Category Archives: Advertising
Sales & Promotions
Boost Your Impact with Winter Promotions: How Service-Based Businesses Can Thrive This Season
Winter often strikes fear in the hearts of service-based small business owners. The holiday season [...]
Continue readingNov
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
Let me set the stage: I’ve read the book, devoured every magical page. I’ve seen [...]
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Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
The Power of Effective Communication in Legislative Advocacy with Danielle Gross
Welcome to another impactful episode of Spark & Ignite Your Marketing! I’m your host, Beverly [...]
Jul
Maximizing Profits with Precision: Expert Insights on Google Ads with Cally Pedersen
Google Ads Strategies for Small Business Welcome to another episode of Spark & Ignite Your [...]
May
5 Marketing Practices You Should Stop Doing Right Now
In the dynamic marketing landscape, success often hinges on a delicate balance between innovation and [...]
May
Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success
Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]
Feb
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
3 Ways Small Businesses Can Achieve Balance In Social Media Marketing
When we market our businesses we know social media is a very powerful platform for [...]
Jun
Four ways to help you achieve marketing success on social media platforms.Â
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
How To Use Instagram as a Sales Tool
Selling on Instagram can be tricky. While a fantastic platform for retailers because of the [...]
Aug
Facebook Ads: Five Obvious Reasons Why You Should Use For Your Business!
Facebook Advertising: Why? Let’s chat about why your business should be utilizing Facebook Ads to [...]
May
Must Haves When Marketing To Millennials
Millennials may not be perfect, but they are the future. No business, large or small, [...]
Apr
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr
What’s The Difference Between Marketing, Advertising and Public Relations?
Many times clients ask for a specific need like marketing, advertising, public relations or business [...]
Mar
What is Marketing?
There are many different definitions of marketing but I really like this one. Marketing is [...]
May
Should I Cancel My Yellow Page Ads?
One of the most difficult marketing decisions a small retail business must make is whether [...]
Dec