Category Archives: Brand Identity
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
Continue readingNov
Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
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Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Nov
The Difference Between Marketing, Advertising, And Branding: A Guide for Service-Based Small Businesses
As a service-based small business owner, you might often feel overwhelmed by the buzzwords in [...]
Sep
Marketing is Everywhere: How to Stand Out by Being Authentically You
As the founder of BC & Associates Marketing, I see marketing in every detail. It’s [...]
Sep
The History and Meaning of the Ampersand: Why We Chose It for Our Logo and Branding
The Power of Symbols in Branding Every service-based business understands the challenge of standing out [...]
Aug
The Journey of Personal Branding and Empowerment with Urmi Hossain
Joining us today is Urmi Hossain, a vibrant force in the world of finance and [...]
Jun
Unlocking NBA Championship Marketing Magic: How Service-Based Businesses Can Learn from Basketball’s Biggest Stage
The Playbook for Service-Based Business Success Imagine your business is in the final seconds of [...]
Jun
Embracing Authenticity and Entrepreneurship with Don Mamone
In this inspiring episode of the Spark & Ignite Your Marketing Podcast, Beverly sits down [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Educational Entrepreneurship: Math for Kids with Kelly Clement
In this episode of Spark & Ignite Your Marketing, Beverly dives into the fascinating intersection of [...]
May
Entrepreneurial Resilience Through Business and Civic Leadership with Laura Kropp
In this illuminating episode of “Spark & Ignite Your Marketing,” we delve deep into the [...]
Apr
Spring Branding Tips for Your Small Business
As the season changes, so does the opportunity for your small business to refresh and [...]
Mar
The Art of Branding: A Blueprint for Authors to Craft Their Identity
In the competitive landscape of the literary world, branding is more than just a logo [...]
Feb
Stanley’s Viral Resurgence: From Simple Tumblers to Social Media Sensation
Have you snagged your Stanley tumblers yet? Because if not, you’re about to dive into [...]
Jan
Brand Makeover: Transforming Your Image for the New Year
As we approach the new year, it’s the perfect time to take a closer look [...]
Jan
The Ultimate Guide to Building a Strong Service-Based Brand
Introduction Struggling to establish a clear and consistent brand identity? Do you feel like your [...]
Sep
The Teacher’s Pet: Make Your Small Business Marketing Stand Out
Making your small business marketing stand out in a crowded market where every company is [...]
Aug
How to Build and Maintain a Strong Online Reputation for Your Service-Based Business
As a service-based business owner, have you ever stayed awake at night, worrying about that [...]
Aug
The Complete A-Z Guide to Branding and Marketing Acronyms for Service-Based Businesses
As a service-based business owner, navigating the complex landscape of branding and marketing can feel [...]
Aug
10 Tactics To Grow Your Small Business Into Something Special
Spring is here; just like a garden, your small business needs key ingredients to grow [...]
Apr
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
Small Business Entrepreneurs – Why You Should Share Your Passion
A business with a soul appeals more to its audience in sales and small business [...]
Mar
Why Is Branding Important For Small Businesses?
For small businesses, branding makes it easier for clients, customers, and patients to know your [...]
Feb
A Small Business Marketing Evolution
Back in early 2020, before the pandemic, we changed our name from Beverly Cornell Consulting [...]
Oct
BC & Associates Core Values
We celebrated ten years in business in December of 2021. We are at a point [...]
4 Ways To Select The Best Social Media Hashtags
Hashtags have been a part of social media since almost the beginning. However, some people [...]
Dec
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Why Are Headshots Important?
First, let’s establish why headshots are important for your small business. Photos help put a [...]
Jun
Beyond The Headshot – Make Your Small Business Team Web Page Pop
When you think of marketing your brand, what do you think of first? Logos, mission [...]
Jun
Writing A Branding And Style Guide For Your Small Business: The Basics
What Exactly Is a Branding Style Guide? A company’s branding is defined by a set [...]
Aug