A business with a soul appeals more to its audience in sales and small business marketing. Small Business entrepreneurs who don’t just use their talent but rather educate on their “why” create interest and passion for their brand. Share your passion for what you do and why you love it!
Why Do You Love Being A Small Business Entrepreneur?
Asking yourself the following questions can be an excellent place to start:
- Why did you create your brand?
- What does it feel like to share your brand with others?
- How much of you as a person goes into your product?
- Would clients better understand your brand if they also understood you better?
Two Easy Tools To Share Your Passion With Your Customers
Once you ask yourself these questions and find suitable answers, use them!
- Include information in your website’s “About Me” – Don’t just explain your brand. Include fun facts about yourself that give your brand color.
- Utilize social media as both a way to sell and a place to share yourself personally – Having photos of yourself frequently, sharing your personal life and why you love your job creates invested customers and fans. Not everyone will have a use for supporting your business financially, but people who are invested in you as a business owner are invaluable. These types of people share your content and pass your name along because they know they are helping you by doing so. People don’t go out of their way to help a business; they go out of their way to help the business owner to whom they feel connected.
Five Simple Strategies To Infuse Your Small Business With Your Passion.
Feel free to use these as a starting point and go off into your creative direction as well:
- Post photos of yourself – working for your business at least every few weeks. Include a caption that explains the behind-the-scenes.
- Utilize Instagram stories to do polls – Pose questions about yourself and your brand for people to answer. This is both engaging and educating for your clients.
- Allow clients to give input on the FAQ process – versus only including questions you know will be asked. Let people submit questions about you and your brand on Instagram and Facebook, and share the answers on your website and posts.
- Include videos of you talking in your marketing – Allow people to put a living, breathing face to the name.
- Take photos with your clients when you work with them and share them with their permission – You can also request their feedback through feedback forms or requests for reviews. Sharing how they experience you and your work and photos is highly personal.
Conclusion
Remember, as small business entrepreneurs, you are a person first. Your small business reflects your passion for what you do and how you do it! Allow your customers and community to get to know the real you! People love doing business with people and not brand names. Humanizing your brand creates connection and loyalty. What are some other ways you show and use your passion to create a personal brand? Leave it in the comments!
If you want help sharing your passion for your small business, we can help you. Contact us at [email protected] to get started today!
