Facebook Advertising: Why?
Let’s chat about why your business should be utilizing Facebook Ads to reach your target market.
5 Reasons to use Facebook Ads
- First, according to data gathered by Statista, Facebook has 2.2 billion monthly users! Just sit and let that marinate for a second. Every possible kind of customer persona is on one platform. You just have to do the work to find your target market.
- Next, Facebook has an endless supply of customer data based on your behavioral intent. What you do on Facebook from sharing what’s on your mind, to liking different restaurants, gives Facebook an idea of who you are as a person. Do this over the matter of years and it knows you better than you know yourself! Of course, this is a super assist! I and many other marketers, therefore, believe this makes it easier to place a business’s product or service in front of the people ready to take action.
- Thirdly, I’m a firm believer in Facebook’s Retargeting on and off of the platform. It is one of the best ways to ensure customer retention. This important feature allows you to guide and track the customer through a buying journey. I say this is by far the best way to nurture customers. I am able to keep them aware and engaged with what your business has to offer.
4. Equally as important as the retargeting, I believe is being able to measure the data gathered and tweaking it for better performance. Businesses don’t have to guess anymore. Unlike traditional advertising, Facebook Ads are everything but throwing spaghetti at the wall and hoping it sticks! I for one am glad that I actually enjoy learning how to read data and analytics.
5. Lastly, Facebook allows for scaling on a level no other platform does. I know this can be achieved by the smallest of businesses. In fact, there are already many small businesses that can attest to this achievement. I’ll put it another way. Indeed, I can reach my city and state but what about even my entire country?! By all means, if that is all you desire, go for it. In the meantime, I’m seeing businesses go beyond what they even had in mind when they first opened. The fact of the matter is, Facebook Advertising gives a gateway to expansion to the big dreamers amongst small business owners. So, don’t be afraid of wanting more. Just make sure to use Facebook ads to get it!
