Tag Archives: small business marketing
Brand Identity digital marketing Marketing Strategy
What Wicked Can Teach Enchanted Entrepreneurs About Marketing Magic
When building a brand that captivates, connects, and truly stands out, the musical-turned-movie Wicked is [...]
Continue readingNov
Sales & Promotions
How Giving Tuesday Promotions Can Create Real Impact in Your Community
For many purpose-driven, service-based businesses, there’s a constant desire to do more than just make [...]
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Sales & Promotions
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Continue readingNov
Sales & Promotions
How to Create Impactful Black Friday Promotions for Purpose-Driven Businesses
Every business, big or small, service-based or product-driven, feels pressure to offer the next best [...]
Continue readingOct
Business Basics Marketing Strategy
Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell [...]
Continue readingOct
Unleash the Power of Cyber Monday Promotions to Grow Your Service-Based Business
As a purpose-driven, service-based business owner, you’re no stranger to the challenges of standing out [...]
Nov
20% Off Brand Spark – Ignite 2025 with Intention & Focus
As 2024 winds down and the holiday season approaches, many service-based business owners are feeling [...]
Oct
The Ultimate Guide to Marketing Measurement and Analytics for Small Business Owners
Data-driven marketing is essential for small businesses to thrive and succeed. By harnessing the power [...]
Revolutionizing Small Business Marketing with 7 Augmented Reality (AR) Experiences
In today’s fast-paced digital world, staying ahead of the curve is key for small businesses [...]
Aug
A Comprehensive Guide to Email Marketing For Small Businesses
In today’s digital age, where social media platforms and search engine algorithms dominate the marketing [...]
Jul
Go For The Gold: 10 Summer Olympic Promotions For Your Small Business
It’s time to gear up for an event that promises excitement, unity, and a spirit [...]
Jun
Legal Referral Services: The Unique Approach with Lori Williams
Did you know that 62% of people believe knowing a lawyer personally is the best [...]
Jun
The Power of Social Proof: Elevating Your Small Business with Authenticity
In today’s digital landscape, where consumers are bombarded with endless options and choices, establishing trust [...]
Jun
Seize the Moment: 5 Creative Promotions for When the Boss is Away
Every moment presents an opportunity for small businesses to shine, especially when the boss is [...]
Jun
Maximizing Your Content: The Ultimate Guide to Repurposing Strategies for Small Business Owners
In today’s fast-paced digital landscape, creating high-quality content is essential for small businesses to attract [...]
Jun
How the Bridgerton TV Show Can Inspire Your Small Business Marketing Strategy
If you’re a small business owner, you’ve probably felt the pressure of competing with bigger [...]
Jun
Unlocking Success: The Power of Content Pillars for Small Businesses
In today’s digital landscape, creating compelling and consistent content is crucial for small businesses to [...]
May
5 Creative Mother’s Day Promotions for Small Businesses
As the buds bloom and the air fills with fresh flowers, it’s time to celebrate [...]
May
Building Strong Community Connections: 5 Innovative Ways for Small Businesses to Engage Locally
In the bustling small business world, success often hinges on more than quality products or [...]
Apr
May the 4th Be with You: Galactic Promotions for Your Small Business
Are you ready to celebrate May the 4th in style and boost your small business [...]
Apr
Shine Bright with Solar Eclipse Promotions: 5 Bold Ideas for Small Businesses
Hey there, stargazers and savvy entrepreneurs! Get ready to witness a celestial spectacle as we [...]
Apr
Slam Dunk Your Sales with March Madness Promotions for Small Businesses
March Madness is more than just a college basketball tournament. It’s a cultural phenomenon that [...]
Mar
The Ultimate Guide to Podcasting: Tools, Tips, and Best Practices for Small Businesses
Are you ready to join the podcasting revolution and take your small business to the [...]
Mar
Roll Out the Red Carpet: Oscars Promotions for Small Businesses
Lights, camera, action! It’s time to roll out the red carpet and shine like a [...]
Mar
Spring into Success: 5 Fun Promotions to Elevate Your Small Business this Season
Spring has sprung, and with it comes a fresh opportunity to breathe new life into [...]
Mar
Shamrock Your Sales: 10 St. Patrick’s Day Promotion Ideas for Small Businesses
Prepare to paint the town green and celebrate St. Patrick’s Day in style! As small [...]
Feb
The Art of Branding: A Blueprint for Authors to Craft Their Identity
In the competitive landscape of the literary world, branding is more than just a logo [...]
Feb
The A-Z of B2C Marketing: Your Ultimate Small Business Marketing Dictionary
Hey there, savvy entrepreneurs! I’m Beverly Cornell, a seasoned marketing maestro with over 25 years [...]
Feb
Super Bowl Commercials Unveiled: How Small Businesses Can Ride the Trend Wave to Market Success
Heads or Tails! As the Super Bowl approaches, the anticipation for the big game isn’t [...]
Feb
Unleash the Fun: 5 Mardi Gras Promotion Ideas for Small Businesses
Hey there, fabulous entrepreneurs! Get ready to unleash the fun and excitement of Mardi Gras! [...]
Feb
Love is in the Air: Crafting Irresistible Valentine and Love-Themed Promotions for Your Small Business
As Valentine’s Day approaches, it’s time to think beyond the clichéd teddy bears and boxes [...]
Feb
Leap into Success: How Leap Year Promotions Can Propel Your Business Forward
Are you a small business entrepreneur looking for unique opportunities? If so, then get ready [...]
Jan
Unlocking the Power of Super Bowl Promotions: 5 Dynamic Ideas For Small Businesses
With almost 30 years of experience in the marketing industry, we’ve witnessed firsthand the transformative [...]
Jan
Small Business Marketing: Embracing Grit for Success
In small business marketing, success isn’t just about flashy campaigns or big budgets—it’s about grit. [...]
Jan
Small Business Success: Marketing Resolutions for 2024
Hey there, fellow entrepreneurs! As we dive into a new year, it’s time to revamp [...]
Jan
Unleashing the Unseen: Elevating Your Small Business Marketing Strategy for the New Year
In the vast landscape of marketing strategies, where the well-trodden paths are often traversed, small [...]
Jan
Making a List and Checking it Twice: Holiday Season Marketing Checklist
The holiday season is not only a time for festive decorations, joyful celebrations, and gift-giving, [...]
Nov
Spooky Sales: Using Halloween to Boost Your Marketing Efforts
The autumn leaves are falling, the air is crisp, and Halloween is just around the [...]
Oct
Fall-ing for Your Brand: Building Customer Loyalty in the Season of Change
Fall is a season of transformation, reflection, and renewal. Like the natural world around us, [...]
Oct
Turning Over a New Leaf: 5 Ways To Refresh Your Marketing for Small Business Entrepreneurs This Fall
 As the fall season approaches, it’s time for small business entrepreneurs to start thinking [...]
Oct
Back to School: The ABCs of Small Business Marketing
Since we’re in the back to school spirit, small businesses can take advantage of the [...]
Sep
Small Business Marketing Pop Quiz!
Marketing is the lifeblood of any small business. The engine drives growth, attracts customers, and [...]
Aug
Score Big with Your Small Business Marketing During the Women’s World Cup!
The Women’s World Cup: A Gold Mine for Small Business Marketing The Women’s World Cup [...]
Jul
Barbie’s Guide to Small Business Marketing: Tips and Tricks from a Fashion Icon
I have fond memories of my Barbie-filled childhood. The Barbie Doll Dream House and an [...]
Jun
Shake it Off: How Taylor Swift’s Era Tour Can Inspire Your Small Business Marketing Strategy
In an era where artistic expression and brand-building intertwine more than ever, Taylor Swift stands [...]
Mar
7 Marketing Tips To Crush Your Valentine’s Day Marketing!
Valentine’s Day is an excellent opportunity for businesses to reach out to their customers [...]
Feb
3 Ways To Achieve Balance In Social Media Marketing For Small Businesses
When we market our businesses we know social media is very powerful and achieving balance [...]
Jul
Five Top Content Marketing Methods
From email to “influencer,” there are many ways to leverage and target marketing efforts to [...]
Jul
Four ways to help you achieve marketing success on social media platforms.Â
Why is Marketing Success On Social Media Important? In today’s day in age, we rely [...]
Mar
Facebook Marketing: The Essential Small Business Tool
What’s the one social network that goes above and beyond any other? Facebook. This one [...]
Apr