformative Local SEO (Search Engine Optimization) world. In this journey, we’ll [...]
Jan
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
From Touchdowns to Triumphs: How the Detroit Lions’ Super Bowl Run Sparks Small Business Success
Are you ready for an electrifying touchdown in the world of marketing? As someone who [...]
Jan
Navigating the Complex Landscape: Unraveling the Intricacies of Modern Marketing
In the fast-paced world of marketing, staying ahead of the curve has always been a [...]
Jan
Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation
Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]
Jan
How to Use Social Media to Grow Your Service-Based Business
As a service-based business owner, you’ve likely experienced the frustration of seeing low engagement on [...]
Jan
Brand Makeover: Transforming Your Image for the New Year
As we approach the new year, it’s the perfect time to take a closer look [...]
Jan
BC & Associates Marketing Helps Small Businesses Spark Your Unique Opportunities & Ignite Your Marketing
In the fast-paced and competitive business world, small enterprises often face the challenge of standing [...]
Jan
Celebrating 18 Years of LinkedIn: A Journey Through Evolution and Marketing Triumphs
As I proudly celebrate my 18th LinkedIn anniversary (I joined 1/4/2006) here at BC & [...]
Jan
Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year
In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]
Jan
Naughty or Nice? The Dos of Small Business Holiday Marketing
The holiday season is a time for joy, love, and giving. It is also a [...]
Dec
SEO Best Practices for Service-Based Businesses: Improve Search Rankings and Increase Organic Traffic
Introduction As a service-based business owner, you know the frustration of pouring time and effort [...]
Dec
Jingle All the Way to Success: Unwrap the Power of Emotional Marketing for Small Businesses
‘Tis the Season for Emotional Marketing Magic The holiday season is upon us, and for [...]
Dec
Baby, It’s Cold Outside: 5 Winter Marketing Tips to Warm Up Your Small Business
As the winter chill sets in, it’s time for small businesses to turn up the [...]
Dec
Making a List and Checking it Twice: Holiday Season Marketing Checklist
The holiday season is not only a time for festive decorations, joyful celebrations, and gift-giving, [...]
Nov
The Psychology of Holiday Marketing: Small Business Insights
The holiday season is just around the corner, and for small business owners, it’s the [...]
Nov
Dreaming of a White Christmas Campaign: Creative Marketing Ideas for Small Businesses
The holidays are approaching, and it’s time to start restructuring your marketing strategies to fit [...]
Nov
The Thanksgiving Marketing Feast: Expressing Gratitude to Your Customers
In a world where small businesses constantly compete for customers, it’s important to remember the [...]
Nov
Top 10 Common Digital Marketing Mistakes Service-Based Businesses Make and How to Avoid Them
Introduction Running a service-based business is a challenging endeavor. Not only do you need to [...]
Nov
Winter Marketing Trends: The Coming Season for Small Businesses
Hey there, small business owners! As the holiday season approaches, small businesses have a unique [...]
Nov
The Cozy Side of Marketing: Content That Resonates Emotionally
Content marketing goes beyond fun TikTok dancing and witty tweets (or, “X’s” as of late); [...]
Nov
Measuring Warmth: Using Analytics to Track User Engagement.
Hey there, fellow small business owners! I’m thrilled to share some insights with you today [...]
Nov
Spooky Sales: Using Halloween to Boost Your Marketing Efforts
The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]
Oct
Social Media Marketing and Community Engagement Tips For Small Business Owners
As a small business owner, you know the importance of social media marketing. However, simply [...]
Oct
Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change
Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
As the fall season approaches, it’s time for small business entrepreneurs to start thinking [...]
Oct
Casting Spells with Influencer Marketing for Small Business
As the leaves fall and Halloween approaches, now is the perfect time to discover how [...]
Oct
Creative October Marketing Ideas for Small Businesses
October is the perfect month for businesses to get creative with their marketing efforts. With [...]
Oct
How to Create an Effective Digital Marketing Strategy for Service-Based Businesses
Introduction Are you tired of your service-based business getting lost in the vast sea of [...]
Oct
The Ultimate Guide to Building a Strong Service-Based Brand
Introduction Struggling to establish a clear and consistent brand identity? Do you feel like your [...]
Sep
Back to School: The ABCs of Small Business Marketing
Since we’re in the back to school spirit, small businesses can take advantage of the [...]
Sep
Why Small Businesses Must Track Marketing Strategies
Small business owners face many challenges, from managing operations to staying competitive. One critical aspect [...]
Aug
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
Small Business Marketing Pop Quiz!
Marketing is the lifeblood of any small business. The engine drives growth, attracts customers, and [...]
Aug
AI in Marketing: Enhancing Small Business Strategies
The Rise of AI in Marketing Artificial Intelligence is transforming the marketing industry, with businesses [...]
Aug
How to Build and Maintain a Strong Online Reputation for Your Service-Based Business
As a service-based business owner, have you ever stayed awake at night, worrying about that [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
Five Essential Digital Marketing Tools For Small Businesses
With so much of everything we do for work – and life – now done [...]
Aug
The A-Z Guide to Branding and Digital Marketing for Service-Based Businesses
Are you a service-based business owner feeling overwhelmed by the myriad of branding and digital [...]
Jul
Threads vs. Twitter: Unveiling the Dynamic Duo for Small Business Marketing
Threads and Twitter stand out as powerhouses in their own right. While they share common [...]
Jul
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Why Social Media Engagement Is Important For Your Business
So, you’ve gained followers; that’s awesome! Everybody talks about the tips and tricks on how [...]
Jul
Making Your Social Media Sparkle: Unleash the Magic for Your Small Business.
In the current digital era, your small business needs to distinguish itself from the competition, [...]
Jul
Navigating YouTube’s Marketing Waters for Small Businesses
Small business owners are constantly seeking new avenues to connect with their target audience and [...]
Jun
Work Realities: Behind the Scenes
The phrase “Behind the scenes” is commonly linked to movies and unseen processes. However, it [...]
Jun
Best Email Newsletter Practices For Small Businesses
Effective email marketing can differentiate success and failure in a small business. Newsletters are a [...]
Jun
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Facebook and Marketing for Small Businesses
Harnessing the power of social media is essential for any successful marketing strategy. And when [...]
Jun
The Ultimate Guide to Small Business Marketing on a Budget
Starting a small business can be a daunting task, especially when it comes to marketing. [...]
Jun
Revolutionizing Small Business Operations with AI Technology
What is Responsive Generative AI? AI is the simulation of human intelligence in machines programmed [...]
May
TikTok Triumph: Mastering Marketing on the World’s Hottest Short-Video Platform
With TikTok, users can make, share, and find short films on TikTok. ByteDance, a Chinese [...]
May
Grand Opening: How to Create Buzz
If you are reading this, you’ve probably spent a lot of time and hard work [...]
May
Snapping Success: How Snapchat Elevates Small Business Marketing
Snapchat, the ephemeral and visually captivating social platform, has emerged as a surprising and potent [...]
May
How to Create Buzz Through your Blog
In today’s digital age, having a blog is essential for small businesses to connect with [...]
May
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Key Components for Your Small Business’s Website Success
To make a lasting impression and achieve your online goals, it’s essential to understand the [...]
Apr
How to Grow Social Media For A Small Business
As a Small Business, growing your social media can sometimes seem daunting. To boost your [...]
Apr
Sustainable Marketing Initiatives For Small Businesses
Spring is one of the most eagerly awaited seasons of the year. During this time [...]
Apr
March Madness Marketing – Bring The Buzz To Your Small Business
March Madness is one of the most exciting times of the year for sports fans [...]
Mar
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar