Social media audits are a necessary part of every business. While sometimes tedious, they provide an opportunity to review your content, your clientele, and your business to ensure that all of your content remains relevant and applicable, especially in an ever-evolving market.
Not everyone has the time or resources to perform an audit weekly, monthly, or quarterly. If you find yourself struggling to meet these quotas, be sure to review these key aspects of social media marketing when you do have time.
1. Biographies/About Us on Social Media
One of the most straightforward ways to connect with clients is to use your pages’ biography, or about me, section. When audit time rolls around, you should check that your biography page is consistent, coherent, and quick. Potential clients shouldn’t be left scratching their heads over any of that page; it is one of the easiest ways to advertise what your business is about and who it appeals to. Check to make sure that it is easy to read, visually attractive, and full of keywords that will make sure it appears in any potential searches.
2. Social Media Photos
We live in a society driven by aesthetics. Because of the rise of websites like Instagram, every social media account should operate on the principle that visuals dictate the attraction of potential viewers. A significant part of that is ensuring that all of your social media accounts, ranging from LinkedIn to Facebook, feature visually attractive and clean aesthetics. Pixelated, messy, or unprofessional images are sure to detract from any otherwise professional content shown on your account.
3. Social Media Content
An important part of social media audits is checking your content. Are you posting things relevant to your clientele? If not, it may be time to rethink your approach. Everyone loves a good meme, but these are not always a great way to approach clients. Are you checking your analytics? Make sure that you are consistently engaging with your followers and clients. There are tons of resources to help with this. Adrienne Richardson has some great, and sometimes silly, questions to help you brainstorm approaching your clients.
4. Customers on Social Media
Speaking of clients/customers, when was the last time you interacted with them? Having followers and likes is one thing… Having a base that actively interacts is entirely different. Audit time means it is time to review your analytics and determine if the content you’re posting is the best approach to the demographics that frequent your pages.
5.Genuine and Quick Social Media Interactions
Every post has the potential to be popular. Whether it runs viral or falls on deaf ears is entirely up to you and your base. You can send a post out but it is very important to check back on the popularity of the post. Not doing so has potential to alienate you from your base. This intersects with content and should be reviewed together!
Social Media Audits are Vital
Social media audits are vital to running a campaign that not only interacts clients but also attracts new ones. In a world that is constantly evolving and seeking only the best and most beautiful, it is essential to keep everything you run up clean and professional. Taking just a few hours to address these five points can help craft a professional image for your company.
To learn how to conduct a social media audit, visit our blog titled, The Ultimate Guide to Conducting a Social Media Audit: Unlock Your Brand’s Potential.
