National Marketing Day is a fun day to celebrate! However, we celebrate marketing every day around here! But really, who doesn’t love a reason to celebrate? Inject some of the unexpected into your business calendar by playing into the wealth of all the off-the-wall and particular holidays. Whether you’re a small online shop competing against the giants or a brick-and-mortar small business hustling to stake out your sliver of the market, inviting your customers can pay off in more ways than one. Providing a unique and festive shopping experience fosters engagement and potential benefits for your business.
Choose Fun Holidays That Speak To Your Audience
You’ve got a quaint bookstore in town, and sales are sluggish due to the ever-present smartphones and tablets in customers’ hands. Approach things differently and play to your product’s strengths by working themed days into your calendar. March 4th is Unplug Day. Invite customers to the store to get away from the rat race for a few hours by inviting readers to spend some time with a book. Encourage staff to guide guests to areas of interest and set up a cozy seating area to allow bibliophiles in training to find a new favorite book. Offer themed drinks and treats to promote lingering over your newest titles and incentives to those who don’t look at their phone once in the store!
And don’t forget about Read a Book Day on September 6th. Gear it to young readers. Encourage parents to bring children to story time to introduce kids to new classics and foster the joy of the touch and feel of a new book in their hands. Set up a craft for little hands to get busy while parents catch a break and find a new title to consider. Or set up a book challenge to encourage young and old readers to commit to reading a themed title a month. Be sure to provide space for a Meetup to allow for book discussions. By knowing your audience and appealing to their interests, themed days can offer a unique experience. This helps you become the go-to source for your product and support a community of shared interests.
Make National Marketing Day & Holidays Fun
Are you having difficulty filling tables on weeknights at your family-style restaurant? Think outside the dinner specials and offer something unexpected. Feature a key off-the-wall holiday once a month and play it up! Maybe May The 4th Be With You falls on a slow Tuesday. Make it a family night, invite themed characters to mingle with diners, and have staff go by character names for the day. There’s no reason the customers are the only ones having fun; get staff in on the antics, too.
If you are looking for ways to get customers into your toy store, plan a special UFO Day on July 2nd. Run specials on science-themed toys, crafts, and kits and have staff wear neon or space-themed outfits like NASA t-shirts or goofy costumes. Invite customers to wear something space-themed for a special discount themselves! If you and your staff are having fun with it, it shows. And remember, the holiday you decide to feature doesn’t have to be an obvious extension of your business. Don’t always go for the given – sometimes, the more off the wall, the more entertaining the fit!
Encourage Social Sharing & Offer Rewards
Who says only those who attend can be in on the holiday action? Invite customers to share live videos of themselves trying on your hat collection on January 15th for, you guessed it, Hat Day, and invite others to come down and do the same. Or offer a free dessert during their next visit to those who tag a photo of their table via Instagram on June 21st, National Selfie Day. By inviting customers to share their experience via social media, a visit to your store turns purchasing a product from a transaction to a social experience.
Additionally, with so many options available to purchase everything online, making the in-store visit dynamic and rewarding helps ensure that customers turn to you when purchasing. And don’t forget National Know Your Customer Day is October 20th this fall, which gives you plenty of time to start putting your plan in motion!
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